- Internet & the Web
How to Increase Your Blog or Website Audience
If you've got a website or blog, chances are that you're interested in increasing the amount of hits that you get. If you're using the blog or website as a platform to sell things, this is even more important as a bigger audience means that there is a greater chance of improved sales. While you could easily use spam tactics to promote your website content, this isn't the best way to entice new visitors to come to your website or blog. With that in mind, how can you increase your audience without resorting to those kind of measures?
Interact in online communities. This tactic requires some legwork but it can be effective. Seek out blogs and forums that have some relevance regarding your own blog or website and make the effort to leave comments or posts. Under no circumstances should these interactions be of the spam variety - concentrate on offering useful and insightful posts that make a positive contribution to the community. If other members of the community feel that you're comments or posts are good or appealing, they're more likely to check out links to your blog or website. Most blogs allow you to provide a link to a blog or website in your username, and some forums will allow you to provide links in your user signature (which appears below your posts) or at the very least, in your user profile.
Write guest posts. This can be another good way to get your name and services out there, especially if you can blag a guest post on a popular blog that gets lots of readers. As with online communities, make sure that you're targeting blogs that are in the same field as yourself. The idea is that you write a post that offers fantastic advice to readers and impress them enough that they want to check out the link to your blog or website (which should appear at the bottom of your guest post, along with a short bio about yourself and your services).
Social networking sites. Twitter can be beneficial in several ways but you've got to be more proactive than just slapping up a profile and Tweeting your updates as in all reality, virtually no-one will come across them. Twitter users will often post questions in the hope that someone in the know will be able to advise them, and you can take advantage of this if the questions are in your area. For example, a tech blogger can search out and answer any IT questions that Twitter users post and build a good reputation that way.
Joining Facebook groups can be another opportunity to interact with like-minded people. There are Facebook groups for anything and everything these days so there's a good chance that you can find at least one that's relevant. Don't spam the group's wall though, as this will only irritate other members and they certainly won't be inclined to check out what you're spamming. As with online communities, look on Facebook groups as a chance to impart your knowledge on a given topic and you may just find that they're inclined to visit your Facebook page (you have got one, right?).
Enticing more visitors to your blog or website is rarely an easy process and you've got to be prepared to put in some effort if you want to reap the rewards. Whatever methods you choose, don't resort to spamming. As well as being very unlikely to bring in new traffic, it's also a sure-fire way to build a bad reputation that could actually jeopardize your current readership.