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How To SEO: Strategic Internet Marketing; Google; Content Is King For Longevity!

Updated on March 22, 2013

Strategic Internet Marketing As Approved By Google!

This is an article on how to seo naturally. Why would you want to simply be natural? Well, If you want to rise in the pagerank's of Google, natural back links that has evolved from good content claims lots of Google love. If you want Google to love you, then strategic Internet marketing is easy! Spread the love with Internet friends, relatives and loved ones and make sure your content is king! Whetted your appitite? Take a read to find out how you can improve your back linking technique and climb the Google heights of lovedom!

Is This The Meaning Of Google Love?

Courtesy of BrentDPayne - Flickr - Jeremiah Andrick Pictured with Google's Matt Cutts
Courtesy of BrentDPayne - Flickr - Jeremiah Andrick Pictured with Google's Matt Cutts

Page Rank Vs SERP - Search Engine Results Position

Just to be clear..."PageRank" doesn't mean what position a link is given in search engine results. So if you Google the phrase "dog grooming", the order of the results returned is called "SERP" - Search Engine Results Position - not "PageRank". But a page with PR1 can be listed higher in Google results page (SERP) than a PR8 page if it matches other criteria in a manner that Google deems "better".

If you want to add a plug in for firefox that displays the pagerank as you surf the web, please go to the end of this article for a link to enable you to download. Hope this helps clarify things!

Successful SEO and PageRank by Google

Why do you think article sites like Hubpages put so much emphasis on good quality content? This is because it is good for Hubpages credibility and good for you. They have a reputation to keep with the God of search engines... Google.

Google shower lots of love on websites that encourage good, active internet behaviour by rewarding quality sites with high page ranks. This is successful SEO, or search engine optimization.

Lots have been written about this and it is worth knowing that if you are writing on high PR site you are already most of the way there to having a publishing boost for your articles. This helps your article come top in Google’s page ranks.

So, what is a PR? This is a shortened term for ‘PageRank’ and is a trademark of Google. It is formulated from a complex set of algorithms that are changed daily by Google. If you want to read more on this, please click on the highlighted link.

Essentially, this is a mathematical formula that calculates every piece of information loaded onto the internet and visited by the Google bots. These pieces of information are then sorted and appropriately placed, according to the content and keywords contained within it.

Courtesy of Marco Bellucci From Flickr
Courtesy of Marco Bellucci From Flickr

Did You Know?

According to Matt Cutts, Google's spokesman, Google are concerned about webmasters who try to game the system, and thereby reduce the quality and relevancy of Google search results.

Google are actively encouraging, through their algorithms, natural backlinking behaviour. It is hoped that quality content rises to the top of the ranks as opposed to artificially generated backlinks with poor content, created by clever SEO methods.

Google advocates backlinks based on ‘thumbs up’ from sites that value a given piece of information. The focus for Google is the idea that Content Is King’

Google Likes Information that Refers to the Title in the Bulk of The Text

All pieces of information, like articles or blogs, contain keywords. Every word that is written is potentially a keyword but it is those that are written in titles and URL’s (the coding on the address bar) that are considered more valuable. They are the guiding pieces of gold that the Google bots like to see throughout a piece of information. This tells the Google system that the title is appropriate to the content.

Matt Cutts said, himself, ‘Why would you not have the title in the content of your article? ... You would be amazed at how many people don't actually do this and it is really quite simple.' It helps with for the Google bot crawl and ultimately contributes to page rank. Ultimately, this is exactly what the Google bots have been instructed to look out for in assessing your articles.

  • Ensure that you remind your readers by referring to the title in the bulk of your text.

It is also good practice to do this, not only in terms of how to seo and a firm basis for strategic internet marketing, but for any publication. However, Google needs to see that your content matches the intention of your article. Content is king in the eyes of Google and this, I believe, is one part of the measure that gives you a piece of Google love in terms of pagerank.

Matt Cutts From Google Talks About Better Visibility

R.I.P. The Grave Yard Of Google

Courtesy of Flickr's miss_rogue
Courtesy of Flickr's miss_rogue

Example: Condemned To Death by Google - Mesothelioma Article

My mesothelioma article has been condemned to death by Google. It is an example of immense keyword stuffing that generated lots of interest when first published. This is hardly surprising because it was ranked number 1 paying keyword and number 1 on page 1 of Google for a period of about ten days. It was then dropped into Google's graveyard, probably because of keyword stuffing. Take a look at it yourself! It was a deliberate experimental article on my road to learning and I do not anticipate a resurrection of this white elephant. It doesn't even have a SERP - Search Engine Results Position!

Keyword Stuffing - A Short Term Strategic Internet Marketing Technique Followed By Long Term Loses.

Be natural, don’t keyword stuff if you want longevity. What do I mean by keyword stuffing? Well, this is where you over use your titled and URL keywords. It isn't natural to keep repeating the same words over and over again, is it?

Don't get me wrong, there are benefits to keyword stuffing, albeit temporary. This could be a good strategic Internet marketing technique if you are looking for short term gains.

It is possibly a great way to generate traffic if, let us say, you were to write about a bit of hot gossip from the news that was fresh off of the press. Why? Because when you first publish an article, Google ranks it high. This is because it is fresh and the algorithm has yet to find a permanent place to index it. As it is fresh, your article is being trialed and tested.

  • Keyword stuffing can be a good strategic Internet marketing technique for the short term.

However, Google will eventually figure your behaviour out. There isn't much love given to keyword stuffing and you will find your article disappear into the 'ring cos-me-not' void. The dustbin that, instead of your content being considered king... your content is considered cr@p. See my example 'mesothelioma'.

Be Natural NOT Au Naturel!

Courtesy of MuddyClay of Flickr
Courtesy of MuddyClay of Flickr

Blogs Behaving Badly

What do you think may happen to you if you behave badly? Blogs behaving badly could lead to a theory that I hold. You might want to check it out, but please come back!

When Content Is King, Google will Love You Forever - Be Natural

So if you want to write an article with longevity, be natural. Google will love you forever. With good evolving natural links from sources that like your content and are willing to link your article with theirs, your page rank will be demonstrate rainbows of love. When content is king, the light shines through and other websites embrace you. This is the behaviour Google wants to create in you so as your article is appropriately placed for easy user access.

Want an example of natural links?

I produced an article on the Charity Strummerville. Strummerville liked my article so much they linked and featured it on their website - Click Strummerville - Press. To Google, this is a ‘thumbs up’ to great content. My reward is Google love in the form of page ranking - it has settled at around pages 1, 2 and 3, depending on the keywords searched. It is this type of internet behaviour that Google want to actively encourage.

  • Strategic Internet marketing requires natural linking formulated from the ideas that content is king. Artificial backlinking or spamming is not the best way to learn how to seo.

Content Is King - Get Backlinks Naturally!

Google Love

Courtesy of quinn.anya - Flickr
Courtesy of quinn.anya - Flickr

Don't Spam, Share The Love with Good Content

That is not to say that you mustn't share your articles with your friends, families and anyone else interested. It is only right to share the love on twitter, facebook and other social networking sites. Redgage and She told me are also good because they incorporate a social networking aspect to them. You can join these by clicking on the highlighted links.

However, spamming and creating artificial forms is not good practice and is definitely frowned upon by Google. These techniques are not content rich and are bullish in their methods.  These methods include artificially creating RSS feeds with low quality content, automated generated back linking software and one-off comment spamming.

These strategic Internet marketing techniques worked in the past, but I believe are now being identified in the algorithms of Google when performed en mass.  These deterrents have been evolving since the end of last year and there is more to come from Google as a way to combat bad Internet behaviour.

Google, SEO... Are You Socially Active? Social Networking For Natural Back Linking.

In working out the correct methods in how to seo appropriately, Google promotes the idea that content is king. Reputable websites like Hubpages follow and advocates this as good practice. This means that your articles need to be rich with lots of media, quality writing, pictures, news and naturally appropriate relevant links. Strategic Internet marketing evolves and changes. Google wants you to be socially active and share what you have to say with the rest of the world. They have a responsibility to user of the Internet. Keeping users happy when the content they search for is appropriate to what they are seeking, benefits Google. It shows integrity, thereby, providing sustainability to their Godly status. Internet search engines are, like all businesses, competitive. They want to keep their stake-holding. What strategic Internet marketing technique will you adopt for your success? Artificial back linking or word of mouth?

© This work is covered under Creative Commons License


As promised, here is the Firefox Plugin Link:

A special thanks for Edweirdo's suggestions which I have updated in this article.


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    • shazwellyn profile imageAUTHOR


      5 years ago from Great Britain

      Absolutely agree with you iwebcontent.

    • profile image

      Financial Advice 

      7 years ago

      Nice hub you have here. I love reading it and I’m looking forward to another hub you will post.

    • profile image

      Back Pain Treatment 

      7 years ago

      Thanks for getting us on the right track! I'm learning just by studying this hub set up!

    • profile image

      Charlie Absolom 

      8 years ago

      Really really thanks for inform about the internet marketing and this through save my business. So now i am always use the strategic internet marketing...

    • profile image

      malika john 

      8 years ago

      Nice article,Thanks for searing this valuable strategic internet marketing information information.

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      MM - great to see you! If anyone is to say that they have learned it all would be deluded. I am still learning too :) The 60dc for me was a last ditch attempt to get my head around a very difficult topic. I saw it as an adventure and I didn't know what would come out of it.

      It was an interesting experience - especially anaylising group dynamics - and it suddenly dawned on me... content is king and spamming has its effects to online reputation. This was a hard lesson to learn but learning it shook me into reality. It seems you can't buck the system!

      Thanks for visiting and I hope we can maintain a good contact - feel free to contact me whenever you want for whatever reason... it is good to bounce off ideas with others and I know that you are an honourable person with good intentions, MM :)

    • MM Del Rosario profile image

      MM Del Rosario 

      8 years ago from NSW, Australia

      Hi Shaz..

      Thank you for this very informative hub and the Love Link. I am one of those who are still learning..... All the best !!!

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      eslir - happy to oblige. Take a bit from everyone and you will develop your own methods that suits you. Wishing you well and hope you pop by again soon :)

    • esllr profile image


      8 years ago from Charlotte

      Thanks for getting us on the right track! I'm learning just by studying this hub set up!

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      MakeMoneyGoal - Many SEO gurus tend to think that the alog hasnt had an effect on SERPS with social networkers.

      PR seems to be calculated on a 'thumbs up' strategy. Good content gets rewarded with good PR. It seems to demonstrate good content that attracts good traffic within the white hat methods of SEO - this is formulated on the genuinity of the website concerned. Google doesnt like black hat - spamming, porn and illegal downloading. I think that Google is attempting to shape the internet by advocating 'unconditional love'.

      I hope this makes sense... unconditional love is about people providing good content without thought or reward for themselves. This is why hubpages adopts this this type of strategy and gets lots of google love because HP wont tolerate black hat methods.

      'What social networks do you think are going to survive googles algo?'

      Facebook will continue to grow - they have a thumbs up by the people of the world. Myspace, Twitter etc for the same reasons.

      You said 'but they are transient and count little towards overall PR (is my guess)' - I would disagree, and so do many SEO gurus. The thumbs up vote is always a good indication to Google that a site is good - people linking to it is viral and good for all those who use it. If there is good content and the people like it, this does count to overall PR. I could be wrong, but this is what i believe. Content is King and will remain so.

      'a LOT of folks are spending a LOT of time promoting links there'. - Viral content. People need to promote on social networking sites to get the work out there. Traffic is traffic and Google sees social networking sites as the way forward. It is about community and sharing...

      Why do you think that Hubpages encourages people to 'share' articles via the link button? Movement (traffic) is good for article writers and HP. The more movement the more the Google bots can see activity, thereby rating that site highly.

      This is my stancce on it, but, as you are aware the alorg is a secret recipe and all we can do is speculate ultimately.

      I hope this helps :)

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      Hi Makemoneygoal! Google tells us that social networking sites have littel to do with SERPS (Search Engine Results Position)with back linking. However, in reality it doesnt seem to have an affect and it seems that backlinks are counting towards it. There is a lot of debate about this ultimately we will have to wait and see.

      Thanks for visiting!

    • MakeMoneyGoal profile image

      James Flynn 

      8 years ago from Edinburgh

      Great hub Shaz. What social networks do you think are going to survive googles algo? At the moment a lot of links from Facebook, etc pop up but they are transient and count little towards overall PR (is my guess) and yet a LOT of folks are spending a LOT of time promoting links there. What are your thoughts?

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      Emman... yes this is the way forward if you want to go white hat. Thanks for reading :)

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      Thanks for visiting harrist - glad you liked it :)

    • harrist profile image


      8 years ago from on the Net

      Nice hub shaz :-)

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      Equealla... Great to see you! It is easy.. just keep up with the good quality writing and you wont go far wrong *wink*. The rest will come when you are ready :)

    • equealla profile image


      8 years ago from Pretoria, South Africa

      Shaz , very interesting, but I'm still Alice in Wonderland. A lot does not make sense to me, but I am trying to put everything in perspective. Will catch up, I suppose. Meantime I enjoy all the company here on Hubpages. Luckily that is not too

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      Billy, I have always found that your content is always very good. You are halfway there by being here on HP - so just keep up the hard work and carry on with great content! Thanks for reading :)

    • billyaustindillon profile image


      8 years ago

      Shaz as always you keep us well informed on the SEO, back links and all that internet jazz - I like to try and develop good content and I like that is the way to go :)

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      Im glad you found it useful. Im Shaz, by the way! hehehe

    • ultimatepotential profile image


      8 years ago from India

      I really loved this article. I so agree with all your points, Matt. Looking forward to following your strategies.

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      Hi Shari! Glad you liked it! As long as it can be understood, then my job is done! Great to see you and thank you for sharing the loooove!


    • wavegirl22 profile image


      8 years ago from New York, NY

      Shaz- Content may be King, but you are definitely Queen. As always your information is well researched and presented so that we all can understand it. . thanks for sharing.... as usual YOU ROCK! Rated up, useful and awesome!!!!!

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      Thank you Rich... you will be amazed at how many people don't write like this. Writing is an art which we always improve on. Thanks for reading:)

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      No problem Hypnodude. Great to see you pop by :)

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      Viking... I am happy to assist. If you want help, please feel free to contact me - if I dont know, I can lead you to someone who does.

      Thank you:)

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      Risingme... Glad to be of service. It is good to provide quality content that can be recycled. Thanks :)

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      Sparhawke...CONTENT is king - this isnt just about the article. It is about the whole package. Content is news that is updated frequently. Content is about services offered that is related to the article. Content is about introducing the user to more... it is about giving users an informed choice... it is about offering the user other options and other links. If your article is good, they will come back! If they have clicked on a service that is a good thing for the writer (e.g. adwords ad).

      I am a great advocate in providing readers with alternative views. This is an example of opening the reader up to new experiences, not just formulated on my opinion. There are always many facets to a story.

      For example... I produced a hub about the new British Primeminister... at the end of the article, I inserted a link to a different view - a counter opinion. This is about sharing the love, unconditionally, for the benefit of the reader and not totally for me. It is this that Google likes to see - variety and interesting diverse articles. Why do you think that Hubpages offers such diversity? It is for the reader and, in the long run, sharing the love comes back in the form of good serps.

      Hoping that makes sense... DIVERSE content is king!

    • Rich Cederberg profile image

      Rich Cederberg 

      8 years ago from Albuquerque, New Mexico

      Thanks for the interesting read. I think it's funny that if you write like you should-with a good relevant title, a good topic sentence, stay on topic and keep your writing focused, then summarize at the end, you'll get good results. It seems to make sense is you were paying attention in laguage arts in high school.

    • hypnodude profile image


      8 years ago from Italy

      Thanks shaz. :)

    • viking305 profile image

      L M Reid 

      8 years ago from Ireland

      Thanks for this valuable information about Google and how they work. Will take it on board and learn from it

    • raisingme profile image


      8 years ago from Fraser Valley, British Columbia

      Thank you for contributing so beautifully to my learning experience! Have to bookmark this one for sure. Loved it!

    • Sparhawke profile image


      8 years ago from Manchester

      This is an excellent hub, and as such I have nothing more to comment lol

      Except this:

      Hubpages claim that quality is king, but what if shoving news, links, polls, videos, code, pictures and everything else that isn't bolted down into your hubs isn't appropriate?

      The way it is written makes it seem that if you don't break up a certain amount of text with something there just to distract from your people reading your main message you will be penalised :p

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      Thanks Hypnodude... I have noticed that you have been growing in leaps and bounds too! Well done, my feathered friend! :)

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      Hi Mike... it is always lovely to see you! I have made lots of mistakes on my journey to this point. Stumbling through, however, has made me a better person for it. I have learned the hard way but this path does has its advantages! I have a richer knowledge base for it. However, I do not claim to be a Guru, just an average joe with an enquiring mind and a thirst for experiment.

      Thanks Mike :)

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      Thank you Amber. I am trying to publish what I have learned over the period of being here at Hubpages and use my experience to demonstrate this. I am glad you understood what I have said here. Thank you:)

    • hypnodude profile image


      8 years ago from Italy

      Great article shaz, spreading the knowledge beside spreading the looooooove! :) Rated up and beautiful. :)

    • Mike Lickteig profile image

      Mike Lickteig 

      8 years ago from Lawrence KS USA

      Hi, Shaz. Your article is a great affirmation for my own preferences, and it is nice to see. I am willing to work on backlinks, etc., but I am more interested in writing and prefer to spend most of my time in this way. I would hope that in the end, Google would prefer something well written to something with a few dozen backlinks, most of which were created by the author in a twelve hour period. I will continue to backlink, of course, but I don't enjoy it when it becomes the primary focus of what I'm doing.

      Thanks for your insight and your wisdom--both are valued and appreciated.


    • Amber Allen profile image

      Amber Allen 

      8 years ago

      We all want long term Google love for our hubs. Thanks for spreading the LOOOOVE!



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