ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Three Ways To Make Sure Your Blog Posts Hit Home

Updated on February 28, 2013

More Targeted Traffic, All You Have To Do Is Be More Interesting.


Today I'm going to share with you three secrets (/things that should be really obvious but clearly aren't) to making sure your blog is more interesting, gets more followers, and ranks higher in Google.

As one of the moderators for an online writing challenge, I spend time every week visiting the blogs of writers. Some of them are great, amazing, full of interesting information and funny anecdotes. Some of them. Unfortunately, there are a lot of them that I only read because it is my job to read, and that is a very sad thing.

What makes a for a boring blog?

First is the content. Often, there is none. Oh, there are words, lots of words, but no actual substance. Why would I want to hear that you spent your day happy, then sad, then thinking about cake?

No one will keep coming back to your blog unless you are giving them something. With every post ask yourself: what will the reader take away from this. Usually it is information, but it could also be a good laugh. If you are entertaining, this is fine. But if you are not, make sure you give your audience something else.

Second is the writing. There is so much information on the Internet now that you can't just present facts. It needs to be well written. And if you are not presenting facts, it needs to be excellent writing. There are some blogs that talk about the most mundane things, but the reader is entertained and so will keep coming back. Spending time learning how to write with more clarity and confidence will always pay off in the long run.

Why your blog needs focus:

The final major failing of a lot of blogs is a lack of focus. If I find a blog that has a fantastic article about running but next time I come back it has an article about sewing, and then the time after that it is about the veggie patch they have just planted, I'm not going to keep coming back when I want more information on running.

Unless you are a brilliant writer, or famous, you should have only one theme per blog. If you want to talk about your love of cats as well as your weight-loss transformation, just start two different blogs. People who like one can follow the link through to the other, but you aren't turning away potential followers because they don't know if they want to read all of your posts.

The other major reason that you should have only one theme per blog is the search engines. The more your blog is focused on one area and establishes itself as an expert, the more keyword rich it will be and the better it will rank in Google. When you think about it, it is pretty obvious; two blogs both with 100 posts, but one has 40 on writing, 30 on fishing, 20 on what they cooked that night and 10 on whatever crossed their mind as they were writing while the other has 100 posts covering all aspects of writing. Which one is going to have more keywords related to the topic of writing? From Google's perspective, which is the more informative and better choice to rank higher for writing? The first blog might also have keywords in fishing, cooking, random things, but it is not going to get onto the first page for any of these because they are too diluted.

Having a focused blog also makes finding topics for posts much easier. Some quick keyword research will bring up a list of topics. Whatever people are searching for related to your area is what is important to cover and what you should be writing about. With self-focused blogs (blogs about you and what you did that day), it is much harder to identify interesting and informative topics to post about.

Finally, a focused blog results in greater advertising revenue. A focus blog ranks higher for a select set of keywords, and therefore brings in much more targeted readers who are interested in your area. This has two great results: 1 the readers are more likely to come back and be followers, and 2 if you are using anything like Adsense, it is easier to place ads and they are going to be much more effective. What type of ad can you place on a blog about life, the universe and everything? How many of the readers are going to be interested in that particular product? However, if your blog is focused purely on fly fishing and advertises fishing rods, you will have a much greater click through rate.

Therefore, if you want to be less boring and get more targeted traffic stick to the following two rules:

1. Find a niche area.

2. Write useful content targeted towards your audience, not yourself.

3. Always be looking to improve your writing skill.


    0 of 8192 characters used
    Post Comment

    • shin_rocka04 profile image


      5 years ago from Maryland

      Quality and consistency is definitely key. It's the staying power that absolutely matters the most.

    • techhound profile image


      5 years ago

      Consistent content is important too. It pays to frequently update your blog. Google rates relevant, consistent blogs higher than those that are not.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)