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Google to Copy Apple by Completely Controlling Flagship Android Devices

Updated on March 7, 2016

The iPhone is not only a sales phenomenon but also an impressive example of how a single company can design a smartphone from the ground up and retain control of the hardware and software, resulting in an immensely strong brand.

Of course, Apple does outsource the manufacturing of the iPhone to third parties, with iSclack mobile phone parts and other components available to owners after they have invested in the handset itself. But for the most part it is running the show, gaining all of the plaudits for doing so in the process.

Conversely, Google has taken a much more open approach with its Android operating system, not only licensing it to manufacturers to use on their smartphones but also developing its Nexus range of flagship devices with comprehensive help from outsiders.

Companies such as HTC, Samsung and LG have all built Nexus handsets in the past. And in many cases these Android phones are little more than existing models with Google branding on the outside.

The upshot of this could be that any future Nexus device is not only endowed with software from Google but built with hardware that the search giant has designed in-house.

The iPhone is celebrated because of the extent to which the software and hardware features are so closely matched. And with iSclack mobile phone parts and tools, a huge audience of owners can enjoy a consistent experience no matter where they buy their Apple handset.

Meanwhile, the fragmented nature of the Android eco-system and the constantly changing list of manufacturers that are responsible for subsequent generations of the Nexus device family can be confusing and disjointed for customers.

If Google takes the reins itself, then many of these issues could evaporate, although there may be negative ramifications because of the impact this would have on its third -party partners.

Google has already proven itself capable of developing devices from scratch using only its internal team of designers, with the Pixel range of tablets and laptops demonstrating its emerging ambitions to become a hardware maker and not just a software titan.

Stepping up its game and getting into the mobile market with a true own-brand Android handset could be harder, especially since Apple has been so thoroughly dominant with the iPhone for almost a decade.

With Google’s parent firm Alphabet overtaking Apple to become the world’s most valuable company this month, it currently seems that anything is possible. However, converting iPhone owners will still be a big challenge to overcome.


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