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Google Doodle The Very Best Brand Marketing

Updated on May 29, 2015

The best brands are brands that can stand a metamorphosis. Google's doodle is proof. Google wasn't the first to step beyond the logo but still remain readily identifiable - Snickers did this same thing years before. However, the fact remains that no one does the metamorphosis of their logo better than Google - even the much-loved Snickers.

The doodles exemplifies the Google brand. Often the doodles exemplifies and honors the nations of their customer base. The metamorphosis of the logo or the differing and unique doodles serve to celebrate in a colossal manner a holiday, a person's achievements, or simply the advent of a change of a season.

Colorful and Artful Google doodle includes Eiffel Tower in Paris
Colorful and Artful Google doodle includes Eiffel Tower in Paris

Doodle Definition

To kill time. v.tr.

To draw (figures) while preoccupied. n. A figure, design,
or scribble drawn or written absent-mindedly

Various Mother's Day Google Doodles

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Mother's Day Google DoodleMother's Day Google DoodleMother's Day Google DoodleMother's Day Google DoodleMother's Day Google Doodle
Mother's Day Google Doodle
Mother's Day Google Doodle
Mother's Day Google Doodle
Mother's Day Google Doodle
Mother's Day Google Doodle
Mother's Day Google Doodle
Mother's Day Google Doodle
Mother's Day Google Doodle
Mother's Day Google Doodle
Mother's Day Google Doodle

Series Sesame Street 40th Anniversary Celebration

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Brand manager worldwide have touted consistency in order to build a brand. The brand has to be consistent in color, positioning and character - always - no exception - until Snickers and Google.

Retention of the Character of the Brand

Brand managers and marketing directors take great pride in developing and creating a brand. The intangible value of a great brand can outweigh the physical assets of a company. Tiger Woods' brand is a recent example. Tiger and countless Fortune 500 companies know that Intangible value does equate tangible dollars. You image, your brand translates directly to revenue and the bottom line or return on invement. Marketing and brand management can dramatically affect your company's return on investment. Any shadow or "shame" of deviation from thatbrand image can cost millions.

The Irony of the Google Doodle

The irony of the Google doodle is the verb or the emetology of the word doodle "is to kill time". How many hours have all of us lost in our lives to the Internet and our multiple searches or Googles? As a noun, a doodle is a "design or scribble done absent-mindedly". The doodles of Google are anything and everything but NEVER absent-minded. The doodles are always tasteful and in celebration. Always done in a timely manner complete with the target audience in mind. In fact, if you check the Google doodle site, you will clearly see, Google has doodles which are intended for global marketing and some doodgles intended for specific countries. In all cases, the doodle connects to Google's marketbase for that geographic or that culture.

Snickers - The First Metamorphosis - Tiny Known Fact

Many years ago, when I was traveling to downtown Chicago every weekend to go boating, I recall seeing taxi cabs with the "Snickers" logo - in different colors but with the same familiar Snickers outline. Is this metamorphosis akin to the real men can wear pink? Can only the strongest of brands survive a metamorphosis beyond proper color and characters?


The Doodle Trends - A Historical Perspective by Type

Reviewing the doodles is fascinating, IF you review the doodle by type over time. Take a close look below and you will some consistancies and some new and distinctive trends. One trend is what I call the "Google canvass" where the logo silhuette is lost and a painted canvas serves as the backdrop for a watermark for the words Google.

The New Google Trend - Beyond the Outline - "The Canvas"

If you look closely, one of the items that allowed both Google and Snickers to morph their logo in different colors and characters was the familiar and distinctive silhouette - the outline was always the same. In Google's doodles often the colors were identical with added subtle elements to denote the celebration - a flower for Mothers Day, an Einstein carniculture the Eiffel Tower in the place of the second "o" in Google. Now however the Google doodle is venturing beyond that highly acclaimed and much loved silhouette, now there emerges doodles are shaded and made into "art" - the art canvas blurs the famous silhouette. Does this work?! Yes! And why? Because the location of the logo is so consistent each and every time for each and every screen. Case in point is the Bar Code google - it too worked!

The Bar Code Doogle Worked!

I find it fascinating that the "bar code" Google doodle worked! Why did it work without the distinctive siloheutte? Why did it work without the letters "Google"? Why did it work with no color? Because we are so accustomed to seeing that size box in that position on our computer screen. Remember the brand managers mandate - consistency - they are right!

Series of Serious Fun - Sesame Street - 2009

Google did a series of doodles in 2009 for Sesame Street - talk about serious fun! Look even a part of Big Bird!

Series for Olympics

True to Google's global outlook Google incorporated the Olympics several times.

Global Commonality

One of the items I love about the Internet and Hub Pages is the global commonality. I find it comforting that my fellow hubbers in Asia, Australia and beyond have essentially the same Google experience. Yes, some doodles are unique and selective to only certain countries, but all of us experience that distinctive sized block and instantly recognize it from all parts of the world.

Will the New Painted Canvas Blur the Brand?

For any company other than the global giant the size of Google it might be harmful. For Google, it is a different environment. The brand image is so strong, so loved and so consistent, the new "canvas" doodle will simply add to the much loved Internet web search engine.

If Google Were a Country I Would Move There

One of the most enchanting comments I read about Google out on YouTube was "If Google were a country I would move there!" The writer was writing in response to the CEO Eric Schmidt speaking about privacy. The video is included here for your convenience.

I have to wholeheartedly agree. I love "Google country" - it offer a world of its own by supporting freedom, celebrating great accomplishments, and promoting individuality and creativity. Most importantly, Google country facilitates communications. Google has given us a common culture. I may not speak your language, live in or even understand your culture but we do now share more than just common body parts - we share the much loved Google doodle!


Dec 08, 2009     E.C. Segar's Birthday - Popeye - (Global)
Dec 08, 2009 E.C. Segar's Birthday - Popeye - (Global)

St. Patrick's Day Google Doodles

Google doodle celebrating  St Patricks Day
Google doodle celebrating St Patricks Day
Google doodle celebrating  St Patricks Day
Google doodle celebrating St Patricks Day
Google doodle celebrating  St Patricks Day
Google doodle celebrating St Patricks Day
Google doodle celebrating  St Patricks Day
Google doodle celebrating St Patricks Day
Google doodle celebrating  St Patricks Day
Google doodle celebrating St Patricks Day
Google doodle celebrating  St Patricks Day
Google doodle celebrating St Patricks Day
Google doodle celebrating  St Patricks Day
Google doodle celebrating St Patricks Day
Google doodle celebrating  St Patricks Day
Google doodle celebrating St Patricks Day
Google doodle celebrating  St Patricks Day
Google doodle celebrating St Patricks Day

Celebration of People Einstein Martin Luther King Alexander Graham Bell Vincent Van Gogh

Google doodle celebrating Einstein
Google doodle celebrating Einstein
Google doodle celebrating Martin Luther King
Google doodle celebrating Martin Luther King
Google doodle celebrating Dr. Martin Luther King
Google doodle celebrating Dr. Martin Luther King
Google doodle celebrating Martin Luther King I have a dream
Google doodle celebrating Martin Luther King I have a dream
Google doodle celebrating Martin Luther King
Google doodle celebrating Martin Luther King
Google doodle celebrating Alexander Graham Bell
Google doodle celebrating Alexander Graham Bell
Google doodle celebrating Vincent Van Gogh
Google doodle celebrating Vincent Van Gogh
Google doodle celebrating Mar 06, 2003     Michelangelo's Birthday
Google doodle celebrating Mar 06, 2003 Michelangelo's Birthday
Google doodle celebrating Dec 08, 2009     E.C. Segar's Birthday - Popeye - (Global)
Google doodle celebrating Dec 08, 2009 E.C. Segar's Birthday - Popeye - (Global)
Google doodle celebrating Oct 02, 2009     Mahatma Gandhi's Birthday - (Selected Countries
Google doodle celebrating Oct 02, 2009 Mahatma Gandhi's Birthday - (Selected Countries
Google doodle celebrating Feb 03, 2010     Norman Rockwell's Birthday - (Global)
Google doodle celebrating Feb 03, 2010 Norman Rockwell's Birthday - (Global)
Google doodle celebrating Oct 10, 2009     Giuseppe Verdi's Birthday - (Italy)
Google doodle celebrating Oct 10, 2009 Giuseppe Verdi's Birthday - (Italy)
Google doodle celebrating Mar 28, 2010     Jan Amos Komensky's 418th Birthday - (Czech Republic, Slovakia)
Google doodle celebrating Mar 28, 2010 Jan Amos Komensky's 418th Birthday - (Czech Republic, Slovakia)
Google doodle celebrating Jan 04, 2010     Sir Isaac Newton's Birthday [Click the doodle] - (Global)
Google doodle celebrating Jan 04, 2010 Sir Isaac Newton's Birthday [Click the doodle] - (Global)

Celebration of Places China Nederlands Australia Canada Mexico

02.09.2009 Lantern Festival - (China)
02.09.2009 Lantern Festival - (China)
01.15.2009 Doodle by Josca van Doren - (Netherlands)
01.15.2009 Doodle by Josca van Doren - (Netherlands)
Australia 01.26.2005
Australia 01.26.2005
Canada
Canada
Mexido
Mexido
Leap Year 02.29.2004
Leap Year 02.29.2004

Uncle Sam Search United States Only

Google doodle celebrating 11.30.1999
Google doodle celebrating 11.30.1999
Google doodle celebrating 11.30.1999
Google doodle celebrating 11.30.1999

Halloween

10.31.1999
10.31.1999
Oct 31, 2000     Google's guest illustrator for Halloween 2000 was Lorie Loeb - (US)
Oct 31, 2000 Google's guest illustrator for Halloween 2000 was Lorie Loeb - (US)
Oct 31, 2001     Happy Halloween - (US)
Oct 31, 2001 Happy Halloween - (US)
Oct 31, 2002     Happy Halloween - (US)
Oct 31, 2002 Happy Halloween - (US)
Oct 31, 2003     Happy Halloween - (US)
Oct 31, 2003 Happy Halloween - (US)
Oct 31, 2004     Happy Halloween - (US)
Oct 31, 2004 Happy Halloween - (US)
Oct 31, 2005     Happy Halloween - (US)
Oct 31, 2005 Happy Halloween - (US)
Oct 31, 2005     Happy Halloween - (US)
Oct 31, 2005 Happy Halloween - (US)
Oct 31, 2007     Happy Halloween - (US)
Oct 31, 2007 Happy Halloween - (US)
Oct 31, 2008     Happy Halloween! Doodle designed by Wes Craven - (US)
Oct 31, 2008 Happy Halloween! Doodle designed by Wes Craven - (US)

Google Halloween Doodle 2011

Invention Discoveries

Oct 07, 2009     Invention of the Bar Code - (Global)
Oct 07, 2009 Invention of the Bar Code - (Global)
Nov 13, 2009     NASA finds water on the moon - (Global)
Nov 13, 2009 NASA finds water on the moon - (Global)

Thanksgiving

Nov 26, 1998     Happy Thanksgiving! - (US)
Nov 26, 1998 Happy Thanksgiving! - (US)
    'Uncle Sam' search  Nov 23, 1999     Happy Thanksgiving - (US)
'Uncle Sam' search Nov 23, 1999 Happy Thanksgiving - (US)

Google's Birthday

Sep 27, 2009     Google's 11th Birthday - (Global)
Sep 27, 2009 Google's 11th Birthday - (Global)
Sep 27, 2008     Google's 10th Birthday - (Global)
Sep 27, 2008 Google's 10th Birthday - (Global)

Happy New Year

Happy New Year and TCP/IP 25th Birthday
Happy New Year and TCP/IP 25th Birthday

Google Team

Google Doodle Tribute to Charlie Chaplin

Google Doodle Freddie Mercury Tribute

Did you know this colorful logo had a specific name of "doodle"?

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Did you know this doodle changes dependent upon what country you are located in?

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Share Your Thoughts on Google Doogle in the Comments Below

Share your thoughts on Google Doodle in the comments below. Do you have a particular doodle that makes you smile? Does the ever changing doodle enrich your daily life? Which holiday doodle is your favorite? Or do you have a special celebration such as Charlie Chaplin, Einstein or Gandhi or Martin Luther King that you particularly enjoy?

Who has Google Doodle left out? Share your ideas below.

Google Doodle T Shirt

I just found this and I want one! How very cool! Which doodle would you want if you had the privilege of a Google doodle t shirt?

Notes of Appreciation

googlified.com Bastille day with Eiffel tower

cookie monster courtesy of foreign circuslife blogspot com

popeye courtesy of dailybuzzonline.com

doodles courtesy of google.com

http://www.google.com/logos/

© 2010 Ken Kline

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    • GmaGoldie profile image

      Kelly Kline Burnett 7 years ago from Madison, Wisconsin

      Dream On,

      I loved putting this Hub together. You are right, it is cool to see all the different ideas. I wish I had time to simply keep adding.

      Thank you for kind comments.

    • GmaGoldie profile image

      Kelly Kline Burnett 7 years ago from Madison, Wisconsin

      Dream On,

      I loved putting this Hub together. You are right, it is cool to see all the different ideas. I wish I had time to simply keep adding.

      Thank you for kind comments.

    • DREAM ON profile image

      DREAM ON 7 years ago

      Very wonderful hub and It is cool to see so many creative ideas!

    • GmaGoldie profile image

      Kelly Kline Burnett 7 years ago from Madison, Wisconsin

      Money Glitch,

      This was a fun Hub to put together. We see the doodles only one at a time - it was fun to see all the different varieties of one type together. Thank you for stopping by.

    • GmaGoldie profile image

      Kelly Kline Burnett 7 years ago from Madison, Wisconsin

      Money Glitch,

      This was a fun Hub to put together. We see the doodles only one at a time - it was fun to see all the different varieties of one type together. Thank you for stopping by.

    • Money Glitch profile image

      Money Glitch 7 years ago from Texas

      Wow, this is awesome! I usually miss the Google fun on the special occasions and holidays. It's neat to get to see so many. Thanks for sharing:)

    • GmaGoldie profile image

      Kelly Kline Burnett 7 years ago from Madison, Wisconsin

      Ann,

      Thank you for your great review - it was fun to put together - we all live and love Google - I think it is fun to see it in a different light.

    • Ann Nonymous profile image

      Ann Nonymous 7 years ago from Virginia

      This was a fun creative hub! Great pics!

    • GmaGoldie profile image

      Kelly Kline Burnett 7 years ago from Madison, Wisconsin

      Duchess Oblunt,

      Yes, I visit the library much less often and google daily - infact I may have an addiction problem with googling - please retain my secret.

    • GmaGoldie profile image

      Kelly Kline Burnett 7 years ago from Madison, Wisconsin

      lmmartin,

      As always you have a way with words! "I'm truly googled" - love it! Thank you very much!

    • profile image

      Duchess OBlunt 7 years ago

      How often have you asked a question and instead of going to the library to answer it just "googled" it? Countless times for me.

      Branding in this case certainly worked - world wide!

    • billyaustindillon profile image

      billyaustindillon 7 years ago

      Very nice work on branding GMA - amazing how quickly Google encroached our lives!

    • lmmartin profile image

      lmmartin 7 years ago from Alberta and Florida

      I've seen most of these "Googles" and never noticed -- what does that say with brand ennui most of us suffer these days. Well, now thanks to you, I'm truly googled.

    • GmaGoldie profile image

      Kelly Kline Burnett 7 years ago from Madison, Wisconsin

      Ethel,

      Thank you for stopping by and your kind comments. Google is a beautiful monster!

    • ethel smith profile image

      Eileen Kersey 7 years ago from Kingston-Upon-Hull

      Google is a monster lol. Great images

    • GmaGoldie profile image

      Kelly Kline Burnett 7 years ago from Madison, Wisconsin

      This was a fun Hub to put together. As a Marketing Director I love seeing a marketing program and a brand come together. Rarely do we see such a global impact from a marketing tool. Google has achieved what all Marketing Directors aspire to.

    • H P Roychoudhury profile image

      H P Roychoudhury 7 years ago from Guwahati, India

      Nice to see.

    • dinkan53 profile image

      dinkan53 7 years ago from India

      nice work, quite interesting to watch!

    • Putz Ballard profile image

      Putz Ballard 7 years ago

      Great hub and I like em