ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Instagram: The Creatives Paradise

Updated on February 3, 2017

Welcome to the platform that made scenic views and quick snaps of food a familiarity for all! Indeed, Instagram is a powerful tool used by many to showcase various styles of imagery and video. That being the standard let’s dive into some interesting statistics Instagram has collected over the years.

According to a blog post written by Evan LePage of Hootsuite, Instagram receives 300 million active users monthly and the collective of those active members share over 70 million images per day! That’s loyalty and dedication verbatim. As you’ve just read…Instagram is quite the hub for all things visual and pretty. My article is to provide you with a few insider tips and tricks to improve your personal and/or business accounts to give you an expert edge.


Optimizing Your Profile Settings (THE BASICS)

#1 Provide a Clear and Memorable Profile Photo.

Your profile image is an indirect reflection of your personal or company brand. Think of it like your “elevator pitch” for an interview. You want a perspective customer or follower to be in awe of the quality and message you’re trying to relay to them. A simple rule to follow would be to keep the designed image simple and legible. This will also overflow into your thumbnail image. Most users are on a mobile device so it would be wise to make an altered version of the profile image for this type of device.

#2 Make Full Use of the Profile Biography Area.

You want to create a profile bio that entices followers to your page. In most cases the bio, alongside a thumbnail of your profile image, is the first thing to pop up in a Google search of your business or name. It’s best to try and make the first sentence memorable or full of trigger words about your services to help the user understand what you’re about and what you do.

#3 Use the Website Link Area to Increase Traffic to Your Website.

If applicable, make sure to provide a link from Instagram to your website. The idea is to make it as easy as possible for people to find and navigate between the various platforms you offer.

#4 Switch Your Profile Settings from Private to PUBLIC.

No one is ever going to find you if you’re hidden. Make the switch and open up to all the possibilities the platform has to offer.

Strategic Planning (A Little Game of Chess…maybe Checkers?)

#1 Tag People in the Photos You Post.

Tagging people is not only an exponential way to get your profile viewed by many different people it’s also a way to show customer and follower appreciation. It’s a win-win when you tag a friend. FYI, if you’re snapping photos at an event make sure to ask for permission first before tagging.

#2 Hashtags, Hashtags, Hashtags

The dreaded hashtag…lol But really it’s not so bad. Hashtags provide a way to stay relevant and hip while introducing a nonintrusive way to gain more views on a post. The goal is to NOT OVER USE THE HASHTAG option. Many make the mistake of using 10+ hashtags on a post in a hope to increase visibility. DON’T DO IT!! That strategy oversaturates the post making it appear cluttered. Keep hashtags to the top 5 most popular or relative topics.

#3 Post No More than 4 Times a Day.

This tip is more so leaning towards businesses but the lesson is all the same. Just like hashtags you don’t want to over populate everyone’s feed with your information. Keep it casual there will always be tomorrow!

Content Creation (The Real Reason You Instagram)

#1 Create a Theme

Using a uniform color scheme or topic across your platform gives the user a clear understanding about what you’re trying to communicate. It also increases brand familiarity and potentially loyalty. If they recognize your images and logo color scheme they are more likely to return for business or information.

#2 Provide Quality Images and Videos Across your Profile.

Instagram could also be thought of as a digital portfolio. You want to provide high quality work for people to view. If need be, do some spring cleaning. If you find yourself with a low number of quality items it may be time to get creative again. =)

#3 Be Authentic.

Typically, followers will be able to tell if the content you publish is forced or not. Keep it genuine and be passionate about what you display. Your followers and potential customers will respect you for it.

It's better when you optimize your Instagram!
It's better when you optimize your Instagram!

How often do you use Instagram in your business goals?

See results

Comments

    0 of 8192 characters used
    Post Comment

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)