How do people find websites on the internet
Search engine optimization
Adele - Hello
There are two components of SEOs, these are: On-site component and off-site component. On-site; it ensures your website is full of keywords that are relevant to what your site is about. While in off-site component of SEOs entails you to create back-links to your website that originate from other sources. These sources can be articles, social media, blog posts or board discussions.
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Strive to be in the golden triangle
There are numerous websites in the internet. For yours to get preference you need information on how search engines work. There are a number of search engines: Google, Yahoo, Bring, and Aol are examples of such.
When you search in Google for something, you get back a search result page. This is of websites that Google thought contain what you are looking for. The first three on the page and those on the left are companies that have paid Google for placement on those particular locations. The actual result page follows these. These depend on how optimized they are to search engines. It is the list of websites that are most likely to contain what you are looking for. There are numerous subsequent result pages available. However, people only click results on the first page. If they don't find what they were looking for here, they adjust their search terms and start once more. The top three or so results in the first search result page are referred to as the golden triangle. When people search for something that is relevant to them and find your website in the golden triangle or top three or so result, they are going to click and visit your website. Your website has to appear here or at least in the first page, otherwise it's almost like your website does not exist. This is why optimizing your website is so important.
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Why do some websites show up in the first page
There is a term known as page rank. Every website has a ranking for particular search terms, or keywords. The first search result identifies all websites with keywords you are looking for. The websites that have these words most often are ranked higher in the search engine results. However this is just one factor that affects page ranking in search engines. Keywords tell the search engine you are out there and tell it what your website is about. This however does not mean that you fill your website with keywords just for the sake of improving your ranking in the search engine result. This might affect your site when people visit it and discover it doesn't contain the information they were searching for. The information therein should also be relevant and accurate.
Sources that contain a lot of keywords don't necessarily mean they are more relevant. Websites that are referred to often by other websites are more likely to be relevant. Back-links move your website up the rank. They rank your website's relevance on the number and quality of back-links to it from other websites. You must again be careful on who links to your site. The websites must be quality otherwise the links will not positively affect your ranking. The more influential and legitimate the websites linking to your website the better your ranking. There are websites you should not allow to link to yours. These might be the ones containing material not very comfortable to some age groups. They might cause you to be penalized or restricted by the search engine which will in the long run not be very helpful.