Three Ways To Make Sure Your Blog Posts Hit Home
More Targeted Traffic, All You Have To Do Is Be More Interesting.
Today I'm going to share with you three secrets (/things that should be really obvious but clearly aren't) to making sure your blog is more interesting, gets more followers, and ranks higher in Google.
As one of the moderators for an online writing challenge, I spend time every week visiting the blogs of writers. Some of them are great, amazing, full of interesting information and funny anecdotes. Some of them. Unfortunately, there are a lot of them that I only read because it is my job to read, and that is a very sad thing.
What makes a for a boring blog?
First is the content. Often, there is none. Oh, there are words, lots of words, but no actual substance. Why would I want to hear that you spent your day happy, then sad, then thinking about cake?
No one will keep coming back to your blog unless you are giving them something. With every post ask yourself: what will the reader take away from this. Usually it is information, but it could also be a good laugh. If you are entertaining, this is fine. But if you are not, make sure you give your audience something else.
Second is the writing. There is so much information on the Internet now that you can't just present facts. It needs to be well written. And if you are not presenting facts, it needs to be excellent writing. There are some blogs that talk about the most mundane things, but the reader is entertained and so will keep coming back. Spending time learning how to write with more clarity and confidence will always pay off in the long run.
Why your blog needs focus:
The final major failing of a lot of blogs is a lack of focus. If I find a blog that has a fantastic article about running but next time I come back it has an article about sewing, and then the time after that it is about the veggie patch they have just planted, I'm not going to keep coming back when I want more information on running.
Unless you are a brilliant writer, or famous, you should have only one theme per blog. If you want to talk about your love of cats as well as your weight-loss transformation, just start two different blogs. People who like one can follow the link through to the other, but you aren't turning away potential followers because they don't know if they want to read all of your posts.
The other major reason that you should have only one theme per blog is the search engines. The more your blog is focused on one area and establishes itself as an expert, the more keyword rich it will be and the better it will rank in Google. When you think about it, it is pretty obvious; two blogs both with 100 posts, but one has 40 on writing, 30 on fishing, 20 on what they cooked that night and 10 on whatever crossed their mind as they were writing while the other has 100 posts covering all aspects of writing. Which one is going to have more keywords related to the topic of writing? From Google's perspective, which is the more informative and better choice to rank higher for writing? The first blog might also have keywords in fishing, cooking, random things, but it is not going to get onto the first page for any of these because they are too diluted.
Having a focused blog also makes finding topics for posts much easier. Some quick keyword research will bring up a list of topics. Whatever people are searching for related to your area is what is important to cover and what you should be writing about. With self-focused blogs (blogs about you and what you did that day), it is much harder to identify interesting and informative topics to post about.
Finally, a focused blog results in greater advertising revenue. A focus blog ranks higher for a select set of keywords, and therefore brings in much more targeted readers who are interested in your area. This has two great results: 1 the readers are more likely to come back and be followers, and 2 if you are using anything like Adsense, it is easier to place ads and they are going to be much more effective. What type of ad can you place on a blog about life, the universe and everything? How many of the readers are going to be interested in that particular product? However, if your blog is focused purely on fly fishing and advertises fishing rods, you will have a much greater click through rate.
Therefore, if you want to be less boring and get more targeted traffic stick to the following two rules:
1. Find a niche area.
2. Write useful content targeted towards your audience, not yourself.
3. Always be looking to improve your writing skill.