ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Internet Marketing and Promotion

Updated on August 21, 2011

Succeed on the Web through Internet Marketing and Promotion

If it is your desire to be successful online and make some serious money then involve yourself with Internet marketing promotion. For any Internet marketing promotion campaign to be successful, you need to use several proven Internet marketing techniques. The most widely used technique is affiliate marketing.

Affiliate Marketing is where an organization offers an incentive to other web-based organizations to market the products or services that it offers. So a company selling TV’s could have an affiliate program that is offered to other web-based organizations that offer information on electronic products. The 'affiliate' is the website that promotes on behalf of the product or service supplier. An affiliate displays banner advertisements about the supplier’s product on their website or takes users to pages where they click on an offer to proceed to the supplier’s website. There is rarely any pay-per-click reimbursement, but affiliates take a commission on any goods or services sold as a result of the click on the advertisement.

Examples include rewards sites, where users are rewarded with cash or gifts, when they complete an offer. The affiliate program has basically four players: the merchant (also known as 'retailer' or ‘supplier’), the network, the publisher (also known as 'the affiliate') and the customer. And here’s how it works:

1.The user goes to affiliate’s website, finds interest in an offer and clicks on the advertisement.

2.User is directed to the retailer’s website where he makes the payment to buy the product.

3.After the sale is complete, the retailer pays the affiliate a certain percentage of the profit, or a fixed amount.

The concept of revenue sharing is not a new concept. Some businesses owe much of their success to affiliate marketing, a noticeable example being

Other major techniques for Internet marketing promotion are keyword research, optimized content, optimized press releases, analytics, blogging, and link building.

Keyword research is important because when you know what your audience is searching for, you can optimize your website accordingly. Keyword rich, well-written content is important for getting traffic to your site which is the goal of any online marketing strategy. Internet news is the number one choice for people ages 18-65 therefore optimized press releases can reach your target audience.

Analytics focuses on knowing who is visiting your site and what strategies are working behind the scene for your success. Analytics allows you to monitor and adjust your marketing appropriately.

Blog sites have become extremely popular recently. You can keep the audience interested by blogging about the recent news and updates to your business. It is also essential to create quality inbound and outbound links to your website for improving website ranking and thus attracting traffic.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)