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Importance of Search Engine Optimization

Updated on March 22, 2015

What is Search Engine Optimization (SEO) ?

SEO as it is popularly called is an acronym for Search Engine Optimization, a process that determines the visibility of a website which could be viewed and accessed from anywhere. It is a virtual technique to enable quick search for providing marketing services required for day to day needs.

The website offers information related to education, transportation, logistics, health care, entertainment and scores of other services related to mankind, including science and technology and above all, real time banking service.

There are several goods and marketing services available around the world, but to get the correct and right requirement is like finding needle in a haystack. It is difficult to determine relevant information required by a human visitor who wishes to get it promptly.

Search Engine Optimization

SEO has evolved to a frightening proportion to boost business by getting noticed or to render service due to the advent of technology in its pursuit to acquire knowledge and information by any visitor
SEO has evolved to a frightening proportion to boost business by getting noticed or to render service due to the advent of technology in its pursuit to acquire knowledge and information by any visitor

To Get Appropriate Desired Searched Results

This insatiable human visitors’ quest to check different sources available around him and beyond him to get appropriate desired results at any given search. This prompts the webmasters/designers to update and continue to explore the tricks of trade for gaining global reach by providing instant search results for such visitors.

Over a period of time, the concept of SEO has gained a different meaning. In order to aid growth of excellence in business and service in real time, SEO has evolved to a frightening proportion to boost business by getting noticed or to render service due to the advent of technology in its pursuit to acquire knowledge and information by any visitor.

The ever changing and improvisation in techniques/technology, from time to time, has encouraged the web designer/webmaster not to remain seemingly innocent, but device optimum virtual instrument/tool or link that could connect well to enable visitors target relevant search. These content providers also have to ensure it ranks better in modern search engines. The modifications with essential ingredients make a noticeable impact on search results in order to grab the attention of potential users.

Internet Marketing Strategy

SEO is synonymous with search engine marketing (SEM), which as an internet marketing strategy to establish how it would work for a preferred target audience.
SEO is synonymous with search engine marketing (SEM), which as an internet marketing strategy to establish how it would work for a preferred target audience.

How SEO can improve your business growth?

SEO is synonymous with search engine marketing (SEM), which as an internet marketing strategy to establish how it would work for a preferred target audience. It is about appropriate designing and developing a website that ranks well in search engine results. The online marketing technique, which is also called copy writing and content writing deals mostly with texts, is also a part of SEO, which improves the quality of traffic that hits a particular Website, from search engines. The volume of traffic is also ascertained by understanding how the complex search algorithms work in order to help human visitors select the right search engine.

As the human visitor is always in search of updating his knowledge bank, irrelevant and poor quality search results could direct the user to look for other search sources. In an attempt to usurp market share and gain quick profit in a short cut way, some unscrupulous traders deviously manipulated their web pages with irrelevant keyword density, a technique to tamper with a number of attributes within the HTML source of a page. This was basically to rank well in search engines.

Thus to answer this problem search engines responded by developing complex ranking algorithms, taking into account additional factors that were not only difficult to tamper with, but also nearly impossible, at times even by hackers.

Content Is King

 In order to reach a higher position in search results and improve its visibility of web pages in Google, Yahoo, etc. as it has to be essentially search engine friendly by any user.
In order to reach a higher position in search results and improve its visibility of web pages in Google, Yahoo, etc. as it has to be essentially search engine friendly by any user.

Why good content and relevant keywords have so much importance in SEO?

The fundamental aim of SEO is to optimize and promote web sites which are an ever changing and evolving process to improve website’s search rankings. In order to reach a higher position in search results and improve its visibility of web pages in Google, Yahoo, etc. as it has to be essentially search engine friendly by any user. It has been the endeavor to provide quality and relevant search results to the users rather than over feed the result pages with many irrelevant keywords, since the popularity of a search engine is determined by its ability to generate relevant results to drive traffic to a particular website.

SEO would target different kinds of search like academic search, local search (primarily marketing and services), image search, video search, industry - specific vertical search engines; news search etc., It also includes several aspects like quality link building to improve foot falls of regular visitors to a certain website that are imperative for the growth of the business of course with correct internet support partner.

However the goal of success is to write quality content which has to be interestingly unique in nature always with a focus on new content, with less competitive key words or phrases. But care should be taken to keep the title short and sweet with relevance for being visible for getting searched as the visitor is always in the lookout for really quality content as the boring contents would end up as a trash.

This may not be acceptable to even Google for low quality content which is a gospel truth!

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    • profile image

      Bharthi N 

      3 years ago

      Easy to understand for even a novice, who is not tech savvy!

    • profile image

      Nooruddin Kanchwala 

      3 years ago

      Thanks for the information, it is really useful.

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