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How to chose a "Trending" subject before it Trends

Updated on June 19, 2013

Subjects to write about to earn money

If you’re still undecided on what to write about for your next article or perhaps just looking for ideas generally then continue reading.

My undergraduate is in Marketing Management. I’m not going to pretend that I know all the tricks of the trade when it comes to increasing traffic for your articles. What I can do is offer you my research into trending and patterns I’ve observed so maybe we can be proactive in predicting trends. The advice generally is “look for a niche” and “grab a bigger piece of a smaller pie”. I don’t agree wholeheartedly with this as you can find a unique angle on a massively popular trend and get a larger piece of the BIGGER pie.

What is Trending?

Trending is basically a “popular searches” report. For example, Yahoo displays an updated “Trending Now” table on its page. You can also use Google Trends which will give you an insight on a wider scale given their share of the market. As a writer you’ll be aware of this but its better to have an article published that will “trend” next week, or next month, than one that has trended last month. For the benefit of this article I have considered two types of Trends:

  • Spontaneous

This is something that you can hardly plan for. A Spontaneous trend could be a natural disaster or the death of a celebrity.

  • Predictable

Predictable trends are easier to write about as they are “Predictable”. The Queen’s Jubilee was on the top ten trending table for several days. Did you write anything about it? What about the 20'th anniversary of the Berlin Wall coming down? Being quick out the trending blocks also has a side benefit. You become a resource for late trenders.

Filling up your article itinerary

Let’s take the easy ones first: Religious events. This will be increasingly popular as governments will introduce initiatives to encourage students to learn about one another’s beliefs. And where does your modern student turn for information? The internet of course. Also it will be fun to learn about the various religions and their respective rituals and beliefs.

Here are some dates from July 2012 to the end of December 2012. This is just a brief summary so accept my apologies if I have missed anything important:


  • July 3’rd – Asala-Dharma Day
  • December 8’th - Bodhi Day


  • August 6’th - Transfiguration
  • August 15’th - Dormition of the Theotokes
  • September 29’th - Michaelmas/ St Micheal, St Gabriel and St Raphael’s Day
  • December 2’nd - Advent Sunday
  • December 8’th - Feast of the Immaculate Conception
  • December 25’th - Christmas Day


  • July 8’th - 17’th Tammuz
  • September 19’th - Fast of Gedalliah
  • October 7’th - Hoshanah Rabbah
  • October 8’th - Shemini Atzerect
  • October 9’th - Simchat Torah
  • December 9’th - Hanukkah

Moon Landing
Moon Landing

World Events

There are other anniversary dates for world events that might be handy to know. To use the example of the Berlin Wall again. That was a massively popular subject online with sub trends of JFK and great tales of escape from old East Berlin. So these dates, below, might be handy for subject matter. This information was not hard to collect but the trick is knowing what might be debated and/or discussed.

The below type of events are remembered for a number of reasons. Some are tragic and it’s important to remember. Others are milesstones in human development, like Ray Tomlinson who sent the first email in 1971. Some are simply a subject of interest in the context of recreation.

World Events:

  • July 1’st 1916 – First day of the Battle of Somme where a disgusting number of people lost their lives and many more injured.
  • July 20’th 1969 – First manned space craft lands on the moon. What have we achieved since?
  • July 25’th 1984 – First woman to perform a space walk was Cosmonaut Svetlana Savitskaya.
  • July 25’th 1965 – Bob Dylan goes electric much to the concern of many of his fans.
  • September 17’th 1976 – First space shuttle, Enterprise, is unveiled by NASA
  • October 5’th 1962 – Doctor No, the first James Bond film is released. Why did we love those films?
  • October 24’th 2012 – United Nations Day. What is the United Nations and what does it actually do?
  • November 5’th 1937 – Hitler holds secret meeting about acquiring living space of the German people. What did this represent for the rest of the world?
  • December 20’th 1995 – NATO begins peacekeeping mission in Bosnia.

These are just some very general ideas on what to write about. Ideas that might generate some interest in other media outlets and perhaps be a top 10 trend. I hope you find this useful.


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    • TIMETRAVELER2 profile image

      Sondra Rochelle 5 years ago from USA

      I've written a few trendy articles but have found that evergreen articles do better. Interesting concept, though. Thanks.

    • D.Juris Stetser profile image

      D.Juris Stetser 5 years ago from South Dakota

      Hi Academicviews, I really enjoyed this hub. You've given a great deal of information and some great suggestions as well. My hubs are all poetry, but I'm not locked into it, and occasionally writing non-fiction as well Voting this one useful, interesting, awesome, and Up, for the sheer wealth of inspiring ideas and info. Thanks so much!

    • profile image

      mlvn 5 years ago

      Excellent info.

      Thank You

    • mypassion profile image

      mypassion 5 years ago

      I haven't use Google Trends or Yahoo Trends so far. This makes it easier to find trending subjects. Normally I just give a google search for 'popular topics'.

      Thanks Academicviews for letting us know about this feature.

    • Academicviews profile image

      Academicviews 5 years ago from Scotland

      Thank you, there was a few little errors that hopefully I've fixed now.

    • old albion profile image

      Graham Lee 5 years ago from Lancashire. England.

      Hi Academicviews. Thank you for this informative hub. Full of help and information, so freely given.

      Voted up.