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Becoming a Featured Presentation on the Front Page of Slideshare with Twitter
Slideshare is the next big thing in content marketing. People are talking about it the way they did about Digg back in the day, and for good reason. Slideshare gets millions of views each month, and a successful slideshow can net you some of that traffic.
There are several ways to get featured on the Slideshare homepage. In this hub, we'll look at how to get featured using Twitter and how this will help improve the visibility of your Slideshare.
The Hot on Twitter Section of Slideshare
The Slideshare homepage has several featured sections. At the top of the page, there are three featured presentations of the day. This is prime real estate, but its also really hard to reach. Underneath that, there are our rows of featured presentations - and this is a much more reasonable goal.
But today we're concerned with the next section about social media. About halfway down the front page, there's a row titled "Hot on Twitter." How do we get there?
After doing some research and getting three presentations into the Twitter section, I've been able to determine a few things.
First, the section is updated at regular intervals. Each time my presentation was featured, I got an e-mail at 1:05 AM EST alerting me to the change. I assume they run a check every so many hours (8, 12, 24) and update the hot presentations.
Second, each of my presentations had between 20 and 30 Tweets in the preceding few hours. My best guess is that at each designated time period, the system checks for the presentations with the most tweets in the preceding 12 (or 8 or 24) hours. The top few presentations are selected, and this generally falls in that 20 to 30 tweet range. Presumably this would be higher if there happened to be a lot of presentations that were tweeted and re-tweeted in a given time period.
This means that in order to become featured in the "Hot on Twitter" segment, you'll need to encourage a burst of tweets of your presentation in a short period of time. If you know that a check is run at 1 AM, then start your promotion earlier (i.e. 3 or 4 PM). Tweet the presentation to your list, and have a group of friends who you encourage to retweet your presentation to further boost it's visibility.
If you're successful, you'll receive an e-mail in the evening and your presentation will be featured for the next day or two in the social media segment of the Slideshare homepage.
So What Kind of Traffic Can I Expect?
The segment we're concerned with today is pretty far down the homepage. This means that you won't get near as many views as you would if you were at the top of the page in the "Presentation of the Day" section.
However, I have experienced a noticeable bounce in views that is attributable to being in the Twitter segment of the homepage. Each of my presentations received somewhere in the neighborhood of 200 views while being featured on the homepage, while there were only receiving a dozen or so views a day otherwise. For example, this Slideshare on free kindle ebooks garnered about 175 views while it was featured.
By contrast, the "Featured Presentation" segment above will equate to an extra 1 to 2,000 views over the course of a day or two. The "Presentation of the Day" segment, from what I've heard, can equate to literally thousands of views in a day.
By itself, this isn't a huge amount of traffic. It is, however, a realistic goal that you can use to further boost your presentations and/or collect leads.
For example, this will help increase the visibility of your Slideshare. If it's a good presentation, this will most likely bring it to the attention of the editors and put it under consideration to be a "Featured Presentation" near the top of the Slideshare homepage.
You can still use best practices to help monetize those few hundred visits, and this can be quite valuable. Incorporate prominent calls to action in your presentation. Get people to download an eBook, subscribe to a mailing list, ask for more information about a product. Whatever. But if you have a strong call to action in the presentation and convert 10% of the viewers - that's a couple dozen conversions and that's something useful.
It's also possible that you might be able to re-appear on the Twitter section on subsequent days. So it's worth dusting off an old presentation, creating some buzz in the Twitterverse, and getting it back on the homepage.
I've got a hunch that being on the homepage helps drive some of Slideshare's link juice to your own presentation - and thus to your profile - to help boost all of your presentations' position in search rankings. In the long run, then, more features means better search placement and more long term views.