- Internet & the Web
How to Hypnotize Your E mail List
We all know the importance of building an email list. Email marketing is the electronic version of the old time mailing list.
Emails are much more efficient compared to the old traditional mailing lists, but the marketing value is the same. Social media, email, it's all about networking and bonding with readers, who will hopefully become customers somewhere down the road.
Building Relationships With Your List
There's abuse (spam) when it comes to emails and the savvy recipient can sniff out most spam emails before even opening them. On the other hand, when done right, email marketing is still the most effective means for making money online.
There is no substitute for building a relationship with an Internet customer for long term income. Some of these relationships can grow just as strong, even though you never met in person.
The funny thing is, as big as the Internet is it's still a small world. With all the social media outlets you will be surprised at how quickly the word gets around If you abuse your list, It seems the negative viral effect is twice as fast when you do something wrong compared to the spreading of good news.
The Names on Your List Are People Too
One thing that's easy to forget is that there are real live people associated with each email address on your list.
This fascinating world of electronics and technology makes it easy to lose sight of the fact that "at the end of the day it's people that make a business, not websites or the Internet."
Reverse roles, become one of those people on your email list and you will begin to understand exactly what your customers want. This will be the most valuable lesson you can learn for building your business and continuing to build income for a very long time.
Many beginners make the mistake of trying to sell something on every email they send out to their list. In your enthusiasm to make money you will actually drive people away when you try selling to much to soon.
What we want to look at next is how to retain people on your list.
The Hypnotic List
Whether you know it or not appeal plays a big role in people remaining faithful to your list.
I've read a few times, and I quote "I know Frank Kern, (top Internet marketeer) at times he sells some rehashed stuff, but I still like the guy" You see, this is typical of what you read around the Internet. So the question is, is it really 100% about content or is part of your Internet success about appeal?
Retaining List Members
It's almost hypnotic when you see how people continue to support a Guru knowing their product isn't always unique. You could say their star struck, there's not much the Guru can do wrong at that point. Of course, to retain people on your list you must provide content relevant to their interests, but this doesn't seem to be 100% of what keeps them there.
There's a lot of testing you'll need to do. The balance between content and offers is always a topic of discussion and the market you are appealing to has a lot to do with this balancing act.
Until you build a reputation, a brand, lets say "status," you'll have to capture the attention of people on your list by becoming "trustworthy." This means providing list members with information that is helpful and reputable. Engaging them with information they won't find anywhere else, or at least the impression it's unique to list members.
You must remember - a person can opt-out from your list as quickly as they opted-in, and this happens with a push of the button. So engagement and uniqueness are two elements you should incorporate with each email message.
So, how about the person just starting? Someone who doesn't have the "guru" status? Do they even have a chance to build a list of this magnitude?
Hypnotize Your Email List
The average guy still has a chance, you know why? Because there are still millions of people who are starving for an honest, quality internet marketer.
Some people tend to shy away from Guru's and this opens the door for a fresh face. Folks today are much more savvy when they search for money making opportunities on the Internet.
Folks are much more in tune to the "get rich quick offers" and they know that any business requires work. So finding someone who knows what they're doing, and in the same breath won't rip them off...this is a real gem.
As far as hypnotizing anyone well, you don't really hypnotize them, but there is the appeal factor. You wouldn't think that being honest, genuine, and helpful would be a rare commodity, but in today's world it is.
Three Keys to Building a Responsive List
- Respect - In your enthusiasm to make money, it's common to pull the trigger to fast. What I mean is pushing offers to fast. Now I know, the other school of thought is if you don't make a sale within the first two or three mailings, the percentages drop dramatically after that. This is not so, if your looking for long term income.
- Response - Some on your list will test you, others really need help. It's imperative that you respond to your list in a timely manner.
- Repore - Be patient, provide value, maybe provide some transparency of yourself to the people on your list. You don't have to give your life history, but let them know a little of who you are. Don't you buy more from someone you trust? The people on your list are no different.
Following these three keys will build appeal. The kind of appeal that will turn faithful followers into trusting buyers.
This will insure that you will have a lifetime of online income.