ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Generation Instant Gratification

Updated on July 18, 2012

The most important of all assets is time. It is something that is constantly fleeting and always being measured. Throughout "time" dramatic events have marked history, memorable moments have shaped the sports world, and different periods have been used to categorize and differentiate generational gaps. As the Baby Boomer generation enters retirement and Generation X tries to make its own impact on society there is a new generation forming before our eyes. It is a generation we can refer to as "Instant Gratification."

The term nostalgia can best be described as a sentimental longing for the past. Our grandparents and great grandparents are often nostalgic about a time that involved no cars and much less worries than today. The Baby Boomers are apt to describe the good ole days that didn't involve computers and cell phones but rather a dependence on the Dewey Decimal System and pay phones. We have gone from the Jeffersons to the Jetsons at the speed of light and things don't appear to be slowing down any time soon.

It is safe to assume that I am probably in the 1% of the National Population (or less) that neither owns an IPhone nor a Facebook account. The most amazing thing about technology is not what it has to offer but how it changes people, an individual, and a society without warning or notice. IPhones, IPads, IPods, Social Networks, Navigation Systems, Blue Ray players etc. have gone from wants to necessities. Tools and electronics that hadn't yet been born a mere five years ago find people today that now cannot exist without them. Does a twelve year old child really need an IPhone? I can recall my grandparents and parents' generation telling me of when they were kids the games and activities that were played(punch-ball,stick-ball, kickball, kick the can, hopscotch). Unfortunately the present day children would rather throw a ball on a 2 by 4 inch screen rather than in the street; unless of course they recently downloaded Angry Birds onto their phone. I guess technology is partly to blame for the ever growing obesity problem with the children in our country.

Generation Instant Gratification will include a group of peers that complain that they need a new IPhone as their current one takes an outrageous 45 seconds to download the newest app. This will be a generation that goes out to lunch with a co-worker but only communicates with his/her blackberry. This generation will be marked by social networks and social dating sites. These are the individuals that in 20-30 years will find it hard to believe how humans used to be married to the same partner for over 50 years! Along with a fixation on immediate results the individuals from this period will find it harder and harder to remain faithful to their partner due to the tools readily available to daily tempt them; and long term consequences will be sacrificed in favor of short term "immediate" pleasure.

The newest generation upon us is growing up in a much different world than those of generations past. There are certain unalienable truths that must be accepted: The record player, rotary phone, VCR, and discman are extinct and are showing no signs of return. Technology is a force so creative, innovative and efficient that it must be used in moderation. It affects most if not all aspects of life and today's youth seems more dependent on it than ever before. Just the other day I pulled up at a stoplight next to a car with four teenage boys in it. A wry smile came across my face as i noticed the driver as well as the three passengers were all looking down at their phones (texting/playing games) at the same time. Time is the most important of assets and it appears many of us are currently wasting it. Generation Instant Gratification needs to take a step back (maybe 2) and learn possibly from their grandparents what its like to actually live, communicate, socialize, and create; instead of living in a bubble created by others and driven by machines.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)