How To Get Free Content For Your Blog
Finding Fresh Content For Your Blog For Free
There comes a point in every bloggers life when you realize that writing post after post on the same topic is becoming challenging, frustrating or downright impossible. You’re out of ideas, dealing with blogger’s block, uninspired, unmotivated and just plain tired. Your blog is boring you silly. You have a bad case of blogger’s burn-out, and you’re starting to wonder how you can get free content for your blog without having to write it yourself.
Maybe you even had an optimistic moment when you set up a newsletter subscription on your blog, so now you need not only posts for your blog, but also articles for your newsletter or ezine, and maybe content for some reports or free ebooks to send your list to keep them interested. Before you quit the blogging life forever, consider a few ideas that will help you populate your blog with fresh content without writing it all yourself.
Use PLR Content
PLR stands for Private Label Rights. PLR is content you buy (or sometimes obtain for free) to use on your blog or website or in your newsletter. The content isn't exclusive, but it's yours to use as you see fit. You can publish it as is, or re-write it to put your own personality in there. You can also compile it into reports or ebooks to sell or give away.
There are a few restrictions. You can't use PLR here on Hubpages, in article directories or on any site that doesn't allow duplicate content. You also can't use it to create a Kindle book to sell on Amazon (although you can sell PLR products direct from your own website IF you have resale rights). If you'd like to find out more about the pros and cons of PLR,and how to use it, grab this free report.
Reprinting Articles From Article Directories
You can’t edit these articles in any way so they are technically duplicate content, but they are a great way to keep providing your readers with high-quality relevant content. If you want you can ‘top and tail’ them with a great introduction and a conclusion that sums up the article and perhaps links to further relevant information, as long as you don’t change the body of the article
You must also include the author's resource box (or bio) at the end of the post, including the links that the author has included (usually to his/her website or a product he/she provides). Don’t be concerned about posting something that’s not written by you. Simply introduce it as a guest post or announce that you are ‘hosting’ the writer of this piece on your blog today. If you pick quality content by excellent writers it can actually improve your blog’s reputation as it looks like you’re forging partnerships with other professional writers.
There are a couple of drawbacks to this type of article.
- They are duplicate content. You're sharing the exact same articles as everyone else that uses that directory. This doesn’t matter at all if you're using the article in your newsletter or ezine, as these will be sent by email and in effect published offline. Duplicate content is an issue with search engines, and you can’t expect duplicate content to rank well with them, but that won’t affect your readers’ enjoyment of the material.
- Finding quality content can take a little time. Article directory content can be of variable quality. The more reputable directories, such as EzineArticles.com, have a stricter level of quality control. Look for their Expert Authors as well. These contributors produce higher quality content.
Use Free Reprint Articles With Your Affiliate Links
This is similar to the general reprint article directories mentioned above but with an important extra bonus for you. Sometimes ebook authors and other marketers with affiliate programs offer articles that you can ‘rebrand’.
You still reprint a non-exclusive article so they have the same minor drawbacks mentioned above, but you can replace the link in the resource box with your own affiliate link for that program.
Find articles you can rebrand in that way here: http://freeaffiliatearticles.com/wp/
This means you get free articles and the chance of a commission if your readers link on the links in the resource box.
Boosting Your Blog Content For Free
Check Out The Media Rooms on Author Websites
Authors of books and ebooks often set up a media room or press kit on their website that can translate into free content for your blog. It will basically be a page on their site where editors, webmasters and bloggers can download press releases, pre-written guest posts and other content that can be re-printed on their own blogs, websites or in their newsletter.
Always respect the author and use the material exactly as specified. Mostly you will need to leave it exactly as it is, complete with an author bio with links to the author’s book sales page, website and social media profiles. Non-exclusive guest posts, like reprints from the article directories, are duplicate content with all the same drawbacks, but again, this doesn’t detract from the usefulness of the content, and if, for example the author has posted an author interview or Q&A, it will appear as if you are ‘hosting’ that author on your blog and maybe interviewing him or her yourself.
Press releases are a little different as they are meant to convey information but can and should be edited for content and to make them fit in with the style of your blog. So you may be able to retain the information but edit them enough to remove duplicate content issues while still needing minimal work from you.
You can see an example of what I mean at my own author site here. I currently have a few non-exclusive guest posts and a "Q&A with the Author" you can reprint on your blog or in your newsletter for free.
There are a couple of advantages to this strategy:
Most authors will also help you publicize your blog post if you use their content. Find the author’s Twitter handle (displayed prominently on most author sites) and then @mention them when you tweet it. Most authors will retweet your post and share it to their other social media sites. I certainly will.
If you’re an Amazon associate you can put an Amazon ‘text and picture’ link for the author’s book in the post or in your sidebar. It’s simple to build one in your Amazon associates account. If anyone clicks on that ad, you’ll earn a commission of any sales made on Amazon.
Will You Be Using These Strateties?
Which of these are you most likely to use to get free content for your blog?
If you're a blogger who likes freebies, you may like my Kindle book, Free Tools For Writers, Bloggers and Solopreneurs.