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How to Get People to Read Your Blog and Keep Reading

Updated on August 4, 2012
Learn how to write a successful blog that people will want to read and follow!
Learn how to write a successful blog that people will want to read and follow! | Source

So you know how to get a blog, but how do you write one that people will want to read? and how on earth do you get them to come back again and again?

Anyone can start a blog, but not everyone knows how to write a great blog that people will actually want to read. Every part of your blog impacts your readers - from your blog layout to what's actually written and everything else in-between.

In this hub, I'll break your blog down into sections so you know how to fix each part. This way you can work to create a blog that people will want to read - and follow!

With my own personal blog, I wanted to convey the "Southern" theme from my title so I choose to use a rustic wood background with pink rustic-style buttons to convey my own personality.
With my own personal blog, I wanted to convey the "Southern" theme from my title so I choose to use a rustic wood background with pink rustic-style buttons to convey my own personality. | Source

Choosing Your blog design

Your blog needs to be designed in a way that is attractive and user friendly. The font shouldn't be too big or too small and it shouldn't be in a font that is hard to read.

You want your blog design to reflect your blog so that visitors can identify the image and message that you want to convey. For example, if your blog is a professional business blog - you don't want a background that is covered in cartoon characters (unless of course you're an animator!). If you're writing a blog that's fun, make sure your layout reflects that and doesn't come off as boring and straight-edge.

The color scheme is also important when designing your blog as it too should reflect what you're trying to convey. That business blog will be a bit confusing with hot pinks or baby blues and you'd never see a baby focused blog with a harsh black background. Have a think about what colors you associate with your theme and don't be afraid to play around with them until you find the right one.

Adding blog elements

When done right, added elements to your blog make it more user friendly and enhance your visitor's experiences. Have a think about elements that are most useful to you when reading a blog and what elements you think might work best for your readers.

You want to place these items in a way that a reader would expect to see them, so that they don't have to go searching. Often this is a matter of prioritizing these features. Some of the most important features of a blog include:

  • Posts (generally displayed on the left, middle, or right side with sidebars on one or both sides)
  • About Page (at my blog, I have a separate about page and also a short description about my blog and myself on the top right hand corner so readers can know a little about Southern In-Law as soon as they click onto the page).
  • Contact page or contact details
  • Categories
  • Subscription options (this is generally an RSS feed, however, it's also a good idea to include links to your Social Media pages such as facebook, twitter, pinterest, instagram etc. if you have them!)

You can go back and change your blog design and add or delete elements at any time, so don't worry if you forget something!

Things you may want to include in the future may be:

  • Popular posts
  • Feature posts
  • Archives
  • Advertisements
  • A donation page

    etc.

When you see this logo, you automatically think of Firefox - correct? The same came work for your blog if you create a logo. Readers will see it and automatically identify it as yours.
When you see this logo, you automatically think of Firefox - correct? The same came work for your blog if you create a logo. Readers will see it and automatically identify it as yours. | Source

Creating a blog logo

Creating a logo for your blog is entirely optional, however, it can further enhance your blog's image. Your logo will be something people can identify as your blog and it can be used as your avatar picture when posting on others' blogs or online forums.

As your blog grows, your logo may also be something you look at using on business cards, t-shirts, promotional things and more.

How to write blog posts that people will want to read

People that read blogs want to see posts that are written honestly and openly about a subject (or subjects) that you are passionate about. Here are some tips that will help you to write exceptional content that will keep readers coming back again and again.

  • Use the right tone
    A financial blog wouldn't sound right with an informal tone and a family orientated wouldn't sound right with a professional structured tone.

    Think about who will want to read your blog and why? Are they coming to read professional informational content or are they coming to your blog for lighthearted content and a laugh?

    Decide what the right tone for your target audience is and stick to it.
  • Be honest when writing
    The most successful blogs are those that are written in an honest voice and show the writers true personality. Especially in lifestyle blogs, you want your readers to get to know you and what you're about. Rather than focusing on SEO content, focus on what your readers want to read - because remember, the key part of a blog's success is it's readers. Write openly and honestly and be true to yourself and your readership will surely grow!
  • Provide great content
    Write posts that are interesting to readers and suit what subject (or subjects) you have chosen for your blog. Remember to stick to your subject in order to have consistent readers. If a financial blog talked about statistics one day and baking bread the next, it would be confusing for readers.

    Don't let blogging become a chore and post boring uninteresting posts just because you have to post something. Your readers would much rather read something interesting to read every few days than boring posts every single day.
  • Always attribute
    Don't put yourself at risk of violating copyrights by stealing content or images from another blog or website. If the information/photos/text isn't yours, be sure to link back to the original source.
  • Write in short paragraphs
    One of the biggest factors when it comes to having a successful blog, is the visual appeal. Big clumps of writing are off putting and intimidating to readers and often they are less likely to read.

    Arrange your posts into short paragraphs so that reading your post doesn't feel laborious. Around 2-5 sentences is a good length when it comes to paragraphs on your blog.
  • Use Images
    Images provide visual interest and will entice your readers to read what you have to say. Choose images that relate or support what you've written in order to have them make sense. Remember, if you're using someone elses images - always attribute!

Monitor your blog by using in-built statistics data in Blogger or WordPress or through external analytic software such as Google Analytic
Monitor your blog by using in-built statistics data in Blogger or WordPress or through external analytic software such as Google Analytic | Source

Monitor your blog's statistics

Take a look at your blogs statistics. Are there posts that get significantly more views than others? What about posts that receive more comments?

Look at these more popular posts and have a think about why they're getting the views/comments they are. If it's content that can be included more often (for example recipe posts) do it!

This way you are writing posts that people are clearly interested in and will want to come back for more of.

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    • tjdavis profile image

      Teresa Davis 5 years ago from Moscow, Texas

      Thank you :-)

    • kissayer profile image
      Author

      Kristy Sayer 5 years ago from Sydney, Australia

      You're welcome, I'm glad I could help! Good luck with your blog :)

    • tjdavis profile image

      Teresa Davis 5 years ago from Moscow, Texas

      This is really great infomation..thanks. I am currently working on a blog and some of the ideas you gave I did not know.

    • kissayer profile image
      Author

      Kristy Sayer 5 years ago from Sydney, Australia

      You're very welcome, Tonette - thanks for reading!

    • Tonipet profile image

      Tonette Fornillos 5 years ago from The City of Generals

      Hello kiss. This is very helpful. I shall go back to my blogsite and try these tips. Thanks for sharing.

    • kissayer profile image
      Author

      Kristy Sayer 5 years ago from Sydney, Australia

      Thanks Heather, good luck with your website! :)

    • Heather63 profile image

      Heather Adams 5 years ago from Connecticut, USA

      This is all really good info that I will incorporate into my own website - thanks!!

    • kissayer profile image
      Author

      Kristy Sayer 5 years ago from Sydney, Australia

      You're right! I was meaning to add to be patient. I will have to add it in!

    • VirginiaLynne profile image

      Virginia Kearney 5 years ago from United States

      Nice clear description of how to blog. I think I'd add that you need to wait to have your blog get noticed. I sort of abandoned my blog for about 6 months and then came back to find I'd had thousands of views on a few of my informational posts. In fact, that is what led me to Hubpages. So writing about things which are search friendly is good too.

    • kissayer profile image
      Author

      Kristy Sayer 5 years ago from Sydney, Australia

      Here's hoping! :)

    • twilanelson profile image

      Twila Nelson 5 years ago from Carmichael, California

      Thank you for some good ideas that will keep blogging and on-line images fresh and interesting.