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How to Use Short Message Service (SMS) to Build Twitter Followers

Updated on May 30, 2015

If you’re among the bunch that still thinks Short Message Service (commonly shortened as SMS) lost its edge in marketing long ago, wait until we educate you on how you can leverage them to pull social media campaigns and grow your business. Twitter in particular.

If you’ve ever used twitter before, then you probably know how much their micro blogging service has revolutionized social media campaigns. Besides being the platform where tweeters can share whatever they have in mind with millions of other users on the platform within seconds, the media supports SMS, which makes one of the easiest social sites to access.

So how is SMS marketing possible with Twitter? Or how can one use it to build Twitter followers?

Well, for starters, get a considerable number of followers on Twitter and make sure they can actually receive all your Tweets via SMS. A simple trick would be to get Twitter followers on your mobile phone first. Just send an SMS to your contacts, requesting them to follow you on Twitter via SMS. Don’t forget to ask them to forward the SMS to their friends and family as well.

Here’s a sample of a Twitter campaigning SMS to send:

Send Follow @ [UserName] to [TwitterShortCode] to receive tips and tricks/new/ or celebrity gossips for free. Kindly send this to your friends to invite them too.

Please note that TwitterShortCodes vary between countries. Just change the TwitterShortCode to your country’s shortcode and you’re set to go.

The next step should be to request other marketers to help you promote your Twitter ID via SMS. Offer to do the same for them. Once you have mustered oodles of followers on Mobile, go ahead and start your SMS marketing campaign on Twitter. Everything is gratis, save for the time you’ll be spending tweeting and engaging your Twitter followers.

Other SMS Tips on How to Build Followers

At this point we assume you’ve already sent your contact an SMS informing them of the service you’re starting on Twitter. Your next step should be come up with a plan to build a community of active followers. This, depending on the number of followers you have on Twitter, will significantly increase your popularity on both Twitter and SMS.

First, try sending one update per day or week to your followers, and then eventually, after your campaign is well-established, throw in one or two marketing messages to promote your brand or products. Just be wary enough to ensure your messages don’t brush your followers the wrong way.

Text-to-Win Contests

Another viable option of integrating your Twitter campaign with SMS marketing is through Text-to-Win Contests. All you have to do is come up with a keyword or short code that your followers can text you on Twitter so you can enter them into a contest. You can reward them with an eBook, a coupon or anything that you feel might get them excited enough to participate in the contest.

Stay in touch

You can use SMS marketing in conjunction with your Twitter campaign to consistently keep on reminding your Twitter followers of any important change or update you’ve made on your website or blog. For instance, if you ever introduce a new line of product to your campaign, use the two platforms to create a full announcement, and if possible follow it up with a charming incentive.


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