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Google Search Engine Stacks the Deck
Google, for the past decade had controlled 82% of the global search market and all of the mobile search market. It earns more than 28 countries do in a year. Microsoft's Bing, is a laughable distant competitor, so much so, that there is ONLY Google to search with. In Europe, Google faces charges of antitrust law unless it alters its business model. Google has punished competitors in the past by altering their algorithms and other firms have brought this to the attention of U.S. Senate.
Google is no longer a true search site, it is a search site that favors products and services from companies who advertise on it. If you are not one of them, some may never find you or your site might be labeled as "dangerous for malware". In the old days, when a person entered a search item a list of the most relevant sites would appear. Now, only those companies whose products match your entry appear because they have paid Google for the advertising. Thus, it can kill a brand by controlling which companies get exposure. It can also happen with "causes" or organizations. Think of it. Your brand or store link is pushed back to page three or 25 of a search result, that means death because most will not go much farther than page two.
The EU wants to see how Google's search engine works. They want clear information when advertisers receive better placement in a search and when a result is Google owned property. It is now not remotely clear. Google has until July to respond.