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Is SEO all about Keywords and Links?

Updated on March 15, 2010

What is SEO all about?

One of the specialties of SEO is that if you have really understood the basics, then you can become an expert. Because, SEO is nothing but a series of tactics which when applied properly gives amazing results, where basics play the most vital role rather than any other in-depth factor constituting for the same.

What we want to achieve through SEO is the relevancy of the particular content about which we are going. Unless you have relevance in the content you provide through your site, most of the times, you effort may go waste. This is the primary reason for the failure of lot of webmasters who go about SEO.

Role of Keywords

What we want to achieve through SEO is the relevancy of the particular content about which we are going. Unless you have relevance in the content you provide through your site, most of the times, you effort may go waste. This is the primary reason for a lot of webmasters who go about SEO.

And there's nothing to wonder about the fact that a lot of webmasters have already read about the tactics that work all time. But there are always discussions going about whether keywords and links are just enough for SEO. As you can just see, anything and everything is based upon one or more keywords. That we usually call 'a niche'. So keyword research is something that should be completed even before starting your niche website unless you write for article directories or so. So only after you have accumalated every detail about the keyword, then you are ready to start.

Keyword serves something more than just being a keyword. It doesn't matter whether you have a long tail or short tailed keyword, but as long as your content is relevant to the niche or keyword. 

Does Keyword Density really matter?

And keyword density is one of the topics where a large number of myths exist. Because, a lot of people think that they can rank better as long as they use the keyword more and more times in their content. But the fact is that it results in a malpractice called keyword stuffing. So, it is not necessary that you should use the keywords in your content a lot of times. Even articles including keywords only one or two times are ranking well. Because relevancy takes the most part.  

While Considering Link Building ....

As you all know, links are something that constitutes votes to your sites. The more links mean more votes. But the qaulity and relevance of the links are the most important aspects that has to be taken into consideration while building links to your site or blog. So what you have to learn is that : Even though Keyword and inbound links are the most fundamental aspects of SEO, it may go waste if you fail to provide relevancy.


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