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What Does Google Own? Quite A lot

Updated on October 15, 2010

Google The Internet King?

10 years ago there was Yahoo! and then there was all the other search engines. Back when Hotmail was cool for e-mail, Yahoo! was there dominating the search engine competition. I remember, it was my home page too just like it was many of yours.

Then, came two kids who met each other at Stanford U. Larry Page and Sergey Brin were barely legal to drink when they first met. These two get together and create a search engine called BackRub. You've never heard of Backrub? Well actually ya you have it later became known as Google once it was taken off the Stanford servers because it was using too much bandwidth.

In the fall of '97 the domain was registered to be the new home for Larry and Sergey's search engine. Google, the name being a fun little play on the word Googol (number that starts with a 1 and has 100 zeros following it). Slowly but surely Google came out of nowhere and stomped Yahoo! into the corner making them look as exciting as well, Ya, I barely remember that one too.

So here comes Google. Google has got these complex algorithms and crazy complicated formulas. These algorithms and formulas just keep getting more and more intense that they quickly revolutionize the search engine into a tool so useful that a mostly empty screen with just a logo and a search bar becomes the home page of millions. In a few short words, Sergey and Larry created a monster that had Yahoo! saying Ugh Oh! It is one of the best tools on the Internet today, it is also one of the worst tools. Here's why.

Where Do You Search?

What Search Engine Do You Use Most?

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Google's Search Engine Is Big, Real Big

Google, has become so massively, tremendously, well big and they've managed to dominate over all the little search engines. Yahoo! is still hanging in there, as is but truly, they can barely be considered competition. Everyone else,,,, well what's the point. Anything your looking for you'll find easier and with better results on Google, so these guys are starving. Jeeves, is on his way to working the fry station at McDonald's.

This means that Google at this time, is considered the leader, the winner, the best. What does this mean? It means that right now Google almost owns the way a mega search engine works. Google and their rules decides how webmasters and web-authors create web pages and content thanks to all the rules of do-follow, no-follow, keyword density, etc. In order to bring in the most traffic, a webmaster can either be a rebel and gather only sub par search engine traffic from the little guys, or play Google's way and follow Googles rules so that they can be listed first page on the master of search engines.

Google decides what information is going to be seen in front of all else. People go to first, so ultimately because of it's loyal following, Google has been given by many the authority to decide what gets seen on the internet and what doesn't.

What Free E-mail Do You Use

So Where's Yours

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The Search Engine Wasn't Enough Here Comes Gmail

Just covering the search engine market wasn't enough. Google brought on GMail and their clever tactic of starting it as this elusive club. How cool did you feel to have one of the first Gmail e-mail accounts. You got someone who already had a Gmail e-mail account to send you an invitation to join, or if you were like me back in 2004, you found a website that gave anyone the opportunity to get a GMail account thanks to donors who graciously gave up their invitations to others so that anyone could get an account. You kinda of have to guess that Google loved this attention to their exclusive e-mail club.

Google turned Hotmail which is now actually Windows Live and Yahoo! Mail into a joke with all the clever tools and space storage. Instead of not receiving all your e-mail messages because of the spam taking up your inbox, Gmail kicked out the spam and offered so much space you could archive all your files. You never HAD to delete anything you didn't want to ever again.

I still use my Gmail account that I first created in the summer of 2004 just months after it first came out and my Hotmail and Yahoo Mail accounts, well there are still there, full of spam. My Gmail account, gets rid of my spam, I only see the messages I want, still to this day 5 years later. Gmail is also the first place I go for temporary e-mail accounts for junk sign-ups, marketing tactics, etc.

But, gosh, if Google can take over the search engine and the e-mail markets. What else?

Blogger or Wordpress?

Which is Your Favorite For Free Blogging

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What is Your Most Used Google Application

Other Then The Search Engine and Gmail What Do You Use The Most

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Google Finds Ways To Dominate Other Area's Of The Internet

See, the search engine and e-mail are pretty much the most important parts of the internet experience. I'm willing to bet the majority of people who've used the internet have used a search engine and I'm willing to bet, just as many have an e-mail account.

So Google covered the biggies, now how bout the rest of your internet experience. Video? Google got it covered when they aquired YouTube in 2006, Shopping, Google brought on Froogle to help shoppers find the best price and where to buy. Froogle some how lost the name in 2002 and is now just known as Google Shopping or Google Product Search. Image search, Google's had that since 2001. When blogs were becoming new and cool. Google's like "Arr we need that too" and aquires the company that created Blogger.

Google had News covered by combining the sources of news from areas all over the web into a cute little page that gave readers the opportuntiy to read the same news story covered by many different sources. They got in a little trouble with it over content ownership or something like that but Google News is still present and accounted for. Google didn't quite have the world mapped out yet for their domination, oh wait ya they did. Google had maps, addresses and driving directions covered. Google Maps blew Mapquest out of the water. In 2001 when MapQuest was in the lead as a Map-Directions type application, I wrote an article on about my horrible experience with MapQuest. Map Quest When 80% Complete Is Good Enough!

Google Maps took over that Niche too and they did it well, Google Maps has never let me down, which is great except that driving directions weren't enough. Google Maps combined with the crazy cool Google Earth made it possible so that anyone can type in my address and see what my home looks like not just from an ariel view, but actually from street view. Stalkers everywhere can now view the home of the one that has their attention and know excatly how to get there. Wonderful.

Google also has Picasa, so you can upload your photos online, Google Checkout so you can buy items from sites and actually pay through Google. Google owns this Google owns that, and wait, how about flu trends, who's covering that. The CDC right. Can google overtake the Center For Disease control, well maybe not tonight but Google does offer a cute website called Google Flu Trends that tracks flu activity. How, well have you heard of the Google Search Engine? People usually don't search for flu information unless they are sick. When lots of people do the same search, it kind of tips the masses where the bad areas are. Google uses this to identify where people are sick.

Is It A Bad Thing That Google Is So Good At What They Do?

Google Has Access To So Much Of Our Information. Is This A Bad Thing

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So Is Google Evil Or Not?

Google is so useful in so many of their applications. They have become the most popular because they do it best. Even my resume is sent out of Google Documents to employers on Craigslist. Does Google Own Craigslist yet? nope. Ebay's got a 25% stake in that. Google doesn't own Ebay... yet. Google tried to do classifieds with Google Base, unfortunate for them, it didn't pan out like they had hoped.. yet. A Google auction site? We should probably expect that any day now.

Google isn't just on the computer. You can put Google on your Phone with Google Mobile Might as well just give in and get the G1 yep, Google's got a phone out on the market too. Want free 411? Try Google. 1-800-GOOG-411.

But what's in store for Google next? The google Labs can give a hint.

What's wrong with a company being so good at what they do that they are the 1# choice for just about everything? Well, you decide. If all information is passed through one source, and that super power of a source has the authority to decide how the world, or at least the US and other major parts of the world views the world wide web, if only because they are the first choice for the majority, then what? What happens when one entity controls what is seen by the majority? Who knows, maybe it's all really no big deal.

But then, Google is trying to push the newer products Google Chrome allowing them to see EVERYTHING you do online with their web browser, and the creepy Google Latitude that will allow all your friends and Google to know where you are at all times. Right? No big deal?

I have to end this though, because its time to send out more resumes through Google Documents. I'll probably do so after logging in and checking my Gmail account. Then I will go and do searches with Adwords keyword tool and to find my next hub to write. After which I will check my Adsense to see what my earnings are for today....

Will Google Remain The SuperPower On The Internet

Do You Think Google Will Eventually Outdone By A New or Old Company We May Not Even Know Is Coming Up

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So What Do You Really Think?

Submit a Comment
  • JerryJupiter profile image


    7 years ago from United Kingdom

    Great article - how could you forget about Android OS though! :)

  • MissDoolittle profile image


    7 years ago from Sussex, UK

    it seems as if Google owns the world. I actually like Google and don't mind them at all, but like everything good, I suspect within the next few years another force will try to overtake them. It may take 10 years for them to be as google is now, and that's worldwide domination.

  • lisa42 profile image


    7 years ago from Sacramento

    Google is a brilliantly run company and has created many wonderful tools for all of us. But I don't think it's healthy for any company to have as much control over the Internet as they have.

  • Don Simkovich profile image

    Don Simkovich 

    7 years ago from Pasadena, CA

    Great polls. The poll on search engine usage reflects the reality. I remember being in grad school from '98 to '01 and someone saying in '98 or '99--"there's a search engine called Google you should try ..." that wasn't that long ago.

  • Sinea Pies profile image

    Sinea Pies 

    7 years ago from Northeastern United States

    Great hub and so interesting. Anyone who writes online will enjoy it. I'm sharing it...voted up and interesting.

  • mr-burns profile image


    7 years ago

    Googles success really doesn't surprise me. They have really grown. Great hub

  • Jennie Demario profile image

    Venture Boyz 

    8 years ago from Floating in the clouds

    Google is taking over the world! And if you are not searching on Google then you are coding your websites to Google's specifications to ensure good positioning in their search results. Google is clearly the superior search engine and can make or break your organic web traffic.

  • profile image


    8 years ago

    I see only one BIG problem. Google don't have competitors. But I think that soon Google getting real competitor. For example many users for Russia uses service. This is very good search service with YandexDirect(like AdWords) program, Free mail boxes like Gmail and Maps. And for my opinion some services from Yandex is better than google. For example YandexDirect allow only good sites with quality content. Maps service for Yandex is better for users from XUSSR. and etc

  • profile image


    9 years ago

    Yes it looks so, wait and see how long it continues?

  • FindYourSearch profile image


    9 years ago from Las Vegas, NV

    As with many products, having everything centralized and interconnected is convenient and makes things run smoothly, but it's also hard for others to compete in a market increasingly dominated by one entity. I believe an important step for all individuals to take is to become educated about privacy settings in places like Google (and the other mega-site, Facebook), and also to take the time to explore competitor options like WordPress vs. Blogger, Flickr and Photobucket vs. Picassa, and so on.

    Excellent, well-written hub, and the polls are a nice touch.

  • ZarkoZivkovic profile image


    9 years ago from Serbia

    Nice, i don't know how I didn't find this hub earlier :) I don't like Google too much, you can see here:

    Maybe we can unite and be the new force that Will Come Up And Will Be Bigger And Better than Google :)

  • L3B0 profile image


    9 years ago

    Interesting hub...I have a similar one about how Google is an Empire in its own way. And for the record I ? Google being king :)

  • partha deb profile image

    partha deb 

    9 years ago from India

    google is now entering OS market with its new Google chrome OS

    , now Microsoft will be having some tough time with its windows

  • Jeffrey Neal profile image

    Jeffrey Neal 

    9 years ago from Tennessee

    I thoroughly enjoyed your hub here. It is almost scary to think about all together, and now they are getting into DNS. They no longer need you to use their browser if they are resolving IP's for everyone. They just do a really good job, but pushing political agendas like "net neutrality" may be the beginning of the end? It will take a better product to beat Google, and there isn't anything even close on the horizon.

  • killuminati profile image


    9 years ago

    Great article! Enjoyed reading it very much. I don't use Google for my search engine no more though i use StartPage as they don't log anything atall.

  • profile image


    9 years ago

    I agree with your article. Google is the best.

  • profile image


    9 years ago

    google is good and makes tons of money, but they don't own and control the internet. everyone is out to please google these days it seems

  • eddiekhoo profile image


    9 years ago from Malaysia

    Nice hub. Love google search engine. Fast, simple, and clean. Google makes things easier. But I hope their competitors will be more creative and competitive. :p

  • travel_man1971 profile image

    Ireno Alcala 

    9 years ago from Bicol, Philippines

    In the web competition everyone should be fair. I think people are more at ease with Google than other search engine. For me, I combine them all if ever I have a chance.

    Thanks, sunstreeks! It's very informative.

  • joebhoy profile image


    9 years ago from Manila

    google really contributes in the world of internet. thanks for this. keep on posting.

  • samironwebtrack profile image


    9 years ago

    hey the way you are written this hub is fantastic.

  • profile image


    10 years ago

    Nice article, I love Google personally :)

  • wildfremd profile image


    10 years ago from Portland, Oregon

    There is no way that Google is evil....their service is by far superior to any other crawling search engine out there. If you go to (an amazon site) and type in a web address, it will show you where most of the traffic from that site comes from. You can click the "click stream" tab for that website, and 90% of all websites are found through the Google search engine. Google is superior and will continue to be the king because they index FAST, they search fast, and give you searches that are incredibly relevant to what you're searching for. MSN, Yahoo, AOL and even web crawler don't do that.

  • mythbuster profile image


    10 years ago from Utopia, Oz, You Decide

    Interesting comparisons made on this hub. You mentioned some sites (excite) I had also forgotten about...indeed, Google has become the most major presence online in a number of ways

  • Shalini Kagal profile image

    Shalini Kagal 

    10 years ago from India

    I know it's getting bigger and maybe omnipresent - but I can't help it - I'm a hopeless Google fan! Great hub!

  • Direxmd profile image


    10 years ago

    Thanks for the good read :)

    I miss Yahoo! being king :/


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