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Google+ Is the Future of SEO

Updated on December 9, 2013

What is Google+?

Many people may be surprised at the new relevancy of Google+. Just a year ago, Google+ was a failed social media site that attempted to be everything that Facebook was and more. Google+ simply never secured a following because Facebook had such a heavy lead and was such strong competition. Despite the increase of Android phones and Google's hold on the search engine world, Google+ just was not exciting. Since then, however, everything has changed.

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Why is Google+ Important for SEO?

Google has integrated Google+ directly into their search engine results. At the same time, Google dropped most highly SEO-optimized pages down to the very bottom of their results, pushing up authoritative content. With the emphasis of Google Hummingbird on creating answers rather than returning pages, it seems that Google is moving towards the direction of providing content rather than simply displaying it.

As a side effect to this new venture, Google+ listings now get added to the top of search engine rankings. Even more worrisome, articles written by those that have a Google+ account will automatically get clicked on first because they display a special formatting alongside an image. The only way to get visibility in Google--the leading search engine on earth--is now to have a Google+ account.

The Effects of Google+ on SEO

Companies are now finding that their Google+ account is being found before their company website. Having a fully formed Google+ account is imperative for businesses. Moreover, companies now find that their Google+ account needs to have followers, needs to be ranked highly and needs to be updated. It may very well be that Google+ is going to supersede ordinary SEO tactics entirely, especially as most of the traditional search engine optimization tactics have become obsolete.

Do No Evil

Google claims that one of its primary tenets is "Do No Evil." Do you think these Google+ updates invalidate that?

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Getting the Most Out of Google+

  • Gain followers through your other social media accounts.
  • Ensure that all of your company's information is on Google+.
  • Make sure that visitors can get to your company's website through your Google+ profile.

Where Google Panda and Hummingbird Fit In

It's not a surprise that the search engine optimization industry has been hit so hard this year. Both Google's Panda 2.0 and Hummingbird radically changed the SEO paradigm. Google Panda pushed lengthy, valuable content to the top of search results while Hummingbird dropped extraneous results in favor of returning actual answers. The end result? Short content that wasn't unique and content that was based around keywords became virtually invisible. Many websites lost their ranking entirely virtually overnight, allowing sites that did have a Google+ presence to suddenly be catapulted into the light. This offers an excellent opportunity to gain traction for new sites, but it can be a little distressing to those that already had their SEO all worked out.

The Long-Term Strategy

Google+ will likely become the major social media site for commerce and function as a sort of Wikipedia for individuals and businesses. Having a Google+ presence has suddenly become incredibly powerful, and those that were already established on Google+ will have an advantage for the time being. Whether or not other sites will gain ground over the next few years cannot be predicted, but it's not likely that anyone will be able to dethrone Google as the leading search engine. Consequently, the changes that Google makes to both its own search engine algorithms and the way it treats Google+ profiles need to be tracked and followed.

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    • Tolovaj profile image

      Tolovaj 

      4 years ago

      Google plus is certainly a move into right direction with integrating real people, real interaction and real content into better results, although there are still many things to do.

      For instance authority of the site is now too important and if somebody needs info about x +keyword he'll very likely get wikipedia's stub without keyword in the first position instead of an informative article with real content and real info (and keyword!) but without authority (which is still based on backlinks).

      Another problem is time which is needed for learning about always changing platforms. We know how many things changed in FB in last year, how many thing changed on YouTube and how many on G+. They can all be good sources of traffic (same is true with Twitter, LinkedIn, Pinterest, ...) and we really don't have time to use all of them.

      I think Google missed a train when FB opened the doors to everybody, so they will have to offer much more than now, if they want to stay in so powerful position as the source of traffic. G+ has a lot of space to evolve and we'll have interesting future.

      Thanks for your article!

    • SpaceShanty profile image

      SpaceShanty 

      4 years ago from United Kingdom

      Very interesting and important article for anyone with a website, blog, HP account or, well, the internet!

    • Suzanne Day profile image

      Suzanne Day 

      4 years ago from Melbourne, Victoria, Australia

      Oops, I meant interesting!

    • Suzanne Day profile image

      Suzanne Day 

      4 years ago from Melbourne, Victoria, Australia

      The +1 button has been around for several years, before the Google + media platform. I believe more changes will be with authorship establishing copied vs original content in future, this will be beneficial for us. I think the Google algorithm long term will establish +1's as only a part of top search results, like pins or likes. The reason I believe this is that SEO people will hop on there and spam their items to death, resulting in another Panda having to happen if +1's were the be all and end all of ranking juice. Voted interested.

    • NateB11 profile image

      Nathan Bernardo 

      4 years ago from California, United States of America

      I'm glad I got a Google Plus account some time ago, and glad I claimed Google Authorship on my work. I also think the changes to the search engine, especially Hummingbird, are good for real writers. I'm glad they're moving away from keywords and into content that actually has value and meaning. Also glad there's a way to claim authorship.

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