ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Facebook will be extinct in the next five years!

Updated on May 24, 2013

Great idea - is social media just a fading craze?

Facebook started the social media craze we are experiencing, however there are a few underlying changes taking place that will obsolete Facebook and will cause the brand to be extinct. Will it be replaced with other social media?

Looking at the history of Facebook, it is an enjoyable experiment with the psychology of who people really are. Many people who did not grow up with this technology, find Facebook irrelevant to their lives and really don't care what other "friends" are doing on a day to day basis. Although many of these types didn't adapt the smartphone right away, once it had a practical application side, many from the baby boomer generation adapted the technology.

For the newest generation of Facebook users, you will find the fascination of communication and the "moment of fame" that comes by posting updates all the time. However, for many initial heavy Facebook users, the charm wears off as they grow older and have other other words, we really have too many other things in our lives that are important, than wondering where and what the social network is doing.

Facebook has this attraction to FAME for some people, growing up without Facebook, people were popular for school events, whereby now you can be the most popular kid in school for a variety of other reasons....mainly, being diligent in posting something all the time. The downside to Facebook is that many embellish or flat out lie about what they are really doing, because they want to be relevant to everyone else, which is probably half the fun of being on Facebook and being popular.

But Facebook has certain challenges ahead of it, one of that being it is being transitioned into a commercial enterprise of business. Up to this point, any commercial type business on Facebook has found it to be a difficult marketplace, one in which the Facebook society frowns on. Because the social networking is about being involved with groups that have an interest to the subscriber, with opinions based on personal experiences, it is difficult to contaminate that platform.

As Facebook becomes a capitalistic enterprise, the search for profitability AND integration with social media users will be the challenge that everyone is trying to figure out. If too much commercial integration is brought into the medium, does Facebook become the Internet which was built around communication and became a commercial entity? That is the challenge to having the company ran by the founder, yet the pressures of a publicly traded stock to perform as an investment driven business. Will the founder be able to grow the company to keep it's core values of social media, and be able to provide a profitable business model?

There are a lot of very intelligent people working on this aspect of the business, and it has a lot of interesting methods for developing revenue for the company. As computer technology goes, Facebook has a high stock value because it can track the users so easily, and can "sell" the information to marketing internally, so that advertisers can really target their customers. With so much information available from the users, things like demographics, age category, buying habits, social media groups, etc., you can see why the stock evaluation is high.

When advertisers can target the consumer down to a high degree of success with marketing to the right individuals, it will draw this money into the business. Instead of spending millions of dollars to advertise on television to an unknown audience, it is more difficult to spend the advertising budget on this type of media. However, if you get the spending habits, location, age, gender, likes/dislikes, and any other criteria that fits the buyer for the product, and you can buy the advertising for much less, why wouldn't you?

Facebook is very efficient in delivery of the advertisement, and models will be built as to how the ROI or return on investment can be duplicated. Just like the Internet with its growth and more direct methods of delivering the message, it becomes imperative to be in this media. But wait...there is competition wherever there is money to be made, and that may be a new platform that is more appealing and wipes Facebook off the map. Good question, no one knows for sure.

If Facebook has to begin charging a monthly many will pay a small fee to be a member? Obviously your number of subscribers will go down, but providing enough value it would probably be an acceptable offer. However, the difficulty is that once you have everyone under the pretense of a free experience, it is much more difficult to start a subscription. It is in some ways, the law of primacy with everyone used to it being free, changing that is easier done by a new company offering a better experience...and charging for it.

So is Facebook and social media just a trend that will fade away? I think the social media, because of it's appeal as a communication platform, will be popular but with not the same high growth rates it has experienced since its inception. However, I do see it blended into a more commercialized business, because it takes people, equipment, and business structure to provide the service. If you remember the America On Line or AOL as the first venture into personal Internet interaction, including CompuServe...where are they now? They were leading edge providers of Internet service, but the technology changes left their platforms outdated and they faded away. This will be the challenge for Facebook the stock...I am not a buyer!


    0 of 8192 characters used
    Post Comment
    • jonathanago profile image

      Jon Acosto 

      5 years ago from New York

      Facebook has an identity problem. It wants to be a catalyst where people can connect and socialize, but Facebook lacks the ability to allow its users to meet friends. Myspace became popular because you were able to meet new able. AOL became popular for the same thing. Facebook does not have a hang out spot, just these facebook pages. Yes, you can add someone who agreed with you on a comment you made about star trek or NCIS, but chances of you becoming friends is unlikely. and now they are charging facebook users $1.00 to message non-friends, if they want the message to be priority. That's undermining social networking. Its a fad that's HUGE, so in 5 years it will be a shell of its life, continuing to find its identity.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)