ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Drive Traffic to Your Blog Using Pinterest.com - Create Pinterest Events to Interact with Your Readers

Updated on February 2, 2012

Never Used Pinterest? Not to Worry - Watch the Video for an Overview

Driving Traffic Using Pinterest

So, you are a Pinner? So am I! I can't get enough of this phenomenal social - visual - bookmarking site. It is addicting to find the hot items and craft ideas, pin them to boards and share them with your friends. Even better is looking at the items that your friends pin.

But this isn't a simple social media phenomenon. Not even close! This concept has been noticed by major companies as a new vehicle to get their brand before a tremendously powerful female demographic.

Ask yourself "If it is good enough for a major company, is it good enough for my blog?" The answer is ABSOLUTELY YES! As you read the rest of this article, please note the most successful methods fellow bloggers and small business owners used to improve sales, increase viewership, facilitate user activity and create a fun environment for readers that will have them coming back for more each week!

Look at how much time women are spending on the site.  There are opportunities here!
Look at how much time women are spending on the site. There are opportunities here!

Fun Tips and Tricks for the Power User

Who Uses Pinterest?

According to Google Ad Planner, as of January, 2012, approximately 80% of the Pinterest.com users were women. Is that really a surprise? Look at the most popular pins and you should be able to deduce that too.

But did you know that the average user spends 15 minutes at a time on the site? That is huge! How long do viewers spend on your blog? For most of you, the answer is probably a lot less than that!

If your potential viewers are spending time on Pinterest, you may find it useful to get your brand showcased interact with your viewership on this growing site.

Who uses Pinterest.com?  Look at these Google Ad Planning Stats as of January 2012 and see if this is the target audience of your blog?
Who uses Pinterest.com? Look at these Google Ad Planning Stats as of January 2012 and see if this is the target audience of your blog?
Create a catchy image like the one from 7onashoestring and encourage your readers to post their favorite pins.
Create a catchy image like the one from 7onashoestring and encourage your readers to post their favorite pins. | Source
Set the Ground Rules to avoid spammy links.  Be ready to deal with those that abuse it!
Set the Ground Rules to avoid spammy links. Be ready to deal with those that abuse it! | Source

More Social Interaction from Daily Grommet

Successful Bloggers Share

Here is a list of some of the great ways that bloggers and businesses have used to engage their readers. Maybe one of them will work for you?

  • 5MinutesForMom has been a great resource for the Mom-blogging community. They launched a weekly event on Pinterest and called on their readers to share their favorite pins throughout the week during "Pin It Friday". Isn't this a great way to have your readers tell you EXACTLY what interests them? Maybe you can find inspiration for future blog posts in addition to enjoying the interaction with your community?
  • Get Pinspired! Each week, use Linky (see text box below for more information on Linky) to share a pin-worthy post or your Pinterest page. This blog required that the participant also included one post from someone else. Set your own rules about what constitutes "pin-worthy." Encouraging your readers to share their favorite pins is a great way to keep them involved in your blog!
  • Participate in a weekly Pin-Tastic blog hop. It's a great way to see what other Pinners are doing.
  • Create a weekly linky event like this one to share Superbowl recipes.
  • Build a following with a daily product find. Daily Grommet does this. Check out their views on Citizen Commerce and how this company uses Pinterest to not only market their products, but share ideas from inventors throughout the world.
  • Manage PinBoards to showcase noteworthy trends and capturing the best-of-the-best products or ideas in well managed groupings. Look at how Nordstrom manages theirs. A slapdash set of boards will make it hard for readers to navigate and may turn off potential followers. Organize them well and update them often and followers will have great exposure to your brand! Carefully cultivate pin worthy links to your website.

Look at the Elegant Organization from Nordstrom!  You bet that their viewers will check  back often to see what new ideas they will showcase!
Look at the Elegant Organization from Nordstrom! You bet that their viewers will check back often to see what new ideas they will showcase!

What is Linky?

Linky is a widget that is used in your blog post to collect links from your readers. The links can (and should!) include a picture and a description. Does that sound like Pinterest? It should!

The widget information can be found at InLinkz.

Host a Contest

Lands End recently hosted a contest to engage their readers. Their marketing budget is probably a little bigger than yours, but you can still take away some of their ideas.

Lands End named their contest Pin It to Win It. Viewers were asked to create PinBoards showcasing Lands End Products. The winners received a nice gift card.

What did that do for Lands End? Lots! Not only did it actively engage their fans, but helped them to get their products placed throughout Pinterest by a lot of different people - and it gave Lands End the ability to see what products and pictures attracted their clientele. You can't beat that!

Can you do something similar? You bet! This is a great idea for virtually any blog, Etsy or Zazzle stores. The rewards don't have to be huge, but what value could you place on finding out exactly what types of items and pictures your fans enjoy? Learning that, encouraging interaction with your readership and having a lot of fun creates a wonderful win-win scenario!

Do You Have a Pin-Worthy Picture

Ok! I made mistakes where I had a GREAT article, but I absolutely failed to include a picture that grabbed the reader's attention and made it a no-brainer for someone to use. I had cheesy, stock pictures that had about as much "WOW" factor as a day-old slice of bread.

Essentially, I failed. Make it super easy for someone to pin and re-pin your article. Give them a picture that describes what your article is about, is super cute and people will be attracted to re-pin!

Do You Think this is the Logical Picture to Pin from this Article?
Do You Think this is the Logical Picture to Pin from this Article?

Two VERY EASY Steps for Success

While this website is still pretty new, not everyone has heard of it. I know, I know...that's hard to believe! But it's true. So let's help to solve that issue.

Step 1: Start by sharing some of the pins that will appeal to your readers in your blog posts. That's easy! Once you get them into Pinterest, I can almost guarantee that they will become fans!

Remember at the beginning of this article when we said that people spend an average of 15 minutes on Pinterest? Well, we want those folks to see our pins! We want them to like our pictures, to comment on the cute products or craft ideas, and to follow us!

Step 2: Embed a "follow me" button on your site. Make it easy for your reader to stay up on the pins that you share. You want to make it easy for your busy readers to see the newest ideas and posts that you have. Maybe you'll even encourage them to re-pin it to their friends?


Do You Use Pinterest for Your Website?

See results

Feature a Reader Each Week

Who likes to feel special? You bet! We all do! Make it a weekly goal to showcase one of your readers' PinBoards. Go the extra step and write up a little bio on the person and personalize their contributions. It will make them feel very special and you will be guaranteed that they will share it with their friends and family.

Invite Friends and Readers to Pin Straight to a board!
Invite Friends and Readers to Pin Straight to a board!

Mod Podge Rocks Blog created a PinBoard to engage their readers and give them an opportunity to share some of their favorite decoupage ideas. Not only did they build a sense of community, they guaranteed that their readers will come back to check on new projects posted by people with similar interests.

In addition, the blogger earned a following and can see the types of activities, crafts and pictures that interest their readers.

Invite People to Pin Straight to your PinBoard

Say what?!? You can invite people to pin to YOUR Board? That's right!

Create a board and click on the Edit button. When the Edit screen comes up, check the "Me + Contributors" button and add your contributors. Your readers will submit their user name to you, and Voila! You just allowed your readers to participate and pin straight to your board.

How to use this? Set up a 3 day contest to ask your readers to each pin their favorite crochet pattern to the board. Or a decadent chocolate treat. Or some other item that aligns with the purpose of your blog.

At the end of the three days, change the setting back so no one else can add pins. Now for the fun part. Write a post about your favorite pins from your readers. How was that chocolate cranberry bliss bar? Make sure to thank the reader who contributed it.

Does this sound like a fun idea for blog-event? Can you come up with a catchy name for it?

Create a Board that your Readers will Refer Back to Often - Want to make an Origami Shirt from a Netflix Envelope?  These ladies will show you!
Create a Board that your Readers will Refer Back to Often - Want to make an Origami Shirt from a Netflix Envelope? These ladies will show you!

Give Your Readers a Reason to Come Back

Why would someone want to revisit your PinBoards? You could continually manage the items in your boards like Nordstroms. That works, but requires continual upkeep and a keen eye on fashion trends. Or, you could follow the lead of MomAdvice. This very popular blog created a board that showed 100 projects to do with kids over the summer.

Any bets that Moms will be desperately grabbing for projects to keep the kids occupied as the summer wears on? This board makes for a great reference and was visited a LOT!

What can you put together for your readers? Remember, all the pins do not have to direct back to your website. In fact, I bet you will gain followers who will check back to your site often if you concentrate on giving them the best information you possibly can!


Comments

    0 of 8192 characters used
    Post Comment

    • ThePracticalMommy profile image

      Marissa 5 years ago from United States

      Awesome hub! I had no idea you could do all of those things with Pinterest. I'm bookmarking this and definitely trying out some of these ideas later.

      Voted up, useful, awesome and interesting!

    • missolive profile image

      Marisa Hammond Olivares 5 years ago from Texas

      ginnylee - excellent resource! I'm with ThePracticalMommy on this one...I had no idea how creative we could be. I am really enjoying Pinterest. Thank you for sharing your insight. I'm going to be sure to bookmark this and incorporate some of the tips you have suggested here.

      voted up!

    • BRIAN SLATER profile image

      Brian Slater 5 years ago from Nottingham Uk

      Great hub with lots of useful information-voted up.

    • Virtual Treasures profile image

      Virtual Treasures 5 years ago from Michigan

      I have always wondered what Pinterest was. Thank you for sharing this! I'm going to check it out now.

    • tillsontitan profile image

      Mary Craig 5 years ago from New York

      I've just started hearing about Pinterest and now you've explained just what it is! Looks like it can be a lot of fun. Voted up.

    • GinnyLee profile image
      Author

      Ginny 5 years ago from Arlington, VA

      Thank you very much! With a bit of creativity, you can use these tips and tricks to improve interaction with your readers and keep up on the latest trends. I hope that you will be able to find the items that people pin the most and adjust your blogs to capitalize on that.

      Actively using pinterest.com will definitely help you meet your blogging goals!

    • sholland10 profile image

      Susan Holland 5 years ago from Southwest Missouri

      GinnyLee, this is great information. I will be trying some of these things. Thanks so much for sharing what you have learned about Pinterest.

      Voted and shared!! :-)

    • GinnyLee profile image
      Author

      Ginny 5 years ago from Arlington, VA

      Thank you Sholland. Please let us know what you do and how effective it was. I am excited to see how it works for you!

    • Rusticliving profile image

      Elizabeth Rayen 5 years ago from California

      WOw.. I am definately bookmarking this one! Thank you for these great tips and information. I love Hubs like these!

      Lisa

    • cebutouristspot profile image

      cebutouristspot 5 years ago from Cebu

      Great tip. I will surely incorporate Printerest in my things to do for my hub.

    • Vinaya Ghimire profile image

      Vinaya Ghimire 5 years ago from Nepal

      I recently heard about Pinterest, I even checked the site but could not follow what to expect with this site. Thanks for sharing your expertise. I enjoyed watching the instructional video. I'm registering with this site.

    • GinnyLee profile image
      Author

      Ginny 5 years ago from Arlington, VA

      You bring up a great point about modifying your hubs. I wonder how long it will be before we can incorporate a 'follow me on Pinterest' button on our hubs? Wouldn't that be great? Imagine a fun Hubpages contest on Pinterest!

    • Jezhug profile image

      Jezhug 5 years ago from Australia

      Great stats. Love the hub ;)

    • justateacher profile image

      LaDena Campbell 5 years ago from Somewhere Over The Rainbow - Near Oz...

      I recently discovered Pinterest and have enjoyed it greatly! I love the idea of using Pinterest for contests and such! Thank you for the wonderful ideas! I will be SHARING!

    • ytsenoh profile image

      Cathy 5 years ago from Louisiana, Idaho, Kauai, Nebraska, South Dakota, Missouri

      Great job on your hub! Pinterest is so addictive. I did it for awhile and people I don't even know are following my boards. It is incredible. It's like eating chocolate covered peanuts though...once you get in there, you can't get out!

    • GinnyLee profile image
      Author

      Ginny 5 years ago from Arlington, VA

      Isn' Pinterest just wonderfully addicting? I can't believe how much time I spend on it each day! Please share your blogger success stories with us. I am sure everyone would love to see how you used Pinterest.com in your website.

    • learner365 profile image

      Saadia A 5 years ago

      This is a great Hub about Pinterest.I have been hearing a lot about it and never knew it could be this much interesting. Your Hub explained it well.Good job

      Voted up and i am sharing it as well !!!

    • MoiraCrochets profile image

      Moira Durano-Abesmo 5 years ago from Cagayan de Oro City, Philippines

      Wow, you are really good. How did you find out all about that information? I can even hear you in my head. Imagine that!

      I hope you love it here on HP

    • GinnyLee profile image
      Author

      Ginny 5 years ago from Arlington, VA

      Haha! Moira, sometimes I hear myself in my head too! Pinterest has been extremely popular and I have been watching what various bloggers have done to integrate this new site into their work. Some of them have been extremely successful by hosting contests or simply sharing their love of this website. It is a lot of fun, but it really forces people to upload very cute pictures if they have a hope of getting repinned.

      Your crochet earring pictures would do extremely well there! Have you tried it?

    • moonlake profile image

      moonlake 5 years ago from America

      I am very surprised at the very few websites that have a pin button on their site. You would think many would have the pin so they could move traffic to their site.

      I have been on Pinterest for awhile but just started go on more. Enjoyed your hub good information.

    • profile image

      Lesleysherwood 5 years ago

      Dont have time to read today, but have book marked and re-shared. From skimming I can see its going to be a useful read. I have just joined Pinterest but dont have a clue. Thank you

    • profile image

      Lesleysherwood 5 years ago

      Dont have time to read today, but have book marked and re-shared. From skimming I can see its going to be a useful read. I have just joined Pinterest but dont have a clue. Thank you

    • cashmere profile image

      cashmere 5 years ago from India

      Thanks for this indepth review. I've been wondering what pinterest was all about for a couple of days now.

    • GinnyLee profile image
      Author

      Ginny 5 years ago from Arlington, VA

      You are right Moonlake. I suspect you will see more 'pin this' buttons soon, especially with Mommy bloggers. More will catch on later.

    • Levertis Steele profile image

      Levertis Steele 5 years ago from Southern Clime

      Very interesting!

    • Les Trois Chenes profile image

      Les Trois Chenes 5 years ago from Videix, Limousin, South West France

      I'll have to come back to this - too much to take in. Many thanks. (PS Follow me on Pinterest!)

    • KStro18 profile image

      KStro18 5 years ago from PA

      Great hub! Thanks!

    • RTalloni profile image

      RTalloni 5 years ago from the short journey

      Thanks much for this detailed look at how to Pinterest.com. Voted up and bookmarked.

    • Avamum profile image

      Sarita Harbour 5 years ago from Canada

      Great hub on a timely topic. I recently joined Pinterest and am fascinated by the set-up, the pins, the pics - very cool! Thanks for all the great info - bookmarked and voted up.

    • WannaB Writer profile image

      Barbara Radisavljevic 5 years ago from Templeton, CA

      Interesting ideas I hadn't thought of. I'm trying to make a few pins a day and repin a few things. It's fun, and I can see why so many spend so much time there.

    • titobay profile image

      titobay 5 years ago from US

      Highly informative hub. I am definitely joining Pinterest. Thanks for the info.

    • randomcreative profile image

      Rose Clearfield 5 years ago from Milwaukee, Wisconsin

      Awesome suggestions, Ginny! I would love to start doing more Pinterest events and campaigns. I do at least 2-3 posts on my blog every month that involve Pinterest, but I would like to start getting involved with what others are doing, too.

    • Emma Harvey profile image

      Emma Harvey 5 years ago from Berkshire, UK

      Hi, there are so many bookmarking sites I get confused which one to use, and which I am signed up for! But Pinterest looks great. I think I will sign up and get involved over the weekend!

    • Casey Strouse profile image

      Casey Strouse 5 years ago from Phoenix, Arizona

      I've been on Pinterest for about two weeks and so far haven't really done much with it because I didn't feel like it was really a good way to drive traffic to my blogs but your hub convinced me to give it a shot. Thanks!

    • Krysanthe profile image

      Krysanthe 5 years ago from Bloomington, Illinois

      Wow! I never knew there was so much you could do with Pinterest. In fact, I never joined Pinterest until yesterday when one of my hubs was pinned randomly and the views jumped up to over 3,000 views in one day and 30,000 slideshow views. Thanks so much for sharing, voted up!

    • GinnyLee profile image
      Author

      Ginny 5 years ago from Arlington, VA

      Glad it helped Krysanthe! I am amazed at how addicting Pinterest is, and I suspect we will be seeing a lot more of it in the news over the next few months. It is a wonderful tool to provide interaction with your readers and it allows you to see what topics and pictures are trending at a particular time.

      You may have noticed how there have recently been a lot of pins on mustaches recently, and smart bloggers will take advantage of that to keep their audience interested - as well as finding new readers!

    • DonnaCosmato profile image

      Donna Cosmato 5 years ago from USA

      Excellent hub for highlighting additional ways to get most impact for the time I'm investing on Pinterest. Your format and presentation is extremely reader friendly and appealing; kudos!

    • Rusticliving profile image

      Elizabeth Rayen 5 years ago from California

      Hello, My name is Lisa and I am a Pinner! I belong to pinners-anonymous. :) I had to come back and read this again. I am really motivated with this Hub. Great job!

    • the-remedy profile image

      the-remedy 5 years ago from Houston

      Heard only a few things about Pinterest and this HUB has definitely peaked my interest. I will go visit their site today, thanks!

    • GinnyLee profile image
      Author

      Ginny 5 years ago from Arlington, VA

      RusticLiving - The site sure is addictive, isn't it? It took me a while before I figured out that you can create events and develop activity with your readers using the site. Once that happens, you will definitely see more viewers returning to your pages - if for no other reason than to see new pins and new activities.

      Nurturing a feeling of a community is one of the first steps to having your blog REALLY take off in popularity. I hope these tips an tricks help you and your blog sees a lot of success.

    • Diana Grant profile image

      Diana Grant 5 years ago from London

      A lot of people who haven't seen my work before are coming from Pinterest. I haven't yet worked out how to add the Pinit badge to my blog on Blogger - Just adding the code didn't work, as all the accompanying HTML code was called an "illegal action", and was blocked. That was a bit sad, and dampened my enthusiasm.

    • profile image

      SusieQ42 5 years ago

      I just noticed a pin button at the top of my hubs. I've bookmarked this for further reading. Thank you.

    • AudreyHowitt profile image

      Audrey Howitt 5 years ago from California

      Just excellent!

    • Rosie2010 profile image

      Rosie Rose 5 years ago from Toronto, Canada

      Hiya Ginny, awesome hub! I had heard and read about Pinterest in the forums, but I just didn't understand what it was all about. I enjoyed reading your very informative hub. Sounds somethings I might be interested in doing. Thanks so much. Voted up up up Cheers!

      Have a nice day,

      Rosie

    • profile image

      PWalker281 5 years ago

      This is a great hub on how to get the most out of Pinterest. It was only recently, after pinning for a month or so, that I realized the potential this site offers for getting traffic to my hubs and crochet blog. Duh! And now I have even more ideas to consider. Thanks for sharing. Voted up and (very) useful!

    • loveofnight profile image

      loveofnight 5 years ago from Baltimore, Maryland

      I have not tryed Pinterest yet but will be stating today.Thank you for a well written and informative Hub....Be Well

    • srbhadran profile image

      Ramabhadran 5 years ago from Thiruvananthapuram

      Great hub! The information, tips, and tricks could adopt me

      for the success in printerest. I appreciate you for creating such useful hubs.

    • jamila sahar profile image

      jamila sahar 5 years ago

      greetings ginny,

      i learned of pinterest thru my hubs here as i kept seeing that red button and curiosity led me to click on it. at first i thought it would be some nonsense and i was a bit hesitant to sign up at first. it took me a few days, no more like a week or two, but i am gradually starting to get the hang of it and i like it much better than fb. with all the nonsense about who is going to be your friend or not etc etc, (too much drama for me:-/ so this is great you get to check out other people pins w/o having to stress someone to be your friend before pinning or posting your blog on their page. and your hub really explains everything in a lot of details. i will be checking out more of your hubs ! voted up useful and interesting thanks for sharing !!!

    • craftybegonia profile image

      craftybegonia 5 years ago from Southwestern, United States

      Very nice and informative hub. Thanks for sharing!

    • rlsoden4 profile image

      rlsoden4 5 years ago

      This is a really great hub. I particularly liked the layout and use of colors/photos/videos. Thanks for sharing!

    • urmilashukla23 profile image

      Urmila 4 years ago from Rancho Cucamonga,CA, USA

      Awesome Hub. This is going to help me a lot. So much to learn here. I am glad, I found this article. Voted up and shared all across.

    • Pamela Kinnaird W profile image

      Pamela Kinnaird W 4 years ago from Maui and Arizona

      Sounds like a great site. This is a really excellent hub you have written. Voting awesome (and up if I can find the button. This is a different format.)

    • ShaamCA profile image

      ShaamCA 4 years ago from India

      Pinterest is an interesting social media network we can share and get many beautiful images in it not only images we can even upload videos in it

    • livewithrichard profile image

      Richard Bivins 4 years ago from Charleston, SC

      The one trick I have learned to succeeding on Pinterest isn’t necessarily

      about showing off your products or services directly. It’s about finding

      creative ways to show how those products and services fit into the

      lifestyles of your target audience. Find ways to do that, and you’ll have

      what you need to pop on Pinterest.

    • adjoycepoet profile image

      Adriene (A. D.) Joyce 4 years ago from New Jersey

      I love Pinterest. As a writer, I think that the visual focus of Pinterest is a needed change of pace. Plus it lends itself to a lot of creative ways to interact. Thanks for these great ideas!

    • Sharkye11 profile image

      Jayme Kinsey 4 years ago from Oklahoma

      Very interesting! I am pretty new to Pinterest, so this is all news to me! Great hub! Love your style and tips!

    • lethag profile image

      Letha G. 4 years ago from USA

      I guess I will need to start using Pinterest more....good article..voting up and sharing

    • xmags profile image

      Xeng 4 years ago from Philippines

      Now I know how to utilize my pinterest account for my hubs, both of which i'm pretty new at. :D Very nice hub. Thank you for sharing. Voted up and useful. :)

    • Millionaire Tips profile image

      Shasta Matova 3 years ago from USA

      I am on Pinterest for more than 15 minutes a day - it can be addictive! This is great advice on how to use it to help get more traffic on my blog.

    • Dr Kavita Shaikh profile image

      Dr Kavita Shaikh 3 years ago from MUSCAT

      Great and descriptive post! Thanks for sharing!

    Click to Rate This Article