Keywords Right or Wrong? Let me change this to Keyword stuffing is wrong.

Keywords, Right or Wrong

The general concept of keywords is very simple and generally very helpful. But it seems we have just accepted them without regard for the negative aspects. Keywords are just as the name suggests, keys to a door to hundreds of references to a particular word. What could possibly be wrong with that?

Everything.

The problem is what I call Mind Herding. The hundreds, or even thousands, of references we are given and the order of the references is done via marketing and numbers. A huge industry has come up to drive search results to particular websites. With few exceptions, the references we get to view are not derived from an intellectual conclusion but rather from a “pay to play” numbers oriented focus. We all understand sponsored results, but even the “web results” are determined by entrepreneurs who use methodical techniques to drive/herd users to their sites. I cannot speak poorly of the free enterprise system that creates/created this environment. It is the nature of free markets to drive potential customers/users to a given point of display and purchase. The system is not either right or wrong, the system just is the way it is. But the users can be either right of wrong.

Internetizens need to be responsible consumers, even if what they are consuming is free, or perhaps more so when what they are consuming is free. And here is where it starts; we must learn to control our clicks. We must learn to use discernment in “surfing” or researching. It is time in this great Internet experience that we just say no to clicking onto sites and links that clearly are just herding us into a marketing strategy. Probably teaching our children about this concept is the best thing we can do for our future.

Our brains will overcome this nonsense.

I think that if I am asked I will continue this subject matter by explaining how to tell if a site is not containing what you are looking for, and how to enter keywords to get just what you are looking for on the net.

I remember when my wonderful bride and I started dating. Her English was excellent for her well educated position in Southeast Asia. She would constantly question me about deeper meanings of words and their origin. But after more than a decade she called me up to ask about, "what is a kindle?". I began explaining the notions of kindling, fires and some cutlural factors of someone called a kindler that could be the life blood of nomadic tribes in freezing conditions --- she told me to shut up (very harsh for her) And I quickly told her about the device known as a KIndle. Her internal search engine did not have time to browse. That is ok but not normally in tune with higher awareness.

If you just want a quick answer without understanding. Do not grow.

So you have the keyword editor/publisher and they want to cast the widest net possible to attract. And you have the searcher who thinks he wants exactly what he is looking for. Both are wrong for the purpose of education and understanding. The words we used are not meant to be vague and they are certainly not meant to restrict our thought. When you search by keywords, open your eyes and learn about the strange deviations and adaptations of the word, whatever you are searching for will be enhanced by this education.

Publishing keywords is a question of niche marketing or splatter gun approach to indiscrimanate click and visiting attraction. If your looking to make money go with the latter.

The bottom line my friends is that words are organic, spoken, written, copied, researched, geography, demography all play a role in determining just what we mean. I hope to take the time to mean to understand the words a little bit better. They are marvelous