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Internet Marketing and Promotion

Updated on August 21, 2011



Succeed on the Web through Internet Marketing and Promotion

If it is your desire to be successful online and make some serious money then involve yourself with Internet marketing promotion. For any Internet marketing promotion campaign to be successful, you need to use several proven Internet marketing techniques. The most widely used technique is affiliate marketing.

Affiliate Marketing is where an organization offers an incentive to other web-based organizations to market the products or services that it offers. So a company selling TV’s could have an affiliate program that is offered to other web-based organizations that offer information on electronic products. The 'affiliate' is the website that promotes on behalf of the product or service supplier. An affiliate displays banner advertisements about the supplier’s product on their website or takes users to pages where they click on an offer to proceed to the supplier’s website. There is rarely any pay-per-click reimbursement, but affiliates take a commission on any goods or services sold as a result of the click on the advertisement.

Examples include rewards sites, where users are rewarded with cash or gifts, when they complete an offer. The affiliate program has basically four players: the merchant (also known as 'retailer' or ‘supplier’), the network, the publisher (also known as 'the affiliate') and the customer. And here’s how it works:

1.The user goes to affiliate’s website, finds interest in an offer and clicks on the advertisement.

2.User is directed to the retailer’s website where he makes the payment to buy the product.

3.After the sale is complete, the retailer pays the affiliate a certain percentage of the profit, or a fixed amount.

The concept of revenue sharing is not a new concept. Some businesses owe much of their success to affiliate marketing, a noticeable example being Amazon.com.

Other major techniques for Internet marketing promotion are keyword research, optimized content, optimized press releases, analytics, blogging, and link building.

Keyword research is important because when you know what your audience is searching for, you can optimize your website accordingly. Keyword rich, well-written content is important for getting traffic to your site which is the goal of any online marketing strategy. Internet news is the number one choice for people ages 18-65 therefore optimized press releases can reach your target audience.

Analytics focuses on knowing who is visiting your site and what strategies are working behind the scene for your success. Analytics allows you to monitor and adjust your marketing appropriately.

Blog sites have become extremely popular recently. You can keep the audience interested by blogging about the recent news and updates to your business. It is also essential to create quality inbound and outbound links to your website for improving website ranking and thus attracting traffic.


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