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Driving Free Website Traffic in 2016

Updated on March 11, 2016
Gerhard Homveld profile image

Gerhard is a professional freelancer with over 7 years experience in different online industries.

Free website traffic is something every new blogger, internet marketer and website owner are looking for. By using methods to drive free website traffic back to you, you are able to minimize your advertising expenses while attracting targeted visitors to your website.

Some of the free methods for driving traffic to your website are now saturated in 2016. This is due to more and more people starting to make use of these methods. But, there’s still hope – while some of these methods might become saturated, others benefit from the increases of internet marketers starting to use them. There’s also new methods and strategies popping up all the time.

Thanks to all of these factors, you are still able to drive free website traffic in 2016 – no matter what the experts say.

How do you drive free website traffic?

Which method do you use most to drive free traffic to your website?

See results

Social Media Traffic

Yes, the first thing on this list is social media networks. Why? Because they’re HUGE and they still continue to grow day after day. Need I say more?

Every internet marketer trying to make it online this year NEEDS to be on social media. This is where a majority of my traffic comes from, and where a majority of the traffic of people I know comes from. All you need to do is get on the social media train, register your accounts and become active – by doing this you will be able to drive high quality, laser targeted traffic to your website without having to pay anything to anyone.

The important part when driving free website traffic using social media networks is to join groups related to your niche, and to become an active and contributing member in these groups. Once people get to know you, you can start to throw in some of your links and they will be much more eager to click on your links (compared to just sharing links with the group and no other types of content).

Article Marketing

Even though article marketing is a very old promotional method to drive website back to your website for free, it still works. Why? Because the more people that uses article platforms, the more content they get, which means more traffic.

Many internet marketers claim that article marketing is now saturated and not useful anymore. I do not agree with this statement. Article marketing is still very much active and can still bring in thousands of unique, targeted visitors to your website every month.

The key to success with article marketing is to put in a lot of time and effort – especially when you’re only starting out. You need to write unique and high quality content that people will love – and you need to write a lot of it. The more you write, the higher you get in the rankings of the article distribution sites you publish your articles on.

It’s also important to write different articles for different platforms. Google and other search engines HATE duplicate content! So a good strategy to follow here is to write one unique article, and then to rewrite it for each site you publish to.


One of the best ways to get your content going viral is to run a contest. The good news is that contest are now pretty much a piece of cake to run.

The first step is to decide on a prize you want to offer contestants. This can vary from anything between an ebook related to your niche to an actual shipped prize. The important thing is that the prize should offer something of value – for example, if you target the weight loss niche, you might write an ebook about losing weight or controlling your diet, and then offer it as the prize.

You can use online software to start your contest, and then share your contest on your website. Be sure to also share your contest on social media.

Your entry “fee” should be a share / like / tweet / +1 – this way, every time someone enters your contest, they will be forced to share or like your content. This makes your content available to all their friends / contacts – which means more traffic to your site. More and more people will start to see your contest, and they will want to enter. More entries means more traffic to your website!!

Video Marketing

Video is the new way to blog. With a majority of internet users preferring to watch a video instead of reading a blog post or article on the internet, it’s clear to me that video is the future, and a market that we all need to tap into this year.

Creating a simple video doesn’t take up too much time, and you don’t even have to record yourself if you don’t want to. Simply create a slideshow video or use a screen casting program to record your computer screen while you demonstrate something. Then add some text and voice to your video and you’re ready to publish!

If you have some extra cash to spend, you can also head over to Fiverr and get someone to create a video for you. This will cost you approximately $5 for a short video.

Once your video is ready, you need to publish it to different video sharing platforms, of which YouTube should be your first. Also embed your video on your website (Embedding your video from YouTube on your website will save you A LOT of bandwidth on your hosting account).

Share your video on all your social media accounts, and you can also ask your friends to share your video on their social media accounts.

Driving free website traffic with videos are becoming easier and easier. YouTube has millions of active daily users, and the numbers just keep growing. This means that you now have an opportunity to tap into these millions of daily visitors, and drive some of them back to your website.

Just be sure to use a catchy title, a keyword-optimized description and best suited tags when uploading your video. Remember to always include a link back to your website in the description of the video on all platforms you upload to.

Blog Commenting

Now for the last strategy I’d like to share with you today to help you drive free website traffic, I’d like to tell you how you can drive traffic back to your website by posting helpful comments on other blogs.

Blog comments are a way of commenting with the author of the blog post you are commenting on, as well as a way of communicating with other commenters. This is also a great way to drive quality and targeted traffic to your website.

Search for blogs that allows you to enter a website address while leaving a comment. Comment on these blogs with a very helpful comment related to the blog post you are commenting on. Do not include a link to your website in your actual comment, but instead on the “Website URL” or “Website address” field that’s available – this will add a hyperlink to your website. Whenever someone finds your comment useful and clicks on your name, they will be taken to your website.

Free Website Traffic

These five strategies for driving free website traffic are all excellent ways to gain hundreds to thousands of extra visitors to your website without having to pay for advertising. They are only a starting point, and there’s a lot more ways you can drive traffic back to your website. Other methods include social bookmarking, building an email list, link exchanges and many more.

By using these five methods described, you can already get a huge boost. Once you master these five strategies, you can start to move on to more strategies that will help you drive unlimited amounts of free website traffic.


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    • David Elorts profile image

      David Elorts 19 months ago from Santa Monica, CA

      Great article Gerhard. I would just add writing reviews to related products or services to your website as an additional source of free traffic. Of course, you have to mention your website in your comment!