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How to Improve Your Website's Rankings in Search Engines?

Updated on May 14, 2014

SEO is Vital to the Success of Your Online Presence

Whether you have a content based information blog or website, or an e-commerce website, you will need a lot of quality traffic to your blog or website to monetise it. Search engines are the best source for getting free organic search traffic that tend to click on your website when it shows up in the search engines for any query related to the website made by your targeted audience. To get noticed by your targeted audience in the search engines, your website must be optimised for the search engines and the users. One way to ensure optimisation of your website is to use SEO, standing for Search Engine Optimisation, marketing.

There are millions of blogs and websites scattered all over the Internet. Chances are there might be also hundreds of thousands of blogs or websites that are also in the same niche your website is in. If you want your website to be found by your targeted customers or audience then it should appear on the top search results pages for competitive search terms or queries.

SEO is vital to the growth and success of your business online and offline. If you do not sell anything online but want to drive traffic to your offline shop or store or business through a blog or website, all that you need is a wider audience or larger traffic. SEO can help you drive quality visitors to your website.

Google Is the Leading Search Engine on the Internet


What Is SEO and How Does It Work?

SEO simply refers to the process of improving a website's performance in terms of receiving quality traffic from search engines being shown up in the top search results pages in response to any query or keyword or keyphrase, entered by an Internet user, related to the website, or products, services, and information the website offers and provide.

The fundamental concept of SEO is to rank higher up in the search results pages of the search engines for competitive search terms or items that are entered into the search engines by Internet users that are looking for more in-depth information about their searched terms. Your website will show up in the top, such as first or second search results pages of Google or other main search engines for any related keyword or keyphrase if the website is properly optimised for the search engines and the users.

A search term or query is a word or set of words that an Internet user keys in the search engines, such as Google, Yahoo!, and Bing, to find more information about the searched term. Then, the search engines return the best possible results by listing the most appropriate and useful websites related to the searched term in their search results pages. The most useful and the best websites show up in the first, second, and third page, and so on of the search results pages, depending on the relevancy of these websites to the query made by the user, and the authority the websites have gained in a particular or more areas.

How to Optimise Your Website?

You can optimise your website even if you are not an SEO expert, but it is a good idea for you to hire a professional and reputable SEO consultant or company if you have a business blog or website or an e-commerce website. SEO is an ongoing process, which means you will need to work on it repeatedly to ensure it delivers results.

You need to be knowledgeable of the latest trends in SEO to make sure you apply the best SEO techniques and strategies to reap the optimum benefits. However, there are some basic but fundamental components of SEO that must be addressed if you want to ensure the optimisation of your website for the search engines and the users. Here are some of the most essential SEO components you need to implement to make your SEO campaign successful:

The Basics of Good SEO


Content is the key to optimising your website for both the search engines and the users. Content is what drives traffic to your website. Content helps you achieve higher rankings in the search results pages, but only when the content is of high quality.

You need to write useful articles, blog posts, etc content sprinkled with appropriate keyword(s) or keyphrase(s) to make it search engines and users friendly. Write longer articles because Google loves longer written pieces. Always write unique and helpful content that your targeted audience will find helpful and interesting. Content is what drives search engine rankings.

Simple and Responsive Website Design

Search engines love websites with simple design. Simple web design makes a website load faster, and provides user friendly experience. More and more users are now using devices like tablets, iPhones, and other smart phones to access the websites on the Internet. Make sure your website uses responsive web design to accommodate to the needs of of the users who use these devices.

Simple and clean designs will make your website easily accessible by the search engines and the users and improve your search rankings eventually.

Well-written Meta Tags, Title Pages

Meta tags are no longer a very important component of SEO to improve your website's rankings in the search engines, but overall if they are well-written using compelling and relevant keyword or keyphrase, then they will increase the click through rates when the users find your website or web pages in the search results pages.


One of the main factors that makes your website important to search engines and the users is the number of backlinks pointing at your website from other reputable websites that are preferably in the same niche as your website is in. Google tends to rank web pages according to the number of quality links pointing at the web pages.

These are some of the most essential SEO components you should pay heed to if you want to gain a spot in the top search results pages of Google and other main search engines for any keyword or key phrase that your targeted audience are searching for related to your website.

Bottom Line

SEO is the best way to gain quality visitors to your website free of cost. You cannot afford to take SEO lightly because it is what drives massive organic search traffic to your website. If you take some time to learn about the fundamental components of SEO, you will be able to optimise your website for the search engines and the users, and enhance your online presence.


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    • CyberShelley profile image

      Shelley Watson 

      4 years ago

      Thank you for a very worthwhile, explanatory article on SEO. Up, interesting and useful


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