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How to Build an Effective Personal Brand on Instagram and Facebook?

Updated on March 29, 2018

Social media branding has become quite an easily accessible and effective tool these days. Of all the various social media platforms, Instagram and Facebook are seen to be highly successful tools of branding and marketing. However, it is important to follow the rules in order to do branding the right way.

Be clear about your brand

You need to orchestrate a style that tells your audience who you are and what your brand identity is all about. As the viewers scroll down your profile, they should be quite sure of what your page is about. Be it lifestyle, travel, food or services, the rules are the same. Your content has to evidently direct audience to the idea. Remember not to get distracted and get off topic too often. It is fun to have an occasional post about things that are off topic, but doing that too often might disinterest your followers.

Build a business account

When it comes to Instagram, you have an option to make your account a business account. This gives you a choice to promote your social media brand and it opens the platform to new followers. On Facebook, you can even build a page to establish a brand image. Facebook has a lot of scope to provide information such as your personal information. However, on Instagram, the best way to speak your identity is by representing them visually.

Have your own style

When you build your social media brand on Instagram and Facebook, remember that your viewers will be following you for something special. If you change your style too often, you are going to confuse your followers. There are quite a few Instagram accounts that will help you understand how you can create a style for yourself. One great example is the theblondeabroad. You can notice how her photographs follow a trend of colours and themes.

High-quality content

In the world of social media branding, there is absolutely no space for mediocre content. Always remember that you are one among many in this journey so quality is something you cannot compromise on. It is very important to have high-quality photographs and original write ups. You need to avoid language glitches or grammar errors as this can affect your brand image to a great extent. When it comes to photography, you have to make sure that they are aesthetically appealing and of high-quality. This will take you a long way and help you win many hearts.

Make it interactive

Social media branding is quite successful today because it involves interaction and engagement. If you want to build a strong influence on your followers, you have to produce appealing content to which they can respond. This makes your page a lot more personalised helps you have long-term successful followers. Your updates must be consistent and you need to build special relationships with your followers. This way, you can build a strong influence on them. Remember to respond to your messages regularly; this is the key to keeping your people happy. So keep the dialogue going.

Be smart about using hashtags

Your hashtags is what determines your brand so use it wisely. Hashtags is a great way to get your brand to more people. However, it needs to be monitored and used appropriately. Hashtags are also a smart way to network and get your posts connected to other similar pages. On Instagram, there is now an option of following common hashtags and this makes it all the more effective and allows more people to come to your page by just searching the hashtags. People also use Hashtags when they are sure of what they are looking for. So make sure you use all the appropriate hashtags.

Be regular

Instagram and Facebook are highly interactive platforms that expect you to constantly feed your followers. You do not need to overload your platform with pictures, posts and other information because it can annoy your audience. But what you need to do is be consistent with you uploads and make sure to have short consistent breaks as well.

One way to do this well is to spread your posts over a period of time rather than uploading too many things at the same time. If you are a newbie, you are on a journey to tell the world who you are. If you have already established a brand image, you got to keep your craving followers engaged. Unlike many other forms of branding, you cannot set it up and leave. Instead, you have to work on it. The more you are engaged the more established your brand becomes.

Stay updated

Your profile needs to have all the required information. The good thing about facebook and Instagram is that they keep notifying you about the things that you need to fill in. As you fill more information, your brand image is more clear and specific. It is important to be very specific with your information as this helps your followers know who you are and can also bring you more clients or followers. Giving your followers all the required information makes your brand quite authentic and legit.

Cost-effective but time consuming

The best part about social media branding is that it is highly cost-effective. There are paid promotions that you can do which are quite affordable. But make sure you have quality content on your platform before you invest money to promote it. Instagram and Facebook do a great job in reaching out to huge numbers when you opt for paid promotions.

On the other hand, you can even keep a free account and reach out to a lot of people as well. What you truly need to invest is time and effort. Look up successful people who have built their brand on social media and learn from them. You also need to invest a lot of time to make sure your content is relevant and is focussed on who you are.


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