- Internet & the Web
Effective Keyword Usage On HubPages
Using your Keywords Effectively on HubPages
I have learned a lot in my short time here on HubPages thanks to those who share their knowledge. I believe I have some information to share that I have not seen else where on HubPages so far.
Effective Keyword Usage
Learning How to Use Keywords Effectively On HubPages will really help you out with getting more traffic from search engines like Google, Yahoo and Bing.
The purpose of this hub is to show you how to optimize your hub to get the most out of your keywords so that it ranks higher in the Search Engines. I am assuming you have already decided what the subject of your hub will be, have already did your keyword research and picked some Good Keywords for the best results.
What I am going to show you here is how to use your chosen keywords using on page optimizations to maximize your Search Engine rankings.
I know for a fact that part of Google's algorithm gives your hub, or web page, bonus points when the domain name, folder and page name includes your keywords. See the video below where Matt Cutts says "it does help a little bit to have keywords in your URL". While we have no control over the domain name or the folder, it is "hub" on HP, we can pick the file name. This is very powerful so make good use of it! In my opinion it helps much more than just a "little bit" as Matt says. You can be the judge.
When your creating a new Hub page whatever you type into the Title page is also used as part of the URL. Specifically the file name part of the URL, except for it adds dashes. Leave them dashes in there as dashes are seen by Google as word separators. See the video below by Matt Cutts, who is a Google employee, where he talks about this. Matt says exactly what I am telling you here. Dashes help GoogleBot to see each word separately. Besides, dashes make the URL much more readable for users.
Using Keywords as your HubPage Title and URL
Take whatever you have decided is your best keyword, or keyword phrase, and use that both as your Title and in the box below where it shows the URL.
Using this hub as an example I have used the keyword phrase "Effective Keyword Usage On HubPages" as the Title.
The URL is using exactly the same keyword phrase as the file name: http://hubpages.com/hub/Effective-Keyword-Usage-On-HubPages
If at all possible use your main keyword(s) without any extra words thrown in there in both places. Sometimes you will find the URL has already been used. Then you will have to throw in an extra word or two to get a unique URL. Keep your keyword Title and only change the URL manually if you must. You may wish to consider using different keywords so you can get a Title and URL that both match your keywords exactly. This will depend upon your previous keyword research.
A good alternative is to use your main keyword phrase first in the Title and URL with either a variation of you main keyword phrase or some other descriptive words that will entice more readers. I prefer to throw in other keywords that when combined with the main keywords create additional long tail keyword phrases that are easier to rank for than your main keyword phrase.
When someone searches for "Effective Keyword Usage on HubPages" you want for your Title and file name portion of the URL to be an exact match. Why you may be asking? Because it is considered more relevant to the search being made if it is an exact match. This is the best possible result you could hope for concerning this aspect of Search Engine Optimization, AKA SEO! Google is all about returning relevant results to the user.
If I had of instead used a Title and URL based on "How To Use Keywords Effectively On HubPages" I would probably still rank on a search for "Effective Keyword Usage On HubPages" since it still basically contains the keyword phrase, but I would find it is harder to rank for it with all other things being equal. My keywords are not first in the Title either which isn't so good. But then again "How To" is a much searched for phrase too.
The more different your Title and URL are from the keywords a user searches on, the harder time you will have ranking for it. It is that simple because it is less relevant.
On the flip side by having more keywords in your title you have more chances to rank for those keywords. While It doesn't have to be an exact match I do strive for this since it seems easiest to hit page one using this method. I am not suggesting making a title just full of keywords because that would appear like keyword spam and wouldn't look good to the user.
For Google, and many other search engines, the Meta Title tag is the MOST important factor in ranking well for your chosen keywords for on page optimization. Guess what, HP actually takes the Title you type in and uses that as the Meta Title tag within the HTML code.
So you see you have direct control over THE most important SEO ranking method used by SEO experts! Even if you know nothing about HTML or SEO just know that by using your keywords in the Title your helping out your hubs a lot.
If you use some other sites to build up your back links, your Hub's Title will often become the Title and the file name for your listing on their site. My http://hubpages.com/hub/How-To-Pick-A-Good-Domain-Name becomes http://shetoldme.com/Technology/How-To-Pick-A-Good-Domain-Name on SheToldMe.com
When you build up incoming links on a few web sites use your main keyword phrase as the anchor text that's used to link to your Hub. Usually this will be the Title on the linking web page. Then on some others use variations on your keywords. You do not want to have all these sites using the same exact anchor text. If they all use the same anchor text this will not appear to be natural organic links to the search engines, using closely related variations is the key here.
H1 HTML Tags
After just reading Page Titles For Search Engines by Paul Edmondson who is one of the co-founders of HubPages. I thought It important to add a small update to this hub.
The words you place within the Title of your hub are also used within a <H1> HTML tag. H1 HTML Tags are another important signal to search engines to help them determine the subject matter or an article.
The Capsule Subtitle text will automatically becomes <H2> tags which are also important. These <H2> tags are a great place to target subtopics in your hub that will often be your longer tail keywords. So make good use of the Capsule Subtitle.
Meta Description - Summary Text
As soon as you have created a new Hub and are in Edit mode. Click on the second tab where it says "Summary Text". Uncheck "calculate summary automatically". You can write something that is much better each and every time you make a new hub.
Now type in your exact main keyword phrase here too. Personally I like to use exact keyword phrase then a dash - then a naturally worded variation on the keyword phrase incorporated into a sentence that explains the purpose of my hub.
Remember before how I said the Title was the most important thing you could do to rank well. Well what you type in as the summary text would probably be a close second. One reason is that HP uses this as the Meta Description metatag information within the HTML code.
When your Meta Description is relelveant to the keyword phrase a user searches for, search engines like Google will often uses this as the hub summary that a user will see if their algorithms feel it is relevant to the search made. Your Title links to the page from Google and the Meta Description shows up just below this as a brief summary of the hub.
So with this important summary text you want to make it appeals to both the search engine by having your keywords and closely related variations within it AND Humans who will be reading it when they are deciding if what you have to offer is relevant to what they are looking for.
Study how I did it for this hub:
Effective Keyword Usage On HubPages - How to effectively use keywords on HubPages to get more search engine traffic. Learn how to make the best use of the Title, URL and other factors to rank highly.
I have my exact keyword phrase first, then a minor variation repeated again in a natural sounding sentence that explains to the user the purpose and benefit of the Hub to the user. Next sentence I go into a bit more details. Hopefully I have grabbed their attention enough that they click on my link and come visit my lonely hub page.
Use your Keyword Phrase at the Top of your Hub
This tip is very simple. Be sure to use your main keyword phrase near the very top of your hub. If you can, use it naturally in a sentence. If you can't think of a way to do that then just throw it in there.
Using Keywords as the Capsule Subtitle
When you use your keywords as the Capsule Subtitle they are automatically inserted into the HTML code as a <h2> tag. Personally I like to use keyword variations here. This is a good way to target keyword variations and "long tail keyword phrases".
It is a good idea to also use Capsule Subtitles and <h2> tags to highlight subtopics of your hubs. Give this some thought and you can easily include closely related keyword variations at the same time. When your hubs don't rank as well as you would like for your main keywords you will often find you are ranking well for keyword variations that you targeted.
I have found that my own web pages often start off ranking for long tail keywords first, then possibly my main keywords later on. It is like Google is testing the waters by throwing you a small piece of the keyword pie first. If it does well with their users they then give you a bigger chunk of the keyword pie. i.e. shorter keyword phrases like a 2 or 3 keyword phrase instead of a longer phrase.
Effective Keyword Usage
Using Your Keywords Naturally On Your HubPages
Throughout your hub's text you will want to use your main keyword phrase naturally several times. Now don't get carried away here and use it too much. This is seen as keyword spamming and will actually hurt your ranking.
Also try to use any keyword variations you discovered when you did your keyword research prior to writing your hub.
Like I said earlier if you use some closely related keyword variations you have a better chance of ranking for something, even if it is not exactly what you was wanting. Something is better than nothing, right?
Using your Keywords in the Tags
Always add your exact main keyword phrase as a Tag. Also use relevant, closely related, keyword variations.
Any keywords you add as Tags should actually appear at least once within your text and be related to the subject of the Hub. Do not add keyword Tags that do not relate.
Use a Poll and Comments
A poll is great way to accomplish several goals at once. You can use your keywords in a Poll. I could have something like "Keyword Usage Poll". On one of my hubs I rank #1 on Yahoo for "my keyword Poll"
A Poll helps to make your hub sticker, users stay longer. It also adds interactivity which is one of the key components of Web 2.0 web sites.
All of this pretty much applies to Comments too. By using your keywords in the "Capsule Subtitle" in the comments capsule you are using your keywords near the end of the page which is something many SEO experts recommend.
Real World Examples
For a real world example search for "Haiti Earthquake Facts" on Google. That hub was the very first hub I made 2 months ago when I joined HP. It is currently ranking around #4 out of 1,800,000 competing web sites and slowly moving up. Notice in the Google listing all the places "Haiti Earthquake Facts" keyword phrase shows up.
Notice in the image above, or Google listing, how all my keywords are in bold within the Title link, the Meta Description part and the URL. Title link is an exact match. Description has another exact match first, then a dash, and then same 3 keywords used in a sentence.
Each and every time you see your keywords in bold this means your Hub is more relevant to the keyword phrase that was searched for. I like to think of them bold words as Google Bonus Points.
This page is still not a good example of using long tail keyword phrase variations within the page because quite frankly I couldn't think of any.
"How To Pick A Good Domain Name" is another example hub that is doing quite well on Google. It currently ranks #15 out of 31,400,000 competing. I'm hoping to hit top ten in the near future. [UPDATE] #8 out of 26.9 M
I give these examples so you can see first hand how the results displays on Google. Also to show you my methods really do work. I like to back up what I say when possible.
I have a web page on my own web site that is about #3 on Google for two different "two word keyword phrases" and ranks for about 1,500 long tail keyword phrases on a monthly basis. It even ranks #1 for a single word keyword. But due to its content I can't post the link here. It is a bit border line.
Concerning Google you almost always will need some high quality incoming links to hit page one. Please understand for both example links above I did do extensive incoming link work to rank good. On page optimization helps a lot, but you still need those valuable incoming links to really make it to the top for anything somewhat competitive.
One last little quick tip. Like once per week or so edit your hub and make a small change. Change a word or add a new sentence, just make it different. Search Engines will see this change and it helps a lot. Google loves a hub or web page that is constantly changing. My web page I can't mention here changes literally every 5 or 10 minutes due to user submitted content and I can tell Google really eats that up. Just be sure your not removing any of your keyword phrases from your hub or web page.
While this Hub has been targeted at Hubbers, much of this information applies to any web page.
Within 2 weeks this hub has also turned into an example. It currently ranks #3, #4 and #5 out of about 1.5 million competing for "Effective Keyword Usage". Even though I'm targeting a longer keyword phrase, which it owns the #1 - #5 spots for, it still ranks rather well with very little incoming link work done for a more competitive keyword. I Dugg it and Xomba'd it, just 2 incoming links. Since this hub is targeted at hubbers I didn't really see the point in the link work. This shows just how well my methods work in my opinion.
Feel free to ask any questions you may have or leave comments below. I'm sorry this turned into a book, but I hope you felt it was worth your time.
Effective Keyword Usage Poll
Did you learn something about Effective Keyword Usage that you didn't know already?
Should I Use Dashes in My URL?
Notice Matt Cutts says "It does help a little bit to have keywords in your URL"
Who Is Matt Cutts?
Matt Cutts is a Google employee. He heads the web spam team at Google and can be seen on the Google WebMaster Help YouTube channel answering webmaster questions.
By Anthony Goodley ©Anthony Goodley 2010 All Rights Reserved Worldwide.