- Internet & the Web
How to Drive Traffic to Your Blog Using Pinterest.com - Create Pinterest Events to Interact with Your Readers
Never Used Pinterest? Not to Worry - Watch the Video for an Overview
Driving Traffic Using Pinterest
So, you are a Pinner? So am I! I can't get enough of this phenomenal social - visual - bookmarking site. It is addicting to find the hot items and craft ideas, pin them to boards and share them with your friends. Even better is looking at the items that your friends pin.
But this isn't a simple social media phenomenon. Not even close! This concept has been noticed by major companies as a new vehicle to get their brand before a tremendously powerful female demographic.
Ask yourself "If it is good enough for a major company, is it good enough for my blog?" The answer is ABSOLUTELY YES! As you read the rest of this article, please note the most successful methods fellow bloggers and small business owners used to improve sales, increase viewership, facilitate user activity and create a fun environment for readers that will have them coming back for more each week!
Fun Tips and Tricks for the Power User
Here are More Great Pinterest Tips and Tricks!
Who Uses Pinterest?
According to Google Ad Planner, as of January, 2012, approximately 80% of the Pinterest.com users were women. Is that really a surprise? Look at the most popular pins and you should be able to deduce that too.
But did you know that the average user spends 15 minutes at a time on the site? That is huge! How long do viewers spend on your blog? For most of you, the answer is probably a lot less than that!
If your potential viewers are spending time on Pinterest, you may find it useful to get your brand showcased interact with your viewership on this growing site.
More Social Interaction from Daily Grommet
Successful Bloggers Share
Here is a list of some of the great ways that bloggers and businesses have used to engage their readers. Maybe one of them will work for you?
- 5MinutesForMom has been a great resource for the Mom-blogging community. They launched a weekly event on Pinterest and called on their readers to share their favorite pins throughout the week during "Pin It Friday". Isn't this a great way to have your readers tell you EXACTLY what interests them? Maybe you can find inspiration for future blog posts in addition to enjoying the interaction with your community?
- Get Pinspired! Each week, use Linky (see text box below for more information on Linky) to share a pin-worthy post or your Pinterest page. This blog required that the participant also included one post from someone else. Set your own rules about what constitutes "pin-worthy." Encouraging your readers to share their favorite pins is a great way to keep them involved in your blog!
- Participate in a weekly Pin-Tastic blog hop. It's a great way to see what other Pinners are doing.
- Create a weekly linky event like this one to share Superbowl recipes.
- Build a following with a daily product find. Daily Grommet does this. Check out their views on Citizen Commerce and how this company uses Pinterest to not only market their products, but share ideas from inventors throughout the world.
- Manage PinBoards to showcase noteworthy trends and capturing the best-of-the-best products or ideas in well managed groupings. Look at how Nordstrom manages theirs. A slapdash set of boards will make it hard for readers to navigate and may turn off potential followers. Organize them well and update them often and followers will have great exposure to your brand! Carefully cultivate pin worthy links to your website.
What is Linky?
Linky is a widget that is used in your blog post to collect links from your readers. The links can (and should!) include a picture and a description. Does that sound like Pinterest? It should!
The widget information can be found at InLinkz.
Host a Contest
Lands End recently hosted a contest to engage their readers. Their marketing budget is probably a little bigger than yours, but you can still take away some of their ideas.
Lands End named their contest Pin It to Win It. Viewers were asked to create PinBoards showcasing Lands End Products. The winners received a nice gift card.
What did that do for Lands End? Lots! Not only did it actively engage their fans, but helped them to get their products placed throughout Pinterest by a lot of different people - and it gave Lands End the ability to see what products and pictures attracted their clientele. You can't beat that!
Can you do something similar? You bet! This is a great idea for virtually any blog, Etsy or Zazzle stores. The rewards don't have to be huge, but what value could you place on finding out exactly what types of items and pictures your fans enjoy? Learning that, encouraging interaction with your readership and having a lot of fun creates a wonderful win-win scenario!
Do You Have a Pin-Worthy Picture
Ok! I made mistakes where I had a GREAT article, but I absolutely failed to include a picture that grabbed the reader's attention and made it a no-brainer for someone to use. I had cheesy, stock pictures that had about as much "WOW" factor as a day-old slice of bread.
Essentially, I failed. Make it super easy for someone to pin and re-pin your article. Give them a picture that describes what your article is about, is super cute and people will be attracted to re-pin!
Two VERY EASY Steps for Success
While this website is still pretty new, not everyone has heard of it. I know, I know...that's hard to believe! But it's true. So let's help to solve that issue.
Step 1: Start by sharing some of the pins that will appeal to your readers in your blog posts. That's easy! Once you get them into Pinterest, I can almost guarantee that they will become fans!
Remember at the beginning of this article when we said that people spend an average of 15 minutes on Pinterest? Well, we want those folks to see our pins! We want them to like our pictures, to comment on the cute products or craft ideas, and to follow us!
Step 2: Embed a "follow me" button on your site. Make it easy for your reader to stay up on the pins that you share. You want to make it easy for your busy readers to see the newest ideas and posts that you have. Maybe you'll even encourage them to re-pin it to their friends?
Do You Use Pinterest for Your Website?
Feature a Reader Each Week
Who likes to feel special? You bet! We all do! Make it a weekly goal to showcase one of your readers' PinBoards. Go the extra step and write up a little bio on the person and personalize their contributions. It will make them feel very special and you will be guaranteed that they will share it with their friends and family.
Mod Podge Rocks Blog created a PinBoard to engage their readers and give them an opportunity to share some of their favorite decoupage ideas. Not only did they build a sense of community, they guaranteed that their readers will come back to check on new projects posted by people with similar interests.
In addition, the blogger earned a following and can see the types of activities, crafts and pictures that interest their readers.
Invite People to Pin Straight to your PinBoard
Say what?!? You can invite people to pin to YOUR Board? That's right!
Create a board and click on the Edit button. When the Edit screen comes up, check the "Me + Contributors" button and add your contributors. Your readers will submit their user name to you, and Voila! You just allowed your readers to participate and pin straight to your board.
How to use this? Set up a 3 day contest to ask your readers to each pin their favorite crochet pattern to the board. Or a decadent chocolate treat. Or some other item that aligns with the purpose of your blog.
At the end of the three days, change the setting back so no one else can add pins. Now for the fun part. Write a post about your favorite pins from your readers. How was that chocolate cranberry bliss bar? Make sure to thank the reader who contributed it.
Does this sound like a fun idea for blog-event? Can you come up with a catchy name for it?
Give Your Readers a Reason to Come Back
Why would someone want to revisit your PinBoards? You could continually manage the items in your boards like Nordstroms. That works, but requires continual upkeep and a keen eye on fashion trends. Or, you could follow the lead of MomAdvice. This very popular blog created a board that showed 100 projects to do with kids over the summer.
Any bets that Moms will be desperately grabbing for projects to keep the kids occupied as the summer wears on? This board makes for a great reference and was visited a LOT!
What can you put together for your readers? Remember, all the pins do not have to direct back to your website. In fact, I bet you will gain followers who will check back to your site often if you concentrate on giving them the best information you possibly can!