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How to Make a Facebook Business Page as an Online Shop

Updated on August 4, 2020
viking305 profile image

L.M. Reid is an Irish writer who has published many articles in magazines and online.

How to make a Facebook Business Page
How to make a Facebook Business Page | Source

How to Set up a Facebook Business Page

How to set up a Facebook Business Page to create an online store. If you want to sell your products over the internet then this is the easy and free way to do it. Step by step instructions with videos that show you how to set up and run your online store.

Step 1

  1. Log into your personal Facebook account
  2. Go to the top right hand corner.of your homepage
  3. You will see an icon that is an arrow
  4. Click on this and a drop down menu will appear.
  5. Click ‘Create a Page’ from this menu.

Step 2

You will see six boxes. Theses are the options

  1. Local business or place
  2. Company, Organization or institution
  3. Brand or Product
  4. Artist, Band or Public Figure
  5. Entertainment
  6. Cause or Community
  7. Click anywhere on the first box, Local Business or Place

This will then change into a form for you to fill in. The first part is a drop down menu entitled ‘Choose a Category’

Step 3

You have forty on the list to pick from.

  1. Click on the most appropriate
  2. Fill in your Business name.
  3. Fill in your Business address

When you are filling in your address on the line where it asks for your City/State, you Must use the drop down menu that appears after you have typed in a few letters of this information.

If you ignore it and type it all in then you can not proceed.

  1. Agree to Facebook Pages Terms by ticking the box.
  2. Click on ‘Get Started’.

How to promote your business with Facebook
How to promote your business with Facebook | Source

Step 4 - Sub Categories

The next page will ask you to fill in some sub categories

  1. You can pick up to four.
  2. Then add a description of your business.
  3. Add your website, twitter address etc.

You are asked if your business is a real establishment, business or venue

  1. If you have a business premises then click the yes box.
  2. If you have an internet business then click the no box
  3. Click ‘Save Info'

Profile Picture

Either ‘Upload from Computer’ or ‘Import from website’

  1. Click on ‘Save Photo’
  2. If you want to leave this to later you can click on ‘Skip’

You will be brought to the next box which is

Web Address

  1. Type in your Facebook Business Page web address.
  2. If it is not available you will be told and have to try again.

This tells you that it can not be changed but you can change it once.

  1. Press on ‘Set address’ when you are finished.
  2. You can leave this until later by clicking ‘Skip’

The next box is about paying for adverts of your Page.

Facebook asks you to add your payment details here.

You can click ‘Add Payment Method’ or to leave it out click on ‘skip’

You Have Now Created a Business Page

You can make lots of other changes and add more photos and information to make it more professional and user friendly.

I have detailed below how to use other features on your page which you will find helpful.

Step 5 - How to Add a Cover Photo

  1. Click on ‘add a Cover’
  2. Click either ‘upload new photo’ or ‘choose from existing photo album’
  3. This will add your photo to the cover
  4. You can move the photo around to get it into the correct place
  5. Click ‘Save’

Step 6 - Username

When you were setting up the Page you may have decided to Skip this part. If you did then this is how you add it.

  1. Go to the top of the page and click ‘Edit Page’
  2. From the drop down menu click ‘Update Info’
  3. Go to Username
  4. Click ‘Create a username for this page?’
  5. Enter a new username and click ‘Check Availability’
  6. If it is available then click ‘Confirm’
  7. If it is already being used then pick another one.

Step 7 - Contact Information

  1. Go to the top of your Page and, click ‘Edit Page’
  2. From the drop down menu select ‘Update Info’
  3. Here you can type in your email address, phone number and website address
  4. When you have done this click ‘Save Changes’

Step 8 - Choosing A Good Name

When choosing your username think carefully about it. Make sure that it in some way explains what your business is about and it looks professional. It will form part of your Business Page web address. You can only change your username once. If you have already set up your page and want to change the name then there are two ways to do it:

How to Change your Username

There are two ways you can do this:

You can either

  1. Go to your ‘Username Settings’
  2. Go to the drop down menu in the bottom box
  3. Select the Page you want the username changed for
  4. Type in the new username and click ‘Check Availability’
  5. If the username is available the click on ‘Confirm’ and this will save it

Or you can

  1. Go to the top of your page and click ‘Edit Page’
  2. Go to ‘Update Info’
  3. Click ‘Change username’
  4. Type in your new username and click ‘Check Availability’
  5. If it is available, click ‘Confirm’ and it is done

Step 10 - Your Pages

In order to allow people to see your page you need to change the restrictions.

  1. Log in to your account and go to the bottom and click ‘Your Pages’
  2. Go to the top and click ‘Edit Page’
  3. Select the option ‘Manage Permissions’
  4. Delete any words in the ‘Country Restrictions’ section and click ‘Anyone (13+)’ on the ‘Age Restrictions’
  5. Click ‘Save Changes’

Allow Readers to Comment on your Page

  1. Go to the top of your page and click ‘Edit Page’
  2. Go to ‘Manage Permissions’
  3. Select ‘Turn on Replies’

Step 11 - Change Your Category

  1. Go to ‘Edit Page’ at the top of your Page and click
  2. Click on ‘Update Public Info’
  3. Look down the drop down menu to pick a category and then a sub-category
  4. Click ‘Save Changes’

You can change the category as many times as you wish. When you create your Business Page Facebook will automatically link it to others. It may also be tagged as a community page. If you are not happy with this you can easily change it.

Remove the Community Page Label and Link

  1. At the top of your Page, click Edit Page
  2. Click on ‘Update Info’
  3. Click X on the page which is in the Official Page section
  4. You can now leave this blank
  5. Click ‘Save Changes’

Scheduled Posts

This can be done for up to six months ahead

  1. Go to ‘sharing tool’
  2. Choose which type of post you want to schedule for later
  3. Click on the small clock icon in the lower-left of the sharing tool
  4. Choose which year, month, day and time you would like it to appear on your page
  5. Click on ‘Schedule’

Moderate all Comments

  1. Go to the top of your page
  2. Click on ‘Edit Page’
  3. Click on ‘Manage Permissions’
  4. You will see ‘Default visibility of posts by others on your timeline
  5. On the menu click on ‘Hidden from Page’
  6. Click ‘Save Changes’

This now means when people leave a comment only you can see it until you have read it and approved it. You can do this by clicking on your Activity Log. This will not be very good for your readers if you do not visit your page a few times a day to moderate the comments and posts.

How to Use your Facebook Business Page

  1. Sign in to your Facebook account as normal.
  2. On the top of this page you will see ‘Edit Page’
  3. Click on this
  4. You will see a menu
  5. Select ‘Use Facebook as ….. then click on the name of your Business Page

You are now on that page. You can revert back to your personal account by doing exactly as above but this time you click on your personal name


  1. Go to the Admin Panel on the top right
  2. Click ‘Show’

Then you will be able to:

  • View Page notifications
  • Reply to messages
  • See all the info on you ‘page insights’
  • Invite new friends
  • See how many new likes you have received

Only you can see this information

Why Set up a Business Page

It is a free way of connecting people from all over the world with your business. You can interact with customers by adding photos and interesting content to your page. They in turn can make a comment and let other people know how they feel about your products or services.

Your unique page looks just like their own Facebook Timeline so it is very familiar to them. If they ‘Like’ your Page then they will see all News Feeds from it. Their friends on their own account will also see them on their wall. This gives you the potential of millions of readers online.

You as the administrator have full control of the page. There are many different tools you can use to help your business along. One of these is the Insights tool. This lets you see who is connecting with your page and other information.

To set up your own Facebook Business Page you must first have a Personal Facebook Account. When you create a business page you still use your personal account log in information. The email you gave will also be used for your business page.

You can take your time creating your page because you do not have to publish it until you are ready. If you save it and leave it unpublished then only you can see it. You will see a message to tell you it is not published yet. Once you are ready to make it available on the internet for all to see then click ‘Publish this Page’

Selling Items Online

Create your own Facebook Page for your business and interact with your readers and customers. Do you want to sell your crafts or other home made items on the internet? You can do this by advertising your home business on Facebook for free. It is very easy to do and gives you feedback on the products you sell.

Other readers can see the potential of your item for sale by the positive comments on your Facebook page. They will be encouraged to Buy your Products too. You can add your own website address or your Etsy website to the page so that potential buyers can go there and complete their purchase.

Add photos and prices of your crafts and other products so that your Facebook readers can see what you make and sell and they can comment on them. When readers press the 'Like' button on your page all their Facebook friends will see it on their Wall. This gives you and your business page lots of potential new readers and future customers.


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    Post Comment
    • viking305 profile imageAUTHOR

      L M Reid 

      3 years ago from Ireland

      Hello Viral

      Yes a Facebook Business Page allows businesses to get their products out their for all their potential customers to see. It is a very useful tool

    • Viral Prajapati profile image

      Viral Prajapati 

      3 years ago from Ahmedabad

      Facebook is the best social networking site and now a day if you want to increase your business then using facebook business page is the most important social media marketing platform.. Thanks for sharing here,it's a really helpful..

    • benqie profile image

      Bangbang Nurdiansyah 

      3 years ago from Bandung Indonesia

      Ok i will try it thanks for shering

    • viking305 profile imageAUTHOR

      L M Reid 

      5 years ago from Ireland

      Setting up a Facebook Business Page is quite easy and it can bring in some new business too.

      Thank you Thelma for taking the time to leave a comment.

    • Thelma Alberts profile image

      Thelma Alberts 

      5 years ago from Germany and Philippines

      A very well done step by step instructions. Thanks for sharing.

    • viking305 profile imageAUTHOR

      L M Reid 

      7 years ago from Ireland

      Setting up a Facebook Page for your home business is important to get known online and for those sales. Facebook does make it easy to create and it can be very useful.

      Thank you everyone for taking the time to leave a comment and the shares, I appreciate it.

    • drbj profile image

      drbj and sherry 

      7 years ago from south Florida

      Great info which I have bookmarked thanks to you, Viking.

    • pinto2011 profile image


      7 years ago from New Delhi, India

      Hi viking I would really appreciate your proactive approach of educating and sharing with others what your know and command. Very nice of you.

    • rajan jolly profile image

      Rajan Singh Jolly 

      7 years ago from From Mumbai, presently in Jalandhar, INDIA.

      Wonderfully useful guide and well explained. Thanks. Voted up and shared.

    • Ingenira profile image


      7 years ago

      Excellent step by step guide. Thank you!


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