How To Start Your Own Digital Photography Business
Make Your Dream A Reality And Start Your Own Digital Photography Business
If you love photography, and the idea of opening your own business sounds exciting, now is your time to to make that dream a reality and start your own digital photography business and turn your passion into a part time or full time job. It is now easier than ever to turn your dream into reality and create a worthwhile business out of an engrossing hobby.
Making a good income from starting a photography business may seem daunting initially, however, it is very easy and quick to setup a digital photography business with a little bit of planning and some basic equipment.
Ways To Make Money As A Photographer
Once you have decided to start a digital photography business, you need to decide whether you are going to exclusively shoot photos on assignment or as stock photography, or like many photographers, combine the two.
There are basically two ways for a photographer to make money. The first one is assignment photography in which a client commissions a photographer to take a set of photos of a particular subject related to fashion, portraits, underwater, weddings, sports events, product photography and others. The other option is selling your photos as stock photography which is photography shot in advance of being sold. These photos are used in many ways, some of which are newspapers, brochures, websites, magazines, articles, and calendars. This is a much cheaper option for companies to purchase single photos rather than commissioning a photographer.
There are some basic steps that you need to follow to start a digital photography business beginning with creating a business plan.
Create A Business Plan
The most important step to starting a digital photography business is to create a business plan. Writing a business plan will identify your goals and help map out the strategies that are needed to attain these goals. A business plan will help you identify your expenses and potential revenue, establish a work schedule, create a reasonable fee and pricing plan which takes your expenses and time into account, create a marketing plan to attract customers. A business plan is a useful guide that allows you to evaluate how well your digital photography business is performing and to constantly make small changes to keep improving upon your business.
Legalities Of A Digital Photography Business
The legal requirements for starting a digital photography business varies in different countries, states, cities, and municipalities. Check with your local city office or chamber of commerce for the requirements in your area. You may be required to obtain a business license, purchase insurance, and establish legal sole propietorship. I also recommend that you open a bank account that is kept separate from your personal bank accounts. This makes it much easier at tax time for both you and the government. I am not going to go into details of all the legalities of starting your business as there is a wealth of information available on the internet and within your own city offices.
Establish An Online Portfolio
In the age of computers, technology and internet, it is very important that businesses have their own websites and establish an online presence.
Once you have a live website, you can start building your online presence and portfolio. A website is an opportunity for you to display your work to potential clients. You can also upload your commissioned photos which give your clients the opportunity to review and choose which pictures to purchase at their own leisure. It is also very simple to set up a payment processor on your website, such as PayPal, which handles credit cards, debit cards, and electronic cheques.
Photo Editing Software
Setting Up Your Camera Equipment And Photo Software
With modern technology, all you need is a SLR digital camera, a computer or laptop, and photo editing software. The standard and most widely used photo editing software is Adobe Photoshop, but basically any photo editing software will do.
Make your photos look extraordinary, and share them in unique print creations and web experiences.
Create incredible home movies with professional-quality effects and sound, and share them on disc, the web, and virtually anywhere else.
Manage and protect all your photos and video clips from one convenient place. Enjoy automatic online backup with 2GB of free storage, and access your photos and videos anywhere you are.
Establish Photo Printing Arrangements
Select a reliable photo lab, if
you will not be developing your photos yourself. Most photo labs offer very inexpensive services in comparison to the cost of a printer, photo paper, and ink. Choose the option that is best for your needs. Also, pick up a bulk spindle of CD's to store your clients photos on as many clients like to purchase CD's of all the commissioned photos at a sitting for them to print themselves at their convenience.
Live Your Passion And Make Money
Once you have everything in place to start your digital photography business, it is time to find clients using the marketing strategies you outlined in your business plan, have tons of fun and make some money.