- Internet & the Web»
- Search Engines
What Does Google Own? Quite A lot
Google The Internet King?
10 years ago there was Yahoo! and then there was all the other search engines. Back when Hotmail was cool for e-mail, Yahoo! was there dominating the search engine competition. I remember, it was my home page too just like it was many of yours.
Then, came two kids who met each other at Stanford U. Larry Page and Sergey Brin were barely legal to drink when they first met. These two get together and create a search engine called BackRub. You've never heard of Backrub? Well actually ya you have it later became known as Google once it was taken off the Stanford servers because it was using too much bandwidth.
In the fall of '97 the domain google.com was registered to be the new home for Larry and Sergey's search engine. Google, the name being a fun little play on the word Googol (number that starts with a 1 and has 100 zeros following it). Slowly but surely Google came out of nowhere and stomped Yahoo! into the corner making them look as exciting as well, eXcite.com Ya, I barely remember that one too.
So here comes Google. Google has got these complex algorithms and crazy complicated formulas. These algorithms and formulas just keep getting more and more intense that they quickly revolutionize the search engine into a tool so useful that a mostly empty screen with just a logo and a search bar becomes the home page of millions. In a few short words, Sergey and Larry created a monster that had Yahoo! saying Ugh Oh! It is one of the best tools on the Internet today, it is also one of the worst tools. Here's why.
Where Do You Search?
What Search Engine Do You Use Most?
Google's Search Engine Is Big, Real Big
Google, has become so massively, tremendously, well big and they've managed to dominate over all the little search engines. Yahoo! is still hanging in there, as is MSN.com but truly, they can barely be considered competition. Everyone else, Ask.com, Excite.com, Dogpile.com, well what's the point. Anything your looking for you'll find easier and with better results on Google, so these guys are starving. Jeeves, is on his way to working the fry station at McDonald's.
This means that Google at this time, is considered the leader, the winner, the best. What does this mean? It means that right now Google almost owns the way a mega search engine works. Google and their rules decides how webmasters and web-authors create web pages and content thanks to all the rules of do-follow, no-follow, keyword density, etc. In order to bring in the most traffic, a webmaster can either be a rebel and gather only sub par search engine traffic from the little guys, or play Google's way and follow Googles rules so that they can be listed first page on the master of search engines.
Google decides what information is going to be seen in front of all else. People go to Google.com first, so ultimately because of it's loyal following, Google has been given by many the authority to decide what gets seen on the internet and what doesn't.
What Free E-mail Do You Use
So Where's Yours
The Search Engine Wasn't Enough Here Comes Gmail
Just covering the search engine market wasn't enough. Google brought on GMail and their clever tactic of starting it as this elusive club. How cool did you feel to have one of the first Gmail e-mail accounts. You got someone who already had a Gmail e-mail account to send you an invitation to join, or if you were like me back in 2004, you found a website that gave anyone the opportunity to get a GMail account thanks to donors who graciously gave up their invitations to others so that anyone could get an account. You kinda of have to guess that Google loved this attention to their exclusive e-mail club.
Google turned Hotmail which is now actually Windows Live and Yahoo! Mail into a joke with all the clever tools and space storage. Instead of not receiving all your e-mail messages because of the spam taking up your inbox, Gmail kicked out the spam and offered so much space you could archive all your files. You never HAD to delete anything you didn't want to ever again.
I still use my Gmail account that I first created in the summer of 2004 just months after it first came out and my Hotmail and Yahoo Mail accounts, well there are still there, full of spam. My Gmail account, gets rid of my spam, I only see the messages I want, still to this day 5 years later. Gmail is also the first place I go for temporary e-mail accounts for junk sign-ups, marketing tactics, etc.
But, gosh, if Google can take over the search engine and the e-mail markets. What else?
Blogger or Wordpress?
Which is Your Favorite For Free Blogging
What is Your Most Used Google Application
Other Then The Search Engine and Gmail What Do You Use The Most
Google Finds Ways To Dominate Other Area's Of The Internet
See, the search engine and e-mail are pretty much the most important parts of the internet experience. I'm willing to bet the majority of people who've used the internet have used a search engine and I'm willing to bet, just as many have an e-mail account.
So Google covered the biggies, now how bout the rest of your internet experience. Video? Google got it covered when they aquired YouTube in 2006, Shopping, Google brought on Froogle to help shoppers find the best price and where to buy. Froogle some how lost the name in 2002 and is now just known as Google Shopping or Google Product Search. Image search, Google's had that since 2001. When blogs were becoming new and cool. Google's like "Arr we need that too" and aquires the company that created Blogger.
Google had News covered by combining the sources of news from areas all over the web into a cute little page that gave readers the opportuntiy to read the same news story covered by many different sources. They got in a little trouble with it over content ownership or something like that but Google News is still present and accounted for. Google didn't quite have the world mapped out yet for their domination, oh wait ya they did. Google had maps, addresses and driving directions covered. Google Maps blew Mapquest out of the water. In 2001 when MapQuest was in the lead as a Map-Directions type application, I wrote an article on Epinions.com about my horrible experience with MapQuest. Map Quest When 80% Complete Is Good Enough!
Google Maps took over that Niche too and they did it well, Google Maps has never let me down, which is great except that driving directions weren't enough. Google Maps combined with the crazy cool Google Earth made it possible so that anyone can type in my address and see what my home looks like not just from an ariel view, but actually from street view. Stalkers everywhere can now view the home of the one that has their attention and know excatly how to get there. Wonderful.
Google also has Picasa, so you can upload your photos online, Google Checkout so you can buy items from sites and actually pay through Google. Google owns this Google owns that, and wait, how about flu trends, who's covering that. The CDC right. Can google overtake the Center For Disease control, well maybe not tonight but Google does offer a cute website called Google Flu Trends that tracks flu activity. How, well have you heard of the Google Search Engine? People usually don't search for flu information unless they are sick. When lots of people do the same search, it kind of tips the masses where the bad areas are. Google uses this to identify where people are sick.
Is It A Bad Thing That Google Is So Good At What They Do?
Google Has Access To So Much Of Our Information. Is This A Bad Thing
So Is Google Evil Or Not?
Google is so useful in so many of their applications. They have become the most popular because they do it best. Even my resume is sent out of Google Documents to employers on Craigslist. Does Google Own Craigslist yet? nope. Ebay's got a 25% stake in that. Google doesn't own Ebay... yet. Google tried to do classifieds with Google Base, unfortunate for them, it didn't pan out like they had hoped.. yet. A Google auction site? We should probably expect that any day now.
Google isn't just on the computer. You can put Google on your Phone with Google Mobile Might as well just give in and get the G1 yep, Google's got a phone out on the market too. Want free 411? Try Google. 1-800-GOOG-411.
But what's in store for Google next? The google Labs can give a hint.
What's wrong with a company being so good at what they do that they are the 1# choice for just about everything? Well, you decide. If all information is passed through one source, and that super power of a source has the authority to decide how the world, or at least the US and other major parts of the world views the world wide web, if only because they are the first choice for the majority, then what? What happens when one entity controls what is seen by the majority? Who knows, maybe it's all really no big deal.
But then, Google is trying to push the newer products Google Chrome allowing them to see EVERYTHING you do online with their web browser, and the creepy Google Latitude that will allow all your friends and Google to know where you are at all times. Right? No big deal?
I have to end this though, because its time to send out more resumes through Google Documents. I'll probably do so after logging in and checking my Gmail account. Then I will go and do searches with Adwords keyword tool and Google.com to find my next hub to write. After which I will check my Adsense to see what my earnings are for today....
Will Google Remain The SuperPower On The Internet
Do You Think Google Will Eventually Outdone By A New or Old Company We May Not Even Know Is Coming Up
White House Uses Google
Even Obama uses Google. White House Using Google Moderator For Town Hall Meeting. And AppEngine. And YouTube.