How to blog 2011
Here are my top 10 tips for how to blog in 2011:
1. Use Wordpress
I've tried all the blogging platforms out there, and I believe wordpress is the best by far. Its user friendly and they have the best plugins for search engine optimization.
2. Buy Your Own Domain Name
You will have a lot more options if you host the blog yourself with your own domain name.If you're starting a blog for business, then do not name the blog after your birth name.
Your name is not a "brand" unless you are selling clothes. Even then, it’s still not a good idea because it will be very hard to sell your company in the future if it’s named after you.
3. Get a Logo
When you think of Twitter, what comes to mind? Do you think of the CEO’s face or a light blue tweedy bird? You have to get a logo because it will define your brand. I also recommend that you use your logo as your gravatar.
For those of you that do not know, a gravatar is a picture imagine that is next to your comments on blogs. Your gravatar imagine will only show up next to your comments on other blogs when you use a specified email address. You can get your gravatar at http://en.gravatar.com/
4. Buy a Premium Wordpress Theme
The default themes on wordpress are good, but not great. Invest about $40 on a decent wordpress theme so you can project a professional look. They are very easy to install and it make a world of a difference. The best place to buy these themes are http://www.woothemes.com/ and http://themeforest.net/
5. Install Wordpress Plugins
These are the best Wordpress Plugins: addmeta tags, all in one seo pack, automatic seo links, comment luv, EZPZ one click backup,force gzip, Google XML sitemaps, related posts thumbnails, sexybookmarks, WP-Page Navi, and Jetpack by wordpress.com. If you install these plugins, you will have no problems with search engine optimization.
Just trust me and take a look at these plugins. After you read the description and find out what these plugins do, you will know why I recommend them.
6. Blog Post Titles
When you choose your blog post titles, think of what people will type into search engines. For example, if you're going to write a post about dog training, then the title "Teach me how to train my pit-bull" is a lot better than "Dog Training." If your blog title is really specific, then there is a better chance of someone finding your blog in the search engines.
7. Short Paragraphs
After every 3 or 4 sentences start a new paragraph. That makes it easier on the reader, and they are more likely to keep reading. If a reader sees a huge page full of information, then they will probably get discouraged and leave the page.
Let’s be honest, most people are lazy and they do not like to read. So space the information out for them so it’s easier to digest. You can also include pictures in between paragraphs to keep them visually stimulated.
Take it easy with all the advertisements. When people arrive to your blog via a search engine, they are usually looking for specific information. All those advertisements on your sidebar can confuse your reader and they will leave.
Millions of people already have A.D.D. (attention deficit disorder) so keep it simple for them. That’s the difference between Myspace and Facebook. Keep your side bar on your blog as clean as possible.
9. SEO (Search Engine Optimization)
You can go to www.woorank.com and figure out everything that is wrong with your site. Most of the problems you can fix yourself with the plugins I listed above.
Do not pay a SEO specialist because most of them do not know what they are doing.Most of them are actually using blackhat tactics that will get your website banned from search engines. You're better off buying some SEO software like from http://www.link-assistant.com/ and learning how optimize your site yourself. It’s really not that hard, I promise you.
10. Blog Comments
Never leave your blog comments empty! If no one leaves comments on your blog, then your blog looks dead and people will leave your page. Ask your friends to leave comments or worst case scenario, leave comments on the blog yourself. This will serve as social proof that people actually do read your page and like your content. Some people think this is cheating, but it’s just psychology.
Businesses (especially food places) use this tactic every day with tip jars. They fill up the tip jar with money from the register so it appears that customers are leaving tips. When people see a tip jar filled with money, they feel the need to add a tip too because they want to do what everyone else is doing. It’s called the bandwagon effect.
These are just a few basic tips to get any new blogger ahead of the pack. I have a lot more advanced tips, but they are beyond the scope of this article. You can find more tips and advice at my website.
If you found this information was helpful, I would greatly appreciate some Twitter or Facebook love! I'm honored that you took time out of your busy day to read this article.
To your success,
- Internet Success | Read2Learn
Read2Learn is a blog that connects entrepreneurs looking for internet success. We discuss business strategies, marketing tactics, and internet success systems.