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Learning the Digital Marketing, Social Media and Content Integration Ropes

Updated on July 26, 2016

Social media is the fastest growing marketing tool around yet recent research has revealed that only one in ten UK marketers is using it to generate new business. Considering it’s free and has been around for ages, this is a truly shocking statistic and one that Zoober’s digital marketing course trainers hope to change.

Don’t throw your marketing training budget down the drain

There are plenty of so-called social media gurus out there who are self-appointed experts with no real clue about training other people on how to make social media work for them. Just because you’re an expert in social media doesn’t automatically make you an expert in using social media to producemeasurable marketing results. Don’t be fooled into giving them your precious training budget. There will be plenty of abstract theories and ideas about ‘connecting’ people but not much in the way of practical tools to use back in the office.

Social media isn’t just about attaining ‘friends’ and ‘likes’

. All that effort needs to generate leadsfor your sales team. You need to be able to measure your return on investment accurately; just because you’re working hard, doesn’t necessarily mean you’re using social media successfully. Nearly 40% of small businesses surveyed get no return from their presence on Facebook, according to research reported in the Scotsman. A quarter of these firms that use Twitter don't find the website useful and 35% of those with blogs say they don't give returns.

Social media training that makes it work for you has to recognise that every business is unique and that cookie cutter approaches won’t get your business the attention it needs in a crowded market. The right training course will also recognise that social media engagement isn’t effective in isolation, and will equip you with the skills you need to transform your digital marketing, social media and content into one integrated, streamlined, lead generating machine.

How do good digital marketing courses do this?

You don’t need to turn into a social media robot, who never leaves the desk to eat, sleep or have a life. But you should learn new, practical skills demonstrated in a clear, non-techy way. All DA courses use a five step methodology (don’t worry, we won’t ask about your relationship with alcohol) that will teach you how to transform your marketing activities:

We’ll show you how to identify the areas that need changing and then we’ll hold your hand while you do it. Not literally, we don’t have enough hands or long enough arms, but we will welcome you into our Digital Academy Pune Community and help you achieve your goals by setting you objectives and providing the tools and resources you need to keep on track.


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