Social Media Networking for Success and Increased Sales
Where to begin Social Networking
With all the numerous social networks, websites, blogs and numerous online bookmark sites, it can be overwhelming for a new business owner to feel confident in what to do for success. The truth is that with the internet it is easier and less expensive than ever to brand you name or product and acquire new clients. The more of an online presence you have the more credibility you have in the eyes of the public who are searching Google for an expert. Starting out with Twitter, LinkedIn and a facebook business page is more than adequate. After you have your business, brand and what your posts will be about all lined up, make a few posts yourself and then hire someone to maintain your sites. Social media should be part of someones job description. It is too much for the president of a company to have to manage the business and the social media. If your business is still very small and you are not ready to hire any full time help, you way wish to look into a virtual assistant, or someone to do a task for you on Fiverr.
How To Use LinkedIn
LinkedIn is a social media platform for professional business people, and is a widely respected by Vice Presidents, CEOs of large corporations, and entrepreneurs.
As an entrepreneur or business owner, you have the ability to search for and find these people. LinkedIn is definitely worth getting to know.
Click here to read, How to Capitalize on Social Media
How LinkedIn Works
An example of how LinkedIn works is, If you were to see a "1st" next to Kim's name, that means that you are directly connected to Kim. So, if you click on Kim's profile and scroll down, and look to the right side of the screen, you will see a box that reads, "how you are connected to Kim." For a 1st degree connection, you will see yourself and an arrow that points directly to Kim's name.
***Those who are connected to your connections are your 2nd degree network***
This is how you build and build your network, as you may have already noticed from your Facebook experience, we are really one to five people away from connecting to most of the people we want to meet.
By participating on LinkedIn, you have the ability to market yourself, your services and your brand, while at the same time it gives you the opportunity to make great connections.
LinkedIn is a deeper site than many people realize, and have no idea that they can post PowerPoint presentations, or simply use LinkedIn in a Facebook fashion, to tell others where they are going and what they are doing. Bloggers may wish to incorporate their blogs on their LinkedIn profile to expand their blogging audience, and clientele.
We can draw interest in our product by announcing what we are working on. There is no better way of keeping yourself on people's minds by posting an effective update.
Giving testimonials and recommendations is another way to use LinkedIn. If you know a pool service, a contractor, or vendor, you may leave a nice testimonial that will ultimately lead to people clicking on your profile.
You may wish to combine LinkedIn status updates with your other accounts and further complete your social media presence.
Warning ***Be careful what you post*** You will find yourself looking up potential clients and partners before you actually meet them, and you can be sure that they are doing the same thing with you.
Besides marketing your business with a professional and personal profile, LinkedIn can be used as a tool to proactively find potential partners or future clients. The best way to do this is to use LinkedIn's built-in search function.
Applications for Marketing on LinkedIn
There are about 25 applications on LinkedIn and LinkedIn Mobile.
- Reading List by Amazon: This is a fun application where you can type in the name of your favorite book and add it to your list. You will see that to the right of a person's name is a gold box that reads Watch List, and you will be alerted when that person adds a new book to his or her list. and others will see yours.
- Events: This is a personal favorite of mine. It is not only great for promoting your own events, but also to find great networking and professional development programs.
- WordPress and blog Link: If you have a WordPress blog it can be fed into your LinkedIn profile. Just go to the Applications tab on the left navigation bar. Click it and look for WordPress, and enter your URL, choosing t display either all blog posts , or only those you tag as LinkedIn. If you have a Blogger blog, you can use the Blog Link application.
Set up your Company Profile
Having a company profile on LinkedIn is a great way to reach not only potential employees, but potential clients, and partners, by using LinkedIn groups and the site's question and answer section. You may also interact with other people and give them a sample of your expertise and ability to communicate.
In order to have a company profile, you will need to have a personal LinkedIn profile. If you have worked with Facebook, you can relate it to having a Facebook profile before setting up a Business Page.Go to (www.linkedin.com/companies) and click "Add a Company" on the top right side of the Companies page.
Leverage your Personal Profile
Talk about the benefits, of your past experience when writing your profile, don't just list the previous companies you worked for. This is an opportunity to shine. For each position you list, write about how you added value to the company.
Link your business profile to your personal profile. This gives a better rounded and easier to find profile because it is larger for one, and it adds a more human side to your business page.
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