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In Only 7 Days, I Ranked #1 Google Search Results for Popular Keywords
How to Get into Google Top 10
I published a Blog Post on April 21, 2016. In only 5 days, it got into Google Top 10 Search Results at #2. Two days later, it reached #1 and stayed there.
This is the title and a link to my Blog Post:
Tips for Effective Open House Advertising
This post ranks #1 with Google for this keyword phrase, “Effective Open House Advertising". Nearly 5 million websites and blogs use the same keyword phrase, according to Google. My blog post is higher ranked than those from these real estate giants: Zillow, Realtor.com, Realtor Magazine, Trulia, and MLS.com. It is also higher ranked than these popular websites: U.S. News, Investopedia, Redfin, Chicago Money Magazine, LinkedIn, Facebook, and Google Books.
How did I do it?
1. Google recognizes me as an authority. Google ranks websites and blogs considered an authority or an expert on a given keyword or phrase its highest ranking. The American Cancer Society is a recognized authority on cancer. Any keywords mentioning “cancer” which are relevant to a blog post or web page by The American Cancer Society will rank higher than the others will.
Not to appear to be overly cocky or arrogant, but the fact is that when you go to Google and type “Steven Rich, MBA” using the “ “ symbols (so I am not confused with so many others with the same name) you will see there are 10 pages just about me. This means that Google favorably recognizes my online presence. This is a good example of successful “branding”.
Publishing numerous online articles and blog posts about the same topic increases my recognition as an authority on that subject.
2. Writing good content. The internet is mainly about the content in websites and blogs. Good content scores more points for Google ratings than poor content. After all, people turn to Google to find the most relevant authorities on the keyword or phrase they type. If you read my blog post cited above, you will see that it provides good information about how to advertise real estate open houses. Probably better than the other websites and blog posts mentioned above in the eyes of Google.
3. Internationally recognized authorities identify me as an authority. One Wikipedia article cites my online publications 12 times as a reliable source. Wikipedia is universally recognized as the leading online encyclopedia. If Wikipedia says I am an authority on something, others will recognize that authority too.
Why don’t commercial websites obtain high search rankings?
The trouble with commercial websites is their main purpose is selling products or services. They are not on the internet to educate people. While they may have informative web pages or blog posts, they are still trying to sell something. As a result, commercial websites are not recognized as “authority’ sites. Wikipedia has rules against using commercial websites as a reliable source.
In addition, recognized authority websites do not use the commercial domain name tail (.com) in their URL. They use different tails like educational institutions (.edu), government (.gov), or respected organizations (.org). Plus, online encyclopedias like Wikipedia and dictionaries (like merriam-webster.com) are also regarded as reliable authorities.
The only exception in regards to profit making sites recognized as authorities seems to be legitimate neutral news media like The Wall Street Journal, The London Financial Times, the BBC, CNN, Bloomberg, Forbes, etc.
Every search engine recognizes these as true authority sites giving them the highest rankings for relevant keyword searches than non-media commercial websites.
Websites receiving the highest search engine rankings for keywords are the ones that the search engines "trust" as an authority or an expert about a keyword inquiry. Trust and good reputation is what high quality content written by a recognized authority establishes in order to receive higher search result rankings.
How can a commercial website increase its Google search rankings?
1. Stop using ghostwriters. Too many websites and Blogs use ghostwriters thinking the Blog or website will gain notoriety based on its good content. This may be their only alternative if they do not have the budget or connections to hire a writer considered as an authority by the search engines. The only exception is when the web page or post goes “viral” with millions of online readers generating a “buzz” that even Google will recognize.
2. Uphold a steady online presence. Older websites maintain higher ratings than newer ones unless their content is inferior. However, search engines downgrade stale websites and blogs with little or no activity, which happens to many older sites. Search engines reward constantly uploaded fresh quality content.
3. Hire authority writers. Hiring writers recognized by the search engines as experts or authorities on given keyword topics will boost the website and Blog’s reputation.
In conclusion, maintain a steady online presence with fresh quality content on a regular basis written by recognized authority writers whom the search engines “trust” in regards to a keyword topic. This is the key to getting into Google Top 10. I did it in 7 days. Maybe you can too.
Steven Rich, MBA