How to choose the best niche market for a blog
Are you planning a monetized blog ?
A reader of mine asked me the other day how to choose a niche market to enter and thought it was about time to offer some more experience to my fellow readers and hubbers alike.
As a marketer of tangible and/or internet products, you will in all likelihood have been pitched endless products about keyword research tools and products that define the most searched for terms on the internet on any given day.
I am going to assume that most of you have found your internet legs and that you have a basic understanding of backlinks, blogs,websites, affiliate programs and ad programs in general;
So how do you find the best Niche Market.
The best market is the one that you already know and not the one that you try and learn in order to write knowledgably about.
Bear with me a moment as this is where you may wish to make some notes as you think of ideas.Go ahead and bookmark the page if you like.
Lets break it down a bit further now.
We know that we have experience and expertise that we have picked up over the years that can easily be transferred into short articles of some sort. From these, we are best suited to choose our niche market. Be very general at first.
Let us say that you know a bit about birds(perhaps your are a birdwatcher), you can fix an engine (you have DIY skills), you like to watch NASCAR on the weekends.
It may give you a general idea of where I am going with this, but not quite. The information is in what you decide to do with this knowledge at the end of the day. Take some time to formulate a strategy based on what you read next.
Blogs are viewed by the search engines as sites that can stand alone on their own, provided they have interesting and unique content. The search engines will rate them highly if they meet certain criteria.
Now having spent a few years working with search engine optimization and the analyzing what gives credibility to a top 10 search result page is a combination of the following.
- Number of pages in the site.
- Number of outside pages pointing to the site - ie.backlinks
- Similarity of the content on the backlinked page and the page it points from
- Page rank of the sites pointing to a specific page in your website or home page
- The rest of the information is not too relevant for this exercise.
If we use a tool like Market Samurai or even Mozilla Firefox SEO Plugin, which is why I use Firefox personally, then it is not to difficult to do some basic research on a website to see where their credibility comes from. You can get more involved if you like and get a website analysis from a free site breaking down their "on page optimization" showing the keywords they rank for and even using the - right click- view page source and checking keywords in the meta data section. It is not difficult to find this information with a little searching on the internet free of charge.
So how do we proceed ?
Our first step is to use a free platform to launch on.
Personally I use wordpress because of their plugins available and because there are some fantastic resources out there for themes - which are how your page looks and functions.
After a few years of buying products I thought I may use, I scrapped that idea and have adopted a new philosophy. If I absolutely can not find it for free on the world wide web and there is no other way around it, then I will buy it. You will be amazed what you find by pure accident.
So you give your blog a general name related to your general niche.
Lets say bird-brigade.wordpress or something like that.
Then you go and do a simple search for free wordpress themes and you can spend hours downloading free wordpress themes. I have actually come up with a few niche blogs just by finding themes that I really like the appearance of.
Open your wordpress dashboard and go to the themes section. It porbably has a few that came with it. Go to install themes. There is a section called "upload". Most themes will download to your document folder in your computer. Just know where they are an upload the zipped folder as it is.
Now you need to earn some money right. Now go and search for a "plugin".
You will also be amazed at you will find in the plugins. Look for adsense plugin, ads, you tube, adgator or any programs you belong to to monetize it from the beginning.
Now for the tricky part
Blogs are SEO optimized immediately and have all sorts of interesting plugins for RSS Feeds and tools to help get it out there. However, we are not to worried about that to start with.
Your priority should be now to start with a few posts to get the function and layout to your satisfaction. You can change backgrounds , fonts etc whenever you want. If you find a nice new theme you like, the joy is you will not lose any of your work done already. It merely changes the style. You can even get an amazon theme if you are interested.
Some Ideas for web 2.0
In a nutshell
Introducing the Link Wheel
This simple link wheel is why we are creating the wordpress as our main site in order to do this as cost effective as possible. Some seo companies will charge about $ 119.00 for creating this wheel around your money making site for you. Like I said, why pay when its all there for free.
Have a look in your niche at what web2.0 sites are appearing in the search results (aka SERPS).
Join these sites and start building. You will find that your main site will immediately start to climb in the ranking for any particular set of keywords you are targeting in your chosen niche market.
Now remember this. The only way to compete successfully is by choosing the niche market that you can write freely within.
It is no good trying to choose the best ncihe market according to keyword selection first.
- First choose from the subject you are most knowledgeable about.
- Then analyze the top 10 sites to see what they are writing about to get some ideas for posts or articles.
- Write with genuine interest which won't be hard as you know your niche already.
- Rinse and repeat.
I hope you have found this of some benefit, even if it jsut spurred on an idea for your next article.
Good luck Guys and Gals. Please don't forget to leave a thought or comment.