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Hal's Not-So-Secret Method To Writing Successful Hubs

Updated on August 22, 2008

I received a request from guidebaba to write a Hub on my secrets on writing the best HubPages for the perfect score and money. I'll gladly take up the challenge, but I do have to warn my readers that you may not find what you're looking for in this Hub. Why? The bottom line is that I don't have a single solitary "secret" as to how I write so many Hubs that consistently top the Best Hub category with 100s, 99s, etc. and place on the first page of Google. You'd think that HubPages has a crush on me as I don't think I write Hubs that are any better than many of the better writers on this superb site. There is one "piece of advice" I'll give at the end of the Hub, however, and if you want to call that a "secret" that's just fine by me.

Let's deal with the HubScore concept first. Darkside has written the ultimate Hub on explaining the intricacies of this algorithm in How HubScore Works . By all means go read that first before you try to get me to explain it to you, as according to me the HubScore Formula is as follows:

HubScore calculates the number of words in your Hub, multiplies them by your number of published Hubs, divides by the square root of the combined total HubScores of all of them, then multiplies that by the sum of the exsec of your astrological sign, the versin of the number of letters in your name, the tan of the phase of the moon, the csc of the current NASDAQ index, and the cot of that day's London exchange rate between the Mongolian Tughrik and the Tajikistani Somoni: thus in the famous words of the Beach Boys "That's all there is to the cosine craze."

So if you think I have mastered a secret formula to obtaining high HubScores, I'm as baffled by them as you. I have never been able to figure out why one hub with 500 views and 3 comments gets 100 and another with 10,000 views and 60 comments in the same time span struggles to get 80. Maybe it's flagging, or maybe my explanation above is closer to the truth than anyone may know.

As you see, I can't help you much on exposing the deep dark secrets of HubScores. Now let's get to money.

First of all, let me state that I am profoundly satisfied with my compensation directly from the sterling organization called HubPages, as it has always been fair, equitable, and allows me the freedom to write whatever turns my crank without having to worry about choosing between drawing traffic to my AdSense account or not paying the rent. When you google HubPages my Mac Plus Vs. AMD DualCore Hub comes up second, which leads me to believe that at over a quarter million page views it was the number one traffic drawing Hub of all time. However, my total AdSense earnings, not from just that Hub but all of my 253 Hubs to date have not yet reached a total of $500. That factor is what lends credence to my belief that the outlandish claims by the snake oil salesmen are just criminal scheming lies. I've set up this Google Test page linking to my Mesothelioma Hub to see if I can trap the Google bots into disproving that "top keywords make huge money." If it's true, then the National Cancer Institute will be getting a nice, fat donation from me, and that would make me very happy. However, as I stated on that page, I think they'll be lucky to get a couple of bucks.

Why are my AdSense earnings so low? There may be a reason over and above the hyperinflated boasts of the lying scumsuckers who want to trick you into forking over $50 to buy their "AdSense Secrets To Make You RICHRICHRICH!" ebook. The key to getting AdSense to pay up is to have legitimate clicks on high paying keyword ads... but I don't play that game. To paraphrase Ricky Nelson's Garden Party "if SEO-junk were all I wrote, I'd rather drive a truck." SEO-junk can trick visitors to land on your site when they are seeking the latest information on the Tinkypoo Technotron XE1550 ElectroWidget. Then they'll click on the Tinkypoo AdSense links and you'll get paid.

Sorry, but to me that's not writing... that's trapping. I won't do that.

I have written and edited millions of words that have been published in major internationally circulated magazines, journals and books. I'm from the old skool and I was taught that professionals write the best content they can to please the reader, not sucker them into ad-clicking. I have never written a single Hub around what I think I could get in AdSense clicks and I never will. Am I losing money? Likely. But I'm keeping my self-respect intact and there's no amount of currency on Earth that can buy that.

That may very well be the "secret" to my Hub rankings. I write for my reader, not for an algorithm. I couldn't care less what Google is looking for. I'm going to provide content that in my determination borne from three decades of professional experience as a writer, author and publisher is what my readership wants to read. The salient aspects of my "persona" as a HubWriter are clear to anyone who has read even a couple of my Hubs:

  • I can cobble together the odd sentence or two.
  • I don't shy away from controversy, but neither do I court it.
  • I have very strong opinions on various subjects but they are always backed up 100% by verifiable, valid, published facts.
  • When the rampaging lunatic mobs come after me, I give as good as I get in the language/slang their addled neurons can comprehend.

However, the most significant factor may be that I work my considerable, dimpled, hairy derriere off. Compiling and posting the fuel economy figures of 950 motorcycles and scooters took me the better part of two weeks fulltime. I am about to post well over one hundred Hubs breaking down the fuel economy of 11,250 cars and light trucks not through abstract EPA figures, but six real-world driving styles: Typical, Interstate, and Stop&Go, and I'm also including Hypermiler, Leadfoot, and Grandma. The research alone to arrive at these figures took well over a month, again nearly fulltime.

So Hal's Secret may just be this piece of advice: Write well about what you fully understand: The success will come.


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    • QueenEmma profile image


      7 years ago

      I applaud your candid view of the scammers and I'm sure we all agree and feel the same way! Best of luck with your blogging. Thank you!

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      Please ship over a 55 gallon drum. That might last me the week! :)

    • tdarby profile image


      10 years ago

      I could sell you some dimple cream for your derriere. :)

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      KIKAAAAAAAAAAAAaaaaaaaaaaaaa... I didn't get a notification three weeks ago when you wrote me, and this is the first time I got on this Hub since I did get a message about wordstock's comment. How have you been? Happy BELAYED birthday!!! :)

      wordstock, Hub is a great place for writers and readers alike. There is an amazing variety of content and almost anyone can find something to their liking!

    • wordstock profile image


      10 years ago from Southern California

      I'm new too and I appreciate all the information you provided. I like the Hub format and can see spending more time here. Thanks again

    • Kika Rose profile image

      Kika Rose 

      10 years ago from Minnesota

      HAL! HAL HAL HAL! It was my birthday yesterday! ^_^ And oh my god, talk about a crazy frickin' day! :O lol *hug* I haven't talked to you in foreverrrrr! How've you been, buddy? :D

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      Yeah, but it's fun to argue with idiots. Check out my Hub on Bearbaiting:


    • LondonGirl profile image


      10 years ago from London

      "When the rampaging lunatic mobs come after me, I give as good as I get in the language/slang their addled neurons can comprehend."

      Never argue with an idiot. He'll drag you down to his level, and beat you with experience.

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      Unfortunately, I would much rather rub tuna juice all over my naked body and go jump in the Bengal Tiger cage at the zoo than write about subjects that people are interested in for sales purposes. If my readers want to buy stuff, they can let their own fingers google whatever they want. My belief is that the readership should be respected, informed and entertained, not sold on whatever junk I'm trying to hawk in order to make a few AdCENTS. If that means that my 2009 Bentley Continental GT is going to have to wait a bit longer, then so be it! :)

    • bgamall profile image

      Gary Anderson 

      10 years ago from Las Vegas, Nevada

      Hal, I appreciated the article. Perhaps you need to write about subjects that people are interested in turning into a sale! Or, perhaps there is a big flaw with the whole content/adsense method, ie that it doesn't really work except for the websites themselves! Now I am not being critical here, just realistic. I am new here but I have been at Squidoo and it is very difficult to generate money off affiliate (amazon) links and adsense. That is just the way it is. Remember, Hubpages says clearly that thinking that one can make a bundle at this is just not a likely scenario. I realize that was a bit of a paraphrase but you get what I mean. People here like to express themselves and that has to be the main reason for doing it. There are some folks who are making money probably because they have a certain understanding of keywords and can write a sincere article using really hot keywords and thus can generate an income. Perhaps Google trends would be helpful there. I have talked to people who have done ok with that emphasis.

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      Shaun Lindbergh, my click rate is well under 2%. I don't write for clicks and couldn't care less about them. Sure, I like money as much as anyone else, but I'm not going to taint my writing with clickbait. If it means that I won't be rich off Google money so be it. I assure you I'm not alone... does anyone on Hubpages really make serious money off of Adsense? And I've dropped my eBay and Amazon capsules as I never once earned one dollar from them!

      Bruce Elkin, Vietnam & Angie 497, thanks and much appreciated! Best of the season to all of you and yours!

    • Angie497 profile image


      10 years ago

      Hal, I don't think I could throw in a compliment that hasn't been repeated a dozen times, so I'll keep it simple - thank you! This was wonderful for a new hubber.

    • profile image


      10 years ago

      Great idea, thank you

    • Bruce Elkin profile image

      Bruce Elkin 

      10 years ago from Victoria, BC Canada

      Good stuff, Hal. Solid, engaging, and useful. Writing for the reader, not the click. I love it!

    • Shaun Lindbergh profile image

      Shaun Lindbergh 

      10 years ago from Cape Town, South Africa

      Thanks Hal, very intersting hub. I heard somewhere (HubPages?) that the click rate is between 0.5% and 4% of views. If that's right, you need huge traffic to your pages or there's not much moola coming from Adsense.

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      Hi! Thanks to all for the kind words. They are much appreciated!

      starrwriter, I have just addressed the Big Three in:

      Let me know what you think! :)

    • Sodasound profile image


      10 years ago from Calgary, Canada

      I'm glad the second of two hubs I started with when I signed on is a "white-hatter." (In Calgary, the white-hat has sadly become what the Order of Canada and the Nobel Prize have become - glad-handing benedictions.)

      I'm sure my appearance here is but another appearance of the mid-life career change cliche. However, I write by the same ethic that I used to play guitar on street corners: I am not here to regurgitate "Hotel California" for an extra buck (it wrecks my voice, and I always break a string). Nor will I compete for how much booze I can sell, harboring the fantasy of graduating to selling soft-drinks.

      I might try to cobble together a musician's-joke hub though. Fun can be a deep field of inquiry.

    • starrwriter profile image


      10 years ago from Cottage Grove, Wisconsin

      Hey Hal,

      Wow, I like your style. I'm looking forward to reading your Hubs on auto fuel efficiency.  I would be interested in hearing your thoughts on the Big 3 bailout talks.



    • MoshJercer profile image


      10 years ago

      As a new hubber (if that is a word).  I appreciate you putting your article out there!



    • mariane14 profile image


      10 years ago from USA

      yes very cool...

    • profile image


      10 years ago

      wow wow this is a cool hub

    • Inspired Writing1 profile image

      Rose English 

      10 years ago from England

      Thanks !!

      I was pleasantly surprised and pleased by your appreciation that 'content is king' as that what I've always believed, and, coincidentally, have also written about on my own freelancer site about Helping Newbie Writers To Earn Online :

      This isn't a plug for my own site - just genuinely pleased to 'meet' a like-minded hubber! and offer a 'high-five!'

    • LearnSpanishNow profile image


      10 years ago from New York

      Great information. Writing for writing's sake is good, if you can do it. Marketing, (selling- same thing) is not a dirty word, either. Both are needed to make the world go round.

    • profile image

      Julie Trevelyan 

      10 years ago

      Hey, this was indeed funny. Thanks for the chuckles, needed them today in particular. I may just have to follow your hubs now... :)

    • marketingmergenow profile image


      10 years ago from Spokane

      Brilliant hub mate! 


      It shows that hardwork & determination can despite popular believe can bring big dividends in the long run.   Thank you for giving us such a great article to help us, in creating better hubs..  






    • kiwimeg profile image


      10 years ago from New Zealand

      Love your secret! Thanks for a great hub!!

    • profile image


      10 years ago

      Wow, some really useful hints. "Write well about what you fully understand" "write for your readers and not for search engines and clicks" I always have puzzled as to how the rating system works and you've really helped. Thanks for a fantastically useful hub.

    • AutomatedList profile image


      10 years ago from United States

      Hey Hal,

      Excellent post. Like your writing style and it is really helpful for relatively new hubbers like myself. So long as search engines rely on fresh relevent content to serve their customers, seasoned writers like yourself and anyone else who chooses to write for the reader vs. the robot will always succeed.

      Thanks for your example.


    • profile image


      10 years ago

      First hub I ever read, very useful thanks. 'fanned' and rated.

    • white atlantic profile image

      white atlantic 

      10 years ago from INDIA

      one of the best hubs i ever read here.nice..............

    • JYOTI KOTHARI profile image

      Jyoti Kothari 

      10 years ago from Jaipur

      What a hub! but the singlemost tough task is to reach the place for comment. Such a long list. By the way how many comments are there?

      Pls put amazon ads above to increase your income.


      Jyoti Kothari

    • TKIMWRSVC profile image


      10 years ago from United States

      your comment way up there about get a freelancer and elance is exactly what i am experiencing with them. But I am getting some interesting data on the most common requests in get a freelancer, throwing into a spreadsheet to pivot table out. thanks for a great hub, I needed the support in my own goals.

    • marketingprof profile image


      10 years ago

      As a new hubber, you put forth helpful information here, for newbies and veterans alike. I really enjoyed your hubscore calculator... I was running out of things to calculate! What I hearing you say is, add value in an others centered way...

      Thanks Hal.(nice comment thread too! :-)

    • Pramod Suraparaju profile image

      Pramod Suraparaju 

      10 years ago from Los Angeles, California

      Thanks Hal for the infomation. This helps.

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      Thank you very much for the kind words, all! I appreciate it!

    • nancydodds1 profile image


      10 years ago from Houston, Texas

      Its very nice about how to be successful in hubs. I had gone through your hub its very interesting.

    • profile image

      fortune 500 global 

      10 years ago

      I really appreciate this and completely agree with this that to get success in writing means to provide authentic and valuable information to the audience. I write many business reports and also working on few industry analysis reports. All are well with authentic and real facts & figures.

    • HikeGuy profile image


      10 years ago from Northern California Coast

      Totally enjoyed this hub -- great, pull-no-punches style. I haven't been here very long, but had already come to the conclusion that if I wanted to try to manipulate getting clicks (for a few freaking cents!!) I'd have to be an idiot with no self-respect. As much as I hoped this activity might help cover some bills, the part of it I enjoy the most is checking out what other people are writing, and the occaisional cool response to something I wrote (which like you, I wrote because it was what I wanted to write). Thanks for your ethical voice here. Trent

    • mhei profile image


      10 years ago from Philippines

      this hub is uber great!!!if writing is your passion, yes, it will really be a good idea that you'll have alot of clicks everyday, but it will really work best if people reads and appreciates what you wrote

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      Thanks for the kind words, folks! Much appreciated!

    • RGraf profile image

      Rebecca Graf 

      10 years ago from Wisconsin

      Thank you for your honesty. I think that it is fun to play the "game" of what my score will be as I make changes and watch the viewers.

    • ClaudioXerez profile image


      10 years ago from Teresina - Piaui - Brazil

      Hi, i'm new here and found this hub when looking at hot section. As i didn't start to write my own hubs yet this page was really a great tip. In fact as stated, the secret is that there's no secret. Just write your own way about what you like and you will succeed. Very nice post. I wish you good luck :-)

    • profile image


      10 years ago

      @magnoliazz above was asking how she could approve comments (sometimes called "moderating" comments) before they appeared on hubpages and I think the answer may be on page 6 of the pdf from the faq page

      I'm new to hubpages so I don't really understand this, but it says you can change the default setting from "No approval needed" to "Let me approve first" in the Comments Capsule.

      I followed RightClicker's example and did "RCTSA" to all the advertising links on this post - neat idea. And in the process found out what those strange <> and V^ symbols do on the ad space! Nice one, RightClicker.

    • profile image


      10 years ago

      Have you forgotten RCTSA? Right Click To Show Appreciation - right click on every link & choose "open in new tab" so you can carry on reading the article. Or have I missed something?

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      As the old song goes... The Hub never dies, just the Hubber! :)

      GOOD RIDDANCE! These bozos should go hold up 7-11s, at least that way they might get arrested for their thievery! :(

    • Misha profile image


      10 years ago from DC Area


      The hub is gone, and hope the "hubber", too :)

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      I know where I want to stick the flag, and it's not just in HubPages Inbox... these blatant ripoff artists are really starting to cheese me off... and you know that when I get angry, I get all big and mean and green and... :)

    • Misha profile image


      10 years ago from DC Area

      Flagged it too - so they'll come faster :D

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      Thanks for the heads up, CamKC. I really appreciate it. This blatant ripoff must stop. I've flagged the Hub and hope that Ruud's Rangers tear a strip off this thief's hide! :(

    • profile image


      10 years ago

      This clickable link in earlier post don't work because of the full-stop at the end

      So please use this correct link

      Sorry about that.

    • profile image


      10 years ago

      This same post appears elsewhere on hubpages, appearing to be written by another author - I was searching for your post, and then was surprised that this one came up - but there was no picture of a cat riding a motorbike. Weird.

      It was real hard to find this original article because Google listings don't show the title of the hubpage if you use Advanced Search to ask for search only at this URL:

      Funnily you do see the title of this post if you use standard search, as I did using

      but the entry to take me to the true URL (like blogs produce when you click Permalink) was 4th in the listing, and so was below


      Interestingly, when trying to find this post, it was the uniqueness of your photo that helped me find your name, by scrolling down all hubbers until I saw the adventurous cat.

      (Lucky I didn't read your words originally on the page of the white capped copyist).

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      You're very welcome! :)

    • integritylance profile image


      10 years ago

      Great article thanks

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      esocial: Thanks, I'm a math whiz. I've whizzed on many a math textbook. :)

      LancasterPAGuide: I don't know how many re-edits you get but you might want to ask that question on the forums. I do know that people get banned but that's usually when they really deserve it. HubPages is generally a very fair place.

      Home 'n Biz Blend: Okidoke right back at ya! :)

      magnoliazz: As you know I'm no big fan of the "first page of Google" hype. Some of my Hubs are not just first page, but first place in some fairly meaty keywords, and I'm lucky to make enough to dine out at Wendy's 99c menu. As for the comment approval, I have the opposite problem. Since I regularly get the raving looneys threatening my life and private parts, I'd WANT to have all comments moderated, but the only way I know how is to go into each of the 459 Hubs and do that manually. I wish that there was an universal template for settings. Again, I think that the forums might provide the answers.

      broalexdotinfo: You might want to read my Hub and MAKE SURE you click on THIS LINK at the end. You may be surprised! :)

      sherlynavia, JAIDEEP, Jamie Carroll, AEvans, Mark Pearson: Thanks! I appreciate the compliments. :)

      coolgardenthings: I'm glad you stuck around past the "formula." :)

      The Rat RaceRebel: If you really wanna have a good laugh, check out where you can read the Google formula which looks like something out of the Large Hadron Collider!

    • The Rat RaceRebel profile image

      Shelly Begarowicz 

      10 years ago from Up-North, MI


      I'm glad you cleared up the HubScore thing for me. And I thought it'd be a complicated formula or something... ;)


    • coolgardenthings profile image


      10 years ago from USA

      This turned out to be very great! Honestly at first when I started to read, and you went into the silly formula, I figured it was just a joke page and was ready to skip it.

      As I peered to the right and saw your Fan & Hub Post #'s, it seemed that there must be something to this cat. So, as I read, your writing style began to capture me and evole into an understandable article about what "your" perspectives are. To say the least I enjoyed it.

      Surely enough, as I came to the end of your writings, it was with curiosity, that I'd peak at a few of the comments. WOW.

      Your sense of humor with formulas that carried over into the comment replies got me hooked and, of course, lured me to read more of them...till I was, yeah, to the end. With that said, thanks for the entertainment and legend to the code.

      *by the way, comment to people who hate on G's Ad' one is putting a gun to your head saying you have to read, use, buy or anything else with them. They work wonders for some and well, some not. Best of wishes ~

    • Mark Pearson profile image

      Mark Pearson 

      10 years ago from UK

      Nice Hub Hal...wise words!

    • AEvans profile image


      10 years ago from SomeWhere Out There

      My goodness !! i don't know they had such a lengthy formula. I am right there with you , when it comes to the money. I enjoy writing on HubPages and that is all that matters. As it is explained it will come. Great Hub!!!

    • Jamie Carroll profile image

      Jamie Carroll 

      10 years ago from California

      Thank you for taking the time to write this article. I'm new to hubbing so it helped give me some direction.

    • profile image


      10 years ago from United States

      I enjoyed your hub. Hal's Secret sounds great.

    • broalexdotinfo profile image


      10 years ago from EU

      Wrinting for the search engines is the same as writing for people, as they are the ones typing keywords in the search box not the search engines looking for your articles. Interesting read, of what I know so far, those Mesolethamia )or whoever it`s spelled that nasty disease) stories are just rumours. I have never seen a single ad about mesothemia on any of the sites I`ve visited. Someone even made a test, registering a fake adsense account to click on his own ads and found out no Mesolethamia ads were showing up.

      Looking to read more from you.

    • magnoliazz profile image


      10 years ago from Wisconsin

      Thank you for writing a revealing and interesting hub. I gave you a thumbs up.

      I was very surprised to find several of my hubs on the first page of google. I honestly do not know how I did that. The only thing I know for sure is that I am not going to get rich from Google Ad sense anytime soon, even though some of my hubs are on the first page of Google. I would really like to meet those people who claim they have become millionaires through Google.

      There is one other problem I am having and that is I have to approve all my comments on all my hubs, and I do not have any of the comments set up to be approved by me to begin with. If anyone knows how to overcome this problem, please reply to this comment

    • Home 'n Biz Blend profile image

      Home 'n Biz Blend 

      10 years ago from Yarrawonga Park

      Thanks Hal,

      Okidoke - I get it. Just "do what you do do well, boys, do what you do do well..."

      Write what you love to write about. And the results'll take care of themselves.

    • LancasterPAGuide profile image


      10 years ago from Lancaster PA

      Wow, Thanks Hal,

      Thank you, Thank you, Thank you, I had been on Hub Pages for all but 2 days and had my Hub snubbed as being to overly promotional and went back to reedit my hub and still had been snubbed as to promotional but after reading your comments I believe I may understand what I need to do to insure a better score.

      I wanted to use hub pages to promote my new website but didn't realize that I had overly promoted the hub to such a degree because the site is meant to benefit everyone in my hometown since it's a portal with all local information, weather, watch tv etc.

      Just like in anything you get out what you put in and I need to do more homework. How many re-edits will hubpages give you before you are banned? I really want to provide quality while at the same time providing information so that people may find my site. Do you get banned? I am not sending people to a google adsense site, I have over 2,000 pages of good content.

      Thank you in advance.

      I am off to start using what you had taught and I'll keep you posted as to the progress, again thank you from a newbie:)


    • esocial profile image


      10 years ago from California

      Good math! Make a neat story problem for high school students today :)

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      TravelAMP: I have written a Hub in reply to your question.

      Please check it out. Oh, and I may want to warn you that you may not be overly pleased. You know me... I call 'em as I see 'em! But dude, come on... you don't ask a scam-buster like me for advice when you are a scammer! :)

      grumpyjacksa: Have you looked at the markets lately? We really are DOOMED! Chicken Little was right! Head for the hills, and make sure you have plenty of food, water and ammo! :)

      gypsy10: Keep on pluggin'... perseverance is always the key!

      profiler: I couldn't agree more. Thanks for the kudos!

      quicksand: All those spinners, rearrangers, etc. produce, as you stated, top-gibberish. They are worse scams than the Miracle Code that makes you rich overnight.

      oryzana: Glad to enlighten you! :)

      Karen LaVelle: You should never be concerned with your content. As long as it is factual and it represents your legitimate opinion, then it will eventually find its readership. With 6.4 billion people on Earth (and an inordinate number of them on the internet) you can be certain that someone somewhere shares your views!

      frankharber: Thanks! I appreciate it.

      tbd: It's funny how it seems that so many people out there actually believe that the internet has changed writing forever. That is completely wrong. The cream will always rise to the top, although it definitely does have a lot more pollutants to go through! :)

      Linda C Smith: Wait until I share my secret for scrumptious blueberry turnovers! :)

      Die'Dre': Keep on writin' and sharin'! There's nothing better on the net than people who honestly and selflessly provide their viewpoints!

      rkat: Hey, I like money as much as the next guy. I have bills too. Lots of them. I've played the game of being "rich boy publisher" with a house in the Hollywood Hills, chauffeur, etc. If I'd kept that up I'd be a "major player" today, but there's also a good chance that I'd have died of stress-related diseases years ago. I'd much rather be typing in my underwear watching the bald eagles soar outside my window, and that's exactly what I'm doing! :)

      Reusable Bags: Thanks! Let's face it... there is absolutely no difference between these "Secret Formulas" and any other confidence scam. Scamming is the second-oldest profession and once the completely unregulated Wild West Web came into existence, it was understandable that it would be fertile ground for every ripoff artist on earth!

    • Reusable Bags profile image

      Reusable Bags 

      10 years ago from MA

      I see those ads so often for the "Adsense Money Making Formula," the "Google Adsense Cheat Test," "The Scam to Make Money on Adsense that Google is Okay With," and more along these lines everywhere, it's insulting to our intelligence! It's great to see that you keep your integrity and write quality content for the sake of writing great READABLE stuff, not to get clicks. Nice work!

    • TravelAMP profile image


      10 years ago from Around the world

      @Hal Licino lol the URL had an error. Shouldn't be a fullstop at the end. I'll take a closer look at darkside's hub. Thanks.

    • rkat profile image


      10 years ago

      very interesting insight on hub earnings and philosophy. you are definitely a writer first, and the money is just a nice side effect.

    • Die'Dre' profile image


      10 years ago from The Great Pacific Northwest

      I found this a fun read. I enjoy writing and sharing. Money is not my motivation.

    • profile image

      Linda C Smith 

      10 years ago

      Loved your "secret!"

    • profile image


      10 years ago from Delhi, India

      Though I came to HubPages with a slight intention to make money (20-25%) to be precise, but after reading this hub, I think you're right, losing self-respect is worse than losing money. Even though you may be making less money, but my respect for you has risen, for the fact that you've provided some quality content (this hub really makes my mind ponder).

      That's all for now. Its my turn to see, how much quality can I maintain in my webspace.

      Thank you..

    • Karen LaVelle profile image

      Karen LaVelle 

      10 years ago from Texas

      This has been a wonderful read! I am not only new to hubpages, I am new at writing for the public as well. For 30 years or more, people have been telling me that I need to write. So, when I found the hubpages, I decided it was time to start. I truly did not know what to write about, but somewhere in the distant past, I remembered that someone told me to always write about what I know best. I never thought I was any good at telling stories, but I kept that one statement in mind as I wrote my hubs. You have reinforced the statement and my confidence just went up another notch.

      I could care less about the advertising, except that perhaps people will read my stories and find them interesting...I won't throw the check away if ever one comes my way, though. I don't understand how they all work, yet, nor about links, traffic generation or the lot. But I do understand that if what I write makes me happy then maybe it will be of interest to others as well. I think it falls into the "nonsense" catagory for the most part. But I actually wrote something and published it in a public place! Thanks for the advice and the explantion of the scoring system...yours makes a lot more sense to me.! =o)

    • oryzana profile image


      10 years ago from asia

      great hub. now i know how the score system works. [URL=http://tv-online-watch] :) [/url]

    • quicksand profile image


      10 years ago

      Of course! The best thing is to write on stuff you are aquainted with or have a profound interest in. You should also be able to discuss that very topic at length if required by the remarks that particular hub or article draws.

      I have even seen ads peddling software that they say is capable of re-arranging the phrases of an article in order to make it unrecognizable by even it's very author. I doubt that a computer program could do just that. Even if it is capable of doing so, the result would be top-gibberish. It would be deception at it's highest level.

    • profiler profile image


      10 years ago from Currently in this universe

      I feel the best thing is liking to write and liking the subjects about what you write.

      And that you certainly do Hal.

    • profile image


      10 years ago

      As a fairy new hubber I found this article very interesting and really enjoyed the information on the scoring. I have only written a few hubs. I only write on what I am interested in. I enjoy spending time on research. I do not think I will earn a great deal while I am doing it because I am not a great on for keywords but I will think more about that subject. I will carry on writing what I enjoy though and hopefully my score will go up and I might even get some comments on my articles and even some fans!!

    • grumpyjacksa profile image


      10 years ago from south africa

      the csc of the current NASDAQ index,.........

      We are doomed ! Or like Chicken Little said, "the sky is falling"........

      As if the maestro would REALLY tell us.........

      Never mind. you just keep'em coming and we'll keep on reading

      thanx !

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      No prob. Just send your 50% future royalty checks to: Hal, c/o HubPages... :)

    • profile image


      10 years ago

      Thank you very much for these ideasw

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      Content is King! It might take a while, but if you produce good stuff, people will eventually come around to appreciating it. Just look at van Gogh! I just hope that I don't have to cut off my ear and kill myself before my stuff gets hot! :)

    • profile image


      10 years ago

      Maybe instead of worrying about "hub scores" we should just worry about producing good content.

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      Jim Hickey: Although traditional values have gotten scrambled in this insane internet age, some of them still apply, and there is never going to be a substitute for perseverance. We can keep hope alive by expecting that the cream will eventually rise to the top and all the Black Hat SEOs, Scam Marketers and the rest of their demonic ilk will return to Hell from whence they came.

      mureksoy: YIKES! $2.54! I hope you don't plan to invest that in the stock market! Stay liquid, or better yet, go into gold as it's usually a great hedge in rough economic times! :) Heck, my current Hub count on AdSense income now equals about ONE DOLLAR PER HUB so who am I to talk? :)

      Caleb's Dad: I don't think you can Hub and keep Google bots OUT of your pages. There is a robots.txt file that will do that, but I don't know of any way that you can implement it in Hub as we writers don't have access to the directories. So I would guess that the answer would be no.

      TravelAMP: As I stated, Darkside has a great Hub on the REAL calculation of the HubScore. I think that one of the main reasons your Phuket Hub is getting a low score is that I just clicked on the link and it said that page does not exist! :)

      Lorne S. Marr: Thanks for the extremely kind comments. Much appreciated!

      WHoArtNow: Thank you for your compliments and I wish you the best of luck in your Hubbing! Yay HubPages! Boo AdSense! :)

    • WHoArtNow profile image


      10 years ago from Leicester, UK

      Its good to see there are still some writers in the world (a lot of whom seem to be on this fair site!) who still care for writing and not for their adsense account.

      A brilliant hub which will help me improve my status here on HubPages. Thank you

    • TravelAMP profile image


      10 years ago from Around the world

      Thanks for a good hub. Very simple and straight forward, write about what you know best. Just wondering about how hubscore works, most of my hubs seem to be ok. But a few has really low score like this Any idea?

    • Caleb's Dad profile image

      Caleb's Dad 

      10 years ago from Washington state

      Forive my naivette, but I'm new to the Hubpages world, and I have a question arising out of this hub and the subsequent comments: can we still post hubs without Goggle having any part of our writing, or is that a "requirement?" It would appear they aren't playing too fair, so I'm not sure I want to play with them at all. Thanks to any who can answer this!

    • mureksoy profile image


      10 years ago from Florida USA

      Hi Hal, Nice hub! I'm thinking that if I had asked them to read the Y in my last name as a consanant instead of a vowel maybe the hubscore Gods would have engulfed me in an internet embrace of warmth and love. At least I can now celebrate because I made my first $2.54 on the internet.

    • profile image

      Jim Hickey 

      10 years ago

      "So Hal's Secret may just be this piece of advice: Write well about what you fully understand: The success will come."

      ahhh but so true or at least I hope so ... very nice hub btw

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      Well said! Bravo!

    • level1diet profile image


      10 years ago from Albuquerque, NM

      I've been around the world a few times during my 9 years in the Navy, and I've been taken by quite a few of the common 'scam a sailor' tricks on the streets of Naples, Hong Kong and Manila. I've been robbed at knife point, pick-pocketted while walking through a door, driven down blind alleys and backstreets and robbed by cab drivers, pumped for cash by bar-girls and waiters, trapped on highways by men weating police uniforms in the full light of day who demanded 'mordidas', and on and on.

      But, I've never seen the like of the way big-G runs their ad program. Talk about a scam!

      1) they never tell you how much they are paying for any specific keyword term (Amazon and eBay and thousands of other systems plainly tell you what share of revenue you will get.)

      2) they never tell you what the percentage share of total revenue is that they are paying --  are you getting 1%, 5%, 10% or 50%?

      3) it appears that their payout is auto-adjusted in a sliding scale that pays out less if your traffic or total clicks is higher (I've had small sites with only a few hundred visitors/day make 75-cents or more per click, while my more 'successful' sites with many thousands of unique visitors/day earned only 8-cents per click, even while the subjects and keywords were roughly the same. I've seen this trend for years.)

      4) they forbid you to use competitive affiliate income sources, working like a monopoly -- if you use Amazon or eBay to any significant extent, they stop sending you much traffic, or lower the pagerank, or even ban your site

      5) the whole operation is truly unbelievable -- imagine going to work for a real world company that tells you to work full time and refuses to tell you how much they will pay you, that sells what you produce to others and won't tell you what your share will be, and that won't let you work for others or resell your own copywrited material to others so you can make a good living -- but that is the world big-G lives in

      It's time for governments around the world to force them to operate their business in an open and honest manner. Time for big-G to tell its partners, affiliates, or 'content providers' how much they are earning for specific sales of keywords, what percentage they are getting of specific keywords on their sites, and so on.

      It's time for limits on their restrictive trade practices which forbid other affiliate systems on pages within sites their income system is linked to. They should not be permitted to "act in restraint of trade," as the Sherman Anti-Trust Act describes such corporate illicit behavior.

      In short, it's time that big-G be treated like most other companies in the world who operate in an open and relatively free market.

      It's time that those of us who provide content for these guys be treated in a fair and open way... as real partners, not slaves!

      And, as long as we continue to let them practice their dark arts, they will go on building their empire -- largely at our expense.

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      Thanks anime_nanet and betherickson! Much appreciated! :)

    • betherickson profile image


      10 years ago from Minnesota

      Wow. I'm impressed. I love this hub. Full of great information. Thumbs up! :)

      Please drop by at my hubs when you get some time. Cheers!

    • anime_nanet profile image


      10 years ago from Portugal

      You said it all Hal!

      A big thumbs up!

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      wannabwestern, please check my other Hubs to see what I think of employers who pay pennies for web content. Needless to say, my stand is that they should be run out of the business. Preferably on a rail.

      desert blondie, I have an extra added advantage since I'm a Gemini, thus my astrological factor gets multiplied by two! :)

      Hypnotherapist-uk, yes, I specialize in being a success while being clueless. :)

      jahnarisha, thanks. Make sure to apply that HubFormula exactly now! Any small calculation mistake and it will be skewed! :)

      Shirley Anderson, thanks for the kind comments. It goes back to the old saying of you can lead a horse to water but you can't make him think. Most people (VMax and Lapping enthusiasts aside) are not stupid and they are not going to waste their valuable time reading junk that promotes junk. I hit the mute button on my TV remote control as soon as the commercials come on. Why would I willingly read endless copy which is trying to get me to buy some useless trinket or another, especially since the vast majority of stuff being hawked on the net is trash?

    • Shirley Anderson profile image

      Shirley Anderson 

      10 years ago from Ontario, Canada

      I'm so happy to see that you've put it here in print!  The part about writing for the reader, I mean.  Personally, I think it's precisely that sentiment that marks a writer, and makes him distinguishable from the marketers. 

      I don't have anything against marketers mind you, I write for some of them.  They seem to like my work, I get a lot of repeat business and I think it's because my goal is always to try and write an article that I would want to read and could understand.  I've only ever been asked for one topic that I turned down, so I'm lucky that way, too.

      One of the things that I love about HP is the freedom to write whatever I want. That is sweet, as you mentioned. I think that there are more than a few writers here for precisely that reason. HP puts the fun back into writing.

      Hal, your hubs are always an excellent read!  Congratulations on a high calculation of the HP formula.

    • jahnarisha profile image


      10 years ago

      Very informative information. Thanks for taking the time to spell it out :)

    • Hypnotherapist-uk profile image


      10 years ago from London, England

      Thanks for making that clearer. It's kinda nice to know you can succeed accidentally.

    • desert blondie profile image

      desert blondie 

      10 years ago from Palm trees, swimming pools, lots of sand, lots of sunscreen

      Hallelujah! Now that I know how the scores are determined, I can finally sleep at night! Whew! And I was beginning to think my astrological sign had NOTHING to do with my score! Thanks for putting this out there for all hubbers to know!

    • wannabwestern profile image

      Carolyn Augustine 

      10 years ago from Iowa

      Hal, thank you for the reality check. I don't believe quality over quality wins, since clearly there are folks who hire out bloggers at $2-3 an hour to write online articles for their adsense click-throughs, but I enjoy the HP community and it certainly is a sanity saver for me as a stay at home mom. Participating in HP has increased my technology quotient, too. Cheers!

    • Hal Licino profile imageAUTHOR

      Hal Licino 

      10 years ago from Toronto

      Wow! I'm overwhelmed by all the compliments. Thank you all. Much appreciated!!!


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