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Google Wonder Wheel – Eighth Wonder of the World

Updated on September 27, 2010

Google wonder wheel is an eighth wonder of the world. This may not be an overstatement for internet marketers and online content writers. Keyword research is vital to have more exposure to your hub, article or blog post. Better keywords results in better exposure to the content in the search engines.

When you are doing the keyword research, any help in finding better keywords will be useful. There are many tools available online which will help you find the killer keywords you are looking for. One of the best tools available for free from the Google itself is called Google Wonder wheel. Who is better at knowing which keywords people are using than Google itself?

When you perform Google search, Google displays the matching search results to the keyword or search string entered. On the left side of the search results page there are more options to refine your search. When you click on ‘More search tools’ link, you will see many options to choose from. In the ‘Standard view’ section, you will see ‘wonder wheel’. When you click on wonder wheel link, it will display the search string you entered in the center and all the relevant keywords in the wheel shape. When you click on any related keyword on the wheel, it will repeat the same with the chosen keyword at the center. 

Google wonder wheel in action

Google wonder wheel
Google wonder wheel

Google wonder wheel finds the related keywords to the keyword you originally entered. I was first introduced in May 2009 and quickly gained popularity as people found useful for keyword research.

Recently Google has implemented instant search feature on its search engine. Google Instant Search is a new search enhancement that shows results as you type. After implementation of Google instant search wonder wheel option has disappeared. To see this option again, you need to disable the Google instant search.

How to turn Google wonder wheel back on

Follow these steps to disable Google instant search (once you are in Google search page):

1)      Click on ‘Search settings’ link on the top right hand corner

2)      Scroll down the page to see ‘Google instant’ radio button

3)      Select ‘Do not use Google Instant’ radio button

4)      Click on ‘Save preferences’ button at the top right hand corner.

Now you can take advantage of Google wonder wheel in your keyword research and find relevant keywords. Some times we start with a generic keyword and when dig deeper into relevant keywords you will find one which you are really looking for. 


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    • Sekharg profile image

      Sekharg 5 years ago from USA

      Steve J,

      Sorry for my delayed reply. Looks like the Google search options have changed now. In any search engine, search for Google wonder wheel and see if it still exists.

    • profile image

      Steve J 6 years ago

      'Google Wonder Wheel' was indeed a great instrument. I tried following your suggestion about turning it back on, but after turning off the radio button, could not find any link on the search page that was relevant. I tried the "Everything" and the "More" and "More search tools" links but there was no sign of "Wonder Wheel"!