How to Get Return Visitors to Your Website
One of the most valuable sources of web traffic comes from repeat visitors. Once you attract someone to your homepage, you need to give them a reason to return. Keeping the website current and interactive will encourage visitors to come back again and again.
Curiosity is a key element in gaining repeat visitors to your website. Curiosity is obtained by having a large amount of original and intriguing content on the site. For example, an internet user may perform a search on “SEO techniques”, and then end up on the home page of your SEO website. You may have some very valuable information but only about five articles on the subject. The visitor reads all of your articles in a single visit and has no reason to return to your site again. However, if you have a large database of reliable content, the user will visit again and again.
Users also like current information. The easiest way of keeping current information on your site is through RSS feeds and user interaction. With RSS feeds, the visitor can return and see the latest or hottest posting on the home page. Forums and visitor comments also make the site appear current and allow for more interactivity.
Offering a unique and useful tool or resource will also attract repeat visitors. For example, many college students have to write research papers, but are only allowed to use certain credible sources. A website that hosts a database of college research paper approved sources would be an indispensable tool for many students, causing them to return often.
Email subscriptions are an effective means of attracting repeat visitors. On the home page of your website, place an opt-in button to receive emails and then send out monthly, weekly, or even daily newsletters and coupons. To make your email subscriptions even more effective, offer a short survey on the opt-in page to break down the visitors interests by category. Then you can market more specific products to them.
Customer loyalty programs are another great way to get return visitors to your website. For example, we all have our favorite grocery store that we go to because we get rewards for each dollar we spend. We also have our favorite credit cards because we earn cash back or airline miles. The same concept applies to return visitors to your website. Offering a points or rewards system is a great incentive to return.