- Internet & the Web
How to Get People to Read Your Blog and Keep Reading
So you know how to get a blog, but how do you write one that people will want to read? and how on earth do you get them to come back again and again?
Anyone can start a blog, but not everyone knows how to write a great blog that people will actually want to read. Every part of your blog impacts your readers - from your blog layout to what's actually written and everything else in-between.
In this hub, I'll break your blog down into sections so you know how to fix each part. This way you can work to create a blog that people will want to read - and follow!
Choosing Your blog design
Your blog needs to be designed in a way that is attractive and user friendly. The font shouldn't be too big or too small and it shouldn't be in a font that is hard to read.
You want your blog design to reflect your blog so that visitors can identify the image and message that you want to convey. For example, if your blog is a professional business blog - you don't want a background that is covered in cartoon characters (unless of course you're an animator!). If you're writing a blog that's fun, make sure your layout reflects that and doesn't come off as boring and straight-edge.
The color scheme is also important when designing your blog as it too should reflect what you're trying to convey. That business blog will be a bit confusing with hot pinks or baby blues and you'd never see a baby focused blog with a harsh black background. Have a think about what colors you associate with your theme and don't be afraid to play around with them until you find the right one.
Adding blog elements
When done right, added elements to your blog make it more user friendly and enhance your visitor's experiences. Have a think about elements that are most useful to you when reading a blog and what elements you think might work best for your readers.
You want to place these items in a way that a reader would expect to see them, so that they don't have to go searching. Often this is a matter of prioritizing these features. Some of the most important features of a blog include:
- Posts (generally displayed on the left, middle, or right side with sidebars on one or both sides)
- About Page (at my blog, I have a separate about page and also a short description about my blog and myself on the top right hand corner so readers can know a little about Southern In-Law as soon as they click onto the page).
- Contact page or contact details
- Subscription options (this is generally an RSS feed, however, it's also a good idea to include links to your Social Media pages such as facebook, twitter, pinterest, instagram etc. if you have them!)
You can go back and change your blog design and add or delete elements at any time, so don't worry if you forget something!
Things you may want to include in the future may be:
- Popular posts
- Feature posts
- A donation page
Creating a blog logo
Creating a logo for your blog is entirely optional, however, it can further enhance your blog's image. Your logo will be something people can identify as your blog and it can be used as your avatar picture when posting on others' blogs or online forums.
As your blog grows, your logo may also be something you look at using on business cards, t-shirts, promotional things and more.
How to write blog posts that people will want to read
People that read blogs want to see posts that are written honestly and openly about a subject (or subjects) that you are passionate about. Here are some tips that will help you to write exceptional content that will keep readers coming back again and again.
- Use the right tone
A financial blog wouldn't sound right with an informal tone and a family orientated wouldn't sound right with a professional structured tone.
Think about who will want to read your blog and why? Are they coming to read professional informational content or are they coming to your blog for lighthearted content and a laugh?
Decide what the right tone for your target audience is and stick to it.
- Be honest when writing
The most successful blogs are those that are written in an honest voice and show the writers true personality. Especially in lifestyle blogs, you want your readers to get to know you and what you're about. Rather than focusing on SEO content, focus on what your readers want to read - because remember, the key part of a blog's success is it's readers. Write openly and honestly and be true to yourself and your readership will surely grow!
- Provide great content
Write posts that are interesting to readers and suit what subject (or subjects) you have chosen for your blog. Remember to stick to your subject in order to have consistent readers. If a financial blog talked about statistics one day and baking bread the next, it would be confusing for readers.
Don't let blogging become a chore and post boring uninteresting posts just because you have to post something. Your readers would much rather read something interesting to read every few days than boring posts every single day.
- Always attribute
Don't put yourself at risk of violating copyrights by stealing content or images from another blog or website. If the information/photos/text isn't yours, be sure to link back to the original source.
- Write in short paragraphs
One of the biggest factors when it comes to having a successful blog, is the visual appeal. Big clumps of writing are off putting and intimidating to readers and often they are less likely to read.
Arrange your posts into short paragraphs so that reading your post doesn't feel laborious. Around 2-5 sentences is a good length when it comes to paragraphs on your blog.
- Use Images
Images provide visual interest and will entice your readers to read what you have to say. Choose images that relate or support what you've written in order to have them make sense. Remember, if you're using someone elses images - always attribute!
Monitor your blog's statistics
Take a look at your blogs statistics. Are there posts that get significantly more views than others? What about posts that receive more comments?
Look at these more popular posts and have a think about why they're getting the views/comments they are. If it's content that can be included more often (for example recipe posts) do it!
This way you are writing posts that people are clearly interested in and will want to come back for more of.