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Is Facebook Dead?

Updated on December 29, 2018
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I enjoy writing about a wide variety of topics that draw upon my decades of life experiences. I hope you enjoy reading my articles.

Facebook Ready To Be Put To Rest

Will we all be attending Facebook's funeral In coming years?
Will we all be attending Facebook's funeral In coming years? | Source

I used to scoff at Facebook critics that have been calling for the demise of the popular social networking site for years, as the site has grown at a breathtaking pace and has quickly become a mainstay in popular culture and many people’s daily lives.

Yes, it is easy to pick away at any fast-growing company and find faults, but I saw the Facebook frenzy all around me and understood the potential goldmine that Facebook is for its advertising potential. After all, Facebook’s users tell advertisers what the “Like” and make it easy for them to serve targeted advertisements that have a much better chance of selling a product or service than traditional mass advertising. At its core, that is the power of Facebook, and those that dismiss it are being foolish. Facebook has the potential to be an advertising blockbuster, with huge revenues and earnings that could materialize from targeted advertising, if the company plays their cards correctly. So, it is not easy to write Facebook as dead.

Facebook's Gravestone

Some critics of Facebook are already making plans to visit Facebook's grave.
Some critics of Facebook are already making plans to visit Facebook's grave. | Source

A Pew Research Poll Provide Insights Into Facebook’s Status

Even before Pew Research, the renowned American research firm, released their polling data in early 2013 that indicated that Facebook was losing its appeal among many American users, I found myself wondering is Facebook dead? I am a semi-regular Facebook user, certainly not a Facebook addict like some of my Facebook friends. Even with over 100 Facebook friends, I started seeing long lapses at times between friend updates, then I noticed that instead of updates and active discussions (what Facebook was like when I first joined), I started seeing more sharing of captioned photos with little or no discussion dominating my Facebook feed. Finally, I noticed some avid Facebook users I was connected to quit and delete their accounts. Obviously, some users had had enough of Facebook.

Instead of being the fast-growing social networking site that everyone was talking about, Facebook started to look like something people were growing tired of using, which made me wonder whether there was something to those who think Facebook’s days are numbered. I don’t mean dead tomorrow or even dead next year, but in the long run, is the Facebook social networking model going to run its course and die a slow death, as users move on to other pursuits and their business gets eclipsed by other social networking sites? Will Facebook itself be eclipsed in the same way that Facebook eclipsed MySpace, which was at one time the dominant social networking site? That remains to be seen, but it is starting to look like the Facebook’s critics that have long called for the site’s eventual demise might be onto something, at least in the very long run.

Pew Research’s Internet and American Life Project performed a comprehensive survey of Facebook users that was made public in early 2013. The survey found that 61 percent of Facebook users admitted that they took a hiatus from Facebook for at least two or more weeks in the recent past. Their reasons for tuning out Facebook varied from being bored of Facebook, to finding the content to be too irrelevant, to finding too much drama (as if most people’s lives don’t have enough drama already). Twenty percent of Facebook users surveyed by Pew said they decided to take a break from Facebook because they were too busy to keep up with the continuous status updates in their Facebook newsfeed. This was the number one reason cited for taking a vacation from Facebook.

It Is Dead With Young People,The Instragram Connection

With one demographic group, the answer appears to be yes it is dead. This is very worrisome for Facebook’s future since this demographic group is teens and pre-teens (a/k/a/ tweens), who have turned to other social networking sites to communicate and have generally avoided Facebook. One of these alternative social networking sites is Instagram, which explains the head-scratching acquisition of Instagram by Facebook during 2012. Why would the all-mighty Facebook care about a photo sharing social networking site such as Instagram that had no significant revenue? It appears Facebook was looking at where the young people were going to social network and didn’t want to be left out. But will Facebook be left out in the long run by this up and coming generation that doesn’t even remember a time before the Internet existed? That may be the crux of the problem facing Facebook in their efforts to avoid becoming another Internet dinosaur, left for dead, like MySpace.

Not So Fast On Writing Off Facebook For Dead

Many argue: don’t be so fast to write Facebook off as dead. The Pew study found Facebook’s user base is enormous, with two-thirds of American adults that have Internet connections maintaining a Facebook account. Other popular social networking sites, such as Twitter and LinkedIn can boast only a fraction of Facebook’s user base, with Twitter only being used by about 16 percent of American Internet users and LinkedIn garnering a user rate of 20 percent. Facebook’s dominance in the number of users, in advertising, and in cash flow, give the company a huge advantage going forward in the ever-changing social networking space. After all, if you are looking for your friends, the best place to look for them and find them is on Facebook. The same goes for advertisers; Facebook provides some of the best opportunities for truly targeted advertising. Facebook needs to innovate and make strategic acquisitions to survive in the long run, which is why they are constantly tweaking their user interface and why they bought Instagram and will likely make additional strategic acquisitions in the future.

The thing that makes Facebook’s future so uncertain and why Facebook’s death has to be considered, despite its current overwhelming position in social networking, is because in some ways Facebook’s greatest strengths are also its greatest weaknesses. Yes, if one wants to find their friends online, Facebook is the place to find them. But, what if a few of one’s closest friends delete their Facebook accounts? How likely is someone to stick around on Facebook once their closest friends are gone? Also, while Facebook could be an advertising powerhouse with users being served highly targeted advertisements in a way that could become extremely valuable to marketers, how far can Facebook push their advertising to their users without turning them off and causing them to find other social networking venues that aren’t treating them like a demographic advertising commodity?

E-mail still works pretty well for keeping in touch with close friends and remains an alternative to Facebook. Who knows what else might come along that improves the social networking experience and renders Facebook irrelevant? If the tide starts turning against Facebook, the number of Facebook users could drop rapidly and the company’s revenues could fall just as quickly since the primary advantage that Facebook currently has in the social networking space is its dominant positions. Once that position is gone, Facebook could unravel quickly, as users find fewer friends using Facebook, and less reason for themselves to remain Facebook users.

I wouldn’t be writing Facebook’s obituary just yet, but for the first time in a long time, this question is not as taboo or ridiculous as it once sounded.

Is Facebook Dead Poll

Do You Think Facebook Is Dead (In The Short or Long Run)?

See results

Mark Zuckerberg's Facebook future in doubt

© 2013 John Coviello

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    • Rock_nj profile imageAUTHOR

      John Coviello 

      5 years ago from New Jersey

      Bk42author, After using Facebook for a few years, I have mixed feelings about the social networking site. First off, it definitely gets annoying when extroverts spout off about everything, and when people discuss things that are better kept behind closed doors. However, I also get a nice pick-me-up from hearing from friends and having them like something the things I put on Facebook. It's nice to know they are still out there and care about me.

      How I feel doesn't matter regarding the topic at hand regarding whether Facebook's time is already up and it is going to eventually die. I think it's very possible, as the trends haven't gotten any better for Facebook since I wrote this Hub. Young people are flocking to other social networking sites that their parents aren't on, and all in all Facebook is a novelty that can wear off. All in all, Facebook can be quite tedious and time consuming. It's definitely the first thing I cut out when I get busy. Just not that important. If enough people find it not important, then Facebook is doomed.

    • Bk42author profile image

      Brenda Thornlow 

      5 years ago from New York

      Great hub! Personally, I find myself using FB less and less. Over the years it seems to have become a place for people to air their dirty laundry and try to start political debates for no reason. Voted up!

    • HappyMikeWritter profile image

      HappyMikeWritter 

      5 years ago

      Facebook is totally dead and most annoying social site in a world. So facebook is no go for me :-) But I enjoyed reading your article.

    • J - R - Fr13m9n profile image

      Jane Ramona Rynkiewicz Frieman 

      5 years ago from Morris County, New Jersey

      FACEBOOK - If a writer plans to write his or her political views on this social media site, appears that if I use the old expression, "it falls on deaf ears". Only a few social and environmental activists, to my knowledge, use Facebook. Twitter seems to pick up that sort of commentary.

      The competition of social media sites seems on the rise, which probably cuts into their profits. Might I emphasize that the competition is growing.

    • lisavanvorst profile image

      Lisa VanVorst 

      5 years ago from New Jersey

      Great hub. I also read that face book was losing the younger population. I contribute this to the fact that many of those teenagers who were on face book did not like mom, dad, grandma and grandpa on it. I think the older population is taking over face book. I am not on face book. Lately people I know post there problems open to all. It's a place to air your dirty laundry or a place to just take tons of photos of oneself. People will post selfie's of them at dinner, parties, or just posing. I personally will never join face book, I guess the closest I've gotten to posting anything is hubpages. However this is a writer's site and the pictures posted are relevant to the hub. I don't think facebook is over, it's just losing the younger generation to instagram.

    • Nadine May profile image

      Nadine May 

      5 years ago from Cape Town, Western Cape, South Africa

      Very interesting topic. At this moment I believe that FB will continue to thrive. It's a great social media network for us to promote our events.

    • Rock_nj profile imageAUTHOR

      John Coviello 

      6 years ago from New Jersey

      Good points. Don't expect Facebook to limit their adverts. They have shareholders looking for increasing revenue and profits. They have plans to start integrating video adverts soon. I find the adverts to be annoying. If they become too frequent in my Facebook feed, they will definitely turn me off.

    • David Trujillo profile image

      David Trujillo Uribe 

      6 years ago from Medellin, Colombia

      Facebook is becoming cluttered with advetisement and that is what you see in your news feed instead of your friends. We tend to like everything we find growing the noise of our feed which doesn´t really reflect our interests.

      Facebook was right about Instagram and I hadn´t understood the adquisition until this article. Facebook will survive because they are very aggressive keeping up to pace with the new generations. They just have to limit themselves with adverts.

    • Rock_nj profile imageAUTHOR

      John Coviello 

      6 years ago from New Jersey

      Thanks for the compliment. It's never a good sign when someone in high level management at a company sells a large a chunk of shares. They may have to sell for various reasons, such as paying taxes, but when they let go of that much stock, it makes you go hmmm. Do they know something nobody else knows?

    • sallybea profile image

      Sally Gulbrandsen 

      6 years ago from Norfolk

      Fascinating and beautifully written Hub especially in view of the fact that Chief Operating Officer Sheryl Sandberg sold about $91 million worth of shares in the social network yesterday.

    • Rock_nj profile imageAUTHOR

      John Coviello 

      6 years ago from New Jersey

      Thanks for your feedback everyone. I also use Facebook for things other than social networking, which keeps it more engaging. One thing I "Like" about Facebook is that when I "Like" something that interests me, I am sent regular updates. Kind of like what Mark Z recently said about the Facebook Newsfeed being someone's own personal newspaper. I don't have to go out and search Google for what's happening with my favorites things (TV shows, bands, authors, etc.), because Facebook provides me updates.

    • profile image

      Beth37 

      6 years ago

      I hope not, I own stock.

      I am a bit of an addict. I don't know if I'd go back so often if it weren't for FB scrabble. I think the amount of interests you have on FB determines the frequency of your returns.

    • mailxpress profile image

      Michelle Cesare 

      6 years ago from New York

      No, no. I don't feel FB will die soon. I believe that FB will continue to thrive especially with TV shows, news channels and TV music channels that prompt users to interact on FB the most compared to any other Social Networking website.

      Excellent article. You are a good writer. It must come natural for you.

    • DDE profile image

      Devika Primić 

      6 years ago from Dubrovnik, Croatia

      Informative and I don't spend much time on Facebook thanks for this hub

    • VictoriaSheffield profile image

      Author Victoria Sheffield 

      6 years ago from Georgia

      wow! This is an amazing topic!

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