AUGMENTED & VIRTUAL REALITY: Google Daydream: New Virtual Reality Platform will be a Game-Changer
Virtual Reality as a Mobile First Strategy!
Google Cardboard was a subtle way to enter the VR field...
This is a pretty simple way to experience the magic of 360-degree experiences, even if it is with smartphones not fully intended for virtual reality. When Android N comes out and Google creates a native VR mobile experience with its Daydream platform, the differences will be very exciting to consumers waiting for a VR solution that convinces them to purchase a convincing virtual reality experience.
Will we remember this year as the year that Google DAYDREAM was launched?
The phenomenon of POKEMON Go is proving right now that 'augmented reality' and 'virtual reality' are not that far away. Augmented reality functionality has been the goal of many tech companies for quite some time and explains the interest in Google Glass, even though that technology has never really caught on. Augmenting our present reality is what Pokemon Go has achieved by overlaying a mobile game on the physical environment.
The climb towards virtual reality, where the user is brought into a completely separate 'universe,' is even harder because of a range of issues that are being addressed by the biggest tech companies in Silicon Valley and across the globe.
WHO COULD MAKE VIRTUAL REALITY REALLY WORK?
It takes big players in technology to pull off the 'mainstreaming' of virtual reality and augmented reality. This is why the VR landscape has been heating up with major initiatives from Samsung, Facebook, Sony, Microsoft, Apple, and others. What is possibly even more exciting is the number of virtual reality and augmented reality start-ups, new ventures, and 'garage and basement' projects in the space that are still completely off the radar of most consumers, and even many inside the tech field.
What everyone is searching for is both the technology that will help VR break into the mainstream -- away from just gamers and the gaming community or high-end medical and industrial applications, into widespread adoption.
This could happen with the 'killer app," which is what tech companies always search for... the holy grail of a new sector. That killer app for VR is likely not going to be a headset, a new controller, motion or sound tech innovations, or a sector application (finance, manufacturing, education, etc), but that KILLER APP for VR will be a platform.
It's a simple concept. A "platform"... It's almost genius. Facebook, for example, is not just a social media website where users gather to share baby photos, and talk about their new job or stay in touch with friends who moved away -- but rather Facebook is a leader for commerce, advertising, networking, business, collaboration, and more because it's a "PLATFORM" where people gather for activities all throughout their day.
Think about how you use social media platforms like Facebook, Twitter, LinkedIn, Instagram, or SnapChat?
- Staying in touch with friends, family, and acquaintances
- Connecting with business and/or professional contacts
- Staying current on your personal and professional interests (through pages and groups)
- Consuming video content - either native to your social platform or from across the web
- Streaming or publishing video for yourself (Facebook Live, Periscope, Meerkat, SnapChat, YouTube, Vimeo, Google Hangouts, Blab, and others)
So What Does This Have to Do With Virtual Reality and Google's new DAYDREAM Platform
We totally expect that when DAYDREAM is rolled out as the first inclusive VR and AR platform this fall that it will attempt to make all of the activities of social media web possible on a virtual reality web.
Everything from social connections to media content consumption (3D movies), VR gaming, and fully-interactive shopping can be moved inside a new platform offering virtual reality as the medium but not the main point of the access. If Google (with Android N) can accomplish this with DAYDREAM then it will have succeed in creating the "killer app" for VR.
High quality VR in Android smartphones for mobile... using apps! It's going to be a great development to the VR landscape. Are you DAYDREAM ready?
What will the future hold for virtual and augmented reality? Imagine the crossroads in 1996 when the beginning of the rich world wide web was beginning to change the entire tech landscape. That's where we are now. Apple's CEO Tim Cook recently stated that they see massive opportunity in augmented reality, perhaps even more than virtual reality at this point. Amazing times.