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Get Facebook Fans for Free
What is a Facebook Fanpage?
A Facebook Fanpage is a social marketing page representing a business, organization or cause. Its primary function is to capture the attention of potential customers-- or readers-- who are interested in the product associated with it. The page also serves to create a sense of community among others who share this similar interest.
Fans merely have to "like" your page with one click and they're in! From there on, they will receive your posts in the feed on their personal Facebook page. In most cases, fanpages do not eliminate the need to develop an email marketing list. They are simply one more way --a powerful tool for connecting you with readers and potential customers.
Benefits of Having a Facebook Fanpage
Unlike having a personal Facebook account where you can connect with friends and keep up with each other's activities, a Facebook Fanpage allows writers and businesses to promote themselves to people interested in their particular niche.
How it works: Let's say you sell vintage sports car memorabilia. Collectors who are also passionate about vintage sports cars will gladly become a fan! You talk about what they love! Your page offers tips to great opportunities that they could miss if they don't keep in touch with you. Your fan-base will grow, and so will your business, just by maintaining a healthy Facebook fanpage.
Paid Advertising: Though you can purchase further advertising through Facebook to promote your business, it is very possible to cultivate a healthy following without the added expense. For many businesses this has become a valuable part of their marketing strategy.
The Incredible Coca-Cola Fanpage Story
Coca-Cola's Accidental Fanpage
What does Coca-Cola® know that we don't know? They know that the power of the fanpage is greater than copyright privileges!
Yes, purely accidental as their success may be, two of Coca-Cola's greatest fans started their own Facebook page. They had the common love for the same soft drink and wanted to share it! When they started the page, they had no idea how it would take off. At the writing of this article, the page has over 41,500,000 fans! It is the largest product-based fanpage on Facebook. Check it out: Coca Cola's Facebook Fanpage.
These two fun-loving Coca-Cola® fanatics- Dusty Sorg and Michael Jedrzejewski- started the page just to pay tribute to the soft drink they love, and Coca Cola discovered it. Rather than asking them to step aside, buying them out or creating a corporate page to compete with them, they enlisted their enthusiastic momentum and joined forces to create the huge site that it is today.
How to Get New Fans for Free
Gaining fans who are interested in what your site has to offer can be tricky. It takes patience. It takes work. It takes tending. But the rewards can be great, if you stick with it.
- First, set up a personal Facebook page. Invite people that you know to be your friend and accept their invitation to do the same. Keep a healthy, friendly non-business relationship with them on a regular basis. Take a genuine interest in their lives. Build your friends-base to hundreds of people you know or kind-of know.
- Now, set up an attractive Facebook Fanpage. This page is designed to advertise your blog or your business. Be sure to keep it stocked with interesting content that those in your niche will enjoy.
- Next, invite a select list of your personal friends to "like" your page. Reach out to them individually, not as a group. The goal is to establish a handful of first-followers to show that people are hopping on board. When you reach a number that you are satisfied with (10-50 would be reasonable) then put the call out to all the rest of your Facebook friends from your personal Facebook page to "like" your page. Some will do it.
- Continue to post great links to your own content and other valuable sites. Keep it alive.
- Start visiting other websites in your niche. Find the really good ones, especially those with many more followers that you have. Become a complimentary commentor with a sincere interest in what they do. "Like" their fanpage. Write meaningful comments about their posts on their website and on their Facebook page. Occasionally promote one of their great posts to your own fans. Be willing to share the spotlight.
Now, for a really great way to gain more Facebook fans...
Two Really Great Ways to Get Free Facebook Fans
Facebook has created a way to "tag" a page with a link to your own Facebook page. Now, let this be very clear. Though this method has been made possible by Facebook, SPAMMING is an absolute no-no in Facebook World and spammers can lose their page forever. No messing around.
Here is the right way to do it: When you find a site that you really appreciate in your niche, compliment them. But don't compliment them as yourself (unless you ARE your product). Compliment them as your Facebook Fanpage.
1. In the upper right corner of your fanpage, click on the drop-down arrow in the far upper right of the screen and select "use Facebook as..." and pick the icon that represents your business. In my case, my blog is called Ducks 'n a Row and that is also the title of my Facebook Fanpage. So, after I have clicked on that, I can go to a fellow blogger's site that I truly admire, such as Laura from Organizing Junkie, and make a nice comment about a recent post.
Since I am commenting as Ducks 'n a Row, the link that appears won't be my own name but it will be a live link to my Ducks 'n a Row Facebook Fanpage. It takes them right there. Anyone clicking on it may very well decide to "like" my page. Afterall, I also write about topics that her readers will love. Likewise, sometime Laura may want to do the same thing and comment on mine.
2. A similar method would be to share the link to a great post from someone else's site on your own fanpage page. When you do so, instead of simply naming the site, first type the "@" sign and then their website's name. Assuming they have a fanpage, that name will automatically fill in as a link. By doing this your comment with link will not only appear in the Facebook feed of all of your fans but will also appear on their page to their fans.
Here is an example of what this might look like, before you post it:
"Hey guys...have you taken on the Great Garage Cleanout Challenge on @I'm An Organizing Junkie? Check it out!" Now, the "@" sign will disappear as her fanpage name becomes a link. I just left it here for you to refer to as an example.
When her readers see it, they will see that it came from my fanpage, along with a live link to my page, too. Everyone benefits!
So, there are some ways to increase your Facebook Fanpage following, for free. To keep those fans, always give them good stuff!
Do you have a Facebook Fanpage for your blog or business?
Facebook Tools for You to Use
Brian Moran's Success Story
Where credit is due...
Much thanks to Brian Moran from Get 10,000 Fans for being a great teacher. He is the Facebook Fanpage expert, in my estimation.
Note: this author is not an affiliate of Get 10,000 Fans nor does she benefit financially in referring people to them.
About the Author...
Sinea Pies is a freelance writer for a popular parent magazine, HubPages writer and professional blogger.