How to Make Your Site Less Vulnerable to Search Engine Algorithm Changes
You will agree with me on the fact that it is the aim of every web master to have their sites stay visible and to enjoy high ranking for as long as it takes. However, this is not usually the case because the changes in search engine algorithms often impact negatively and a good web master will therefore have to rely on various aspects of the SEO to achieve less vulnerability. Look at it like spreading your risks.
As much as the age of your site may play big role in the visibility of your site, there are various things you can do to make your site as less vulnerable as possibly with an assured high ranking. Here is a look at some of the measures that you can have in place to ensure you mitigate on the vulnerability of the search engine algorithm changes. It is worth noting that sometime a web master will have to apply a combination of several methods to achieve the most desired level of less vulnerability.
1. Quality and relevant content.
Good quality content is one sure way that will increase your page visits, however this is not sufficient. Can you pause for a moment and think of how long your visitors will take on your site for less relevant content? Gaining inbound links coming is from similar sites becomes easy when your site has good quality and most relevant content. This also works in such away as to improve the confidence of other web masters to link to your site. Always aim at links from successfully thriving websites. Be sure to avoid repetition of content, you should strive to have uniquely done content always.
2. Regular fresh content.
Sites with old content tend to get less vibrant and suffer from minimal page visits. Making fresh content regularly will keep your site in higher ranking the best way of achieving this is by making regular blog posts, press releases or high powered informative articles on your site, once you establish your niche you should be able to deliver captivating and vibrant blogs for continued traffic. Humor is one good tool and will help capture the attention of those visitors who just skim for a second and off they want to go.
3. Forums and communities.
There are several forums and communities online where you can make regular comments on. Make connections with the relevant and similar communities where you will be able to make regular comments on such blogs that are related to the contents of your site. This will assist you by drawing comments to your blogs once you have your link on your signature. Works well to encourage traffic to your site thereby increasing your page views. This help you build and foster relationships with other webmasters.
4. Provide RSS feeds.
The use of RSS feeds in a sure way of keeping in touch with visitors of your site without them having to visit your site manually to find out if there is anything that has been freshly posted since it enables you as the site publisher to automatically do the data syndicating. By this means your page visitors who subscribe to the RSS feeds of your site will be able to receive regular updates from time to time and this will work favorably for you towards achieving high page visits which translates to high page rankings.
5. Use of Newsletters.
How many times have you received newsletters in your mail from the sites you subscribe to? I believe a good number of page visitors do receive regular newsletters with information and links taking them straight to the relevant sites. This one of the best ways of keeping in touch with your site subscriber as regular as is necessary and almost customized for every recipient of the newsletters. For the sites that have employed this, they have been able to keep in touch with their subscribers through the use of these regular newsletters and sometimes they send free eBooks as well.
6. Grasp SEO effective keyword use.
While it is true that effective keyword use alone is not a surety that your will steer away from the vulnerabilities of the search engine algorithm changes, effective keyword still remains at the central place in determining the ranking of your site and by extension mitigating the vulnerability of your site when used alongside all the other ways that are equally applicable. The keyword forms the basic the parameter that controls the plan and layout of your content and each and every web master should learn the basics to ensure that they are able to identify the most effective keywords that are relevant to the niche as well as the content of their sites.
7. Join Social networks.
Utilizing the right keywords is not enough as a matter of fact relying on keyword alone to reduce the vulnerability of your site can potentially fail you dismally. The social media presents a huge potential in term of the influence on page views. By coming together into socials networks such as twitter, you are able to advance a great deal in promoting your site and its contents to a very large community.