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Little Known Twitter Tips That Can Help Your Online Business Marketing
What is so special about the blue bird?
The reason that twitter is said to be a hands-on tool for easy marketing is that the entire process is such a no-brainer that a half assed attempt can get you some leads. Granted that the leads may not be very focused especially if your twitter followers are not really the target group but it is not bad for getting traffic to your site and making your product/service well known.
If you can type two lines of text or can hire a monkey to do that and can include your url (or shortened url), you are good to go. Thereafter your ability to write a compelling message in 140 characters or less is going to determine your success in twitter based social marketing.
Why twitter and not other channels like facebook?
Most marketers who carry out extensive campaigns do so through all the available medium. Some even go as far as distributing flyers and putting up banners at fairs (offline marketing). However, for beginners or casual marketers, twitter is a hassle free, no/low cost way of getting the word out. You don't have to have any special talents, you don't have to have lots of money AND you don't have to have a killer product or service. If you have something to show and can talk about it convincingly on twitter, people will listen.
Unlike twitter, facebook fan pages and their success requires certain level of expertise and lots of time. Facebook ad campaigns are expensive and often work out as non-productive since the typical faceebook user is in a surfing/entertainment mode and not in buying/business mode. So, spending all the money to bring in useless leads make no business sense.
Catching your audience at just the right time can make a whole lot of difference to your campaign. So, try to take that into account when planning your tweeting times and days.
Let them be quiet first
Even if you are not inclined to put money into twitter services, common sense dictates that it is better to send out your word when your audience is quieter yet receptive. Late afternoons are the best times on weekdays to make that happen. When the day starts the twitterati is excited to share its own news and it takes a while for them to pipe down.
Undoubtedly you don't want to be talking when everybody else is. Obviously, there would be little chance of getting heard in all the din.
TIP1: Tweet When It Makes Most Sense
Several services out there focus on helping you tweet. One of them is aimed at choosing the right TIMES to tweet. Of course, it makes sense to catch your audience when they are at their receptive bests. Making the right tweets at the right times is key to maximizing your twitter marketing efforts.
One such service is http://www.tweriod.com/ .The free analysis will analyze up to 1000 of your followers and for more followers you can choose to buy one of their very inexpensive premium plans. Combine this with http://bufferapp.com and you have a winning combination.
Here is my YouTube video showing how brilliantly simple Tweriod is !!
TIP2: Get Followers. Lots of them. Slowly.
Many so called gurus advising you on getting lots and lots of twitter followers to your official twitter account AND they'll even go ahead and suggest using a fiverr gig or two. What they won't tell you is that your account will get banned for this.Plus, what you'll learn later is that most of these twitter accounts (your new followers) are new, fake accounts probably put up by bots. The second twitter sees these accounts, these will be banned too.
Twitter doesn't encourage aggressive following, buying followers or anything that suggests unnatural use of the site. What they want you to do is follow their rules and behave like gentlemen and women.
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If you must, use sites like http://increasefollowers.org/ which gets you followers in a graded manner. It seems more natural and your account is less likely to get banned for spamming.
Sites like http://justunfollow.com allow you to see the followers which haven't returned you back your follow (you followed them, they didn't) and you can even arrange them in the order of date of follow.
You can just unfollow the followers who haven't followed you back after considerable time of your following them. Just unfollow them (take a paid membership to increase the daily limit). Then go and choose a few good, decent looking individuals with decent number of followers (200-300 at least) and follow a good number of them. Rinse and repeat. Only after a few days of doing this, you'll easily have 1000s of followers. You'll of course have to adhere with some twitter imposed limits (hence the need to unfollow useless profiles) and once you get the hang of it, its just 2-3 minutes out of your daily schedule to get you a good number of followers.
TIP3: Learn How To Use The '@'
Here is a neat little trick.
When you use @ at the beginning of a tweet and type it as @username, only the person with that username, the followers you both have in common and you yourself will be able to see the tweet. If that is what you want, then it's all good.
However, in case you want the tweet to reach all of your followers then use a period before the '@' symbol.
For example, when you tweet ".@MathaMiguels's latest music album is just awesome", you'll reach out not only to MarthaMiguel's followers but also to all your followers too.
Twitter's own search engine at : http://search.twitter.com/ allows you to search not only for hashtags and keywords but also shows you what's trending on twitter that day.
Sites like Hashtags.org, Happn.in, HashTweeps.com, Twitterfall.com, TweetDeck.com, WhattheTrend.com, Trendistic.com all allow you varying levels of insight into the workings of Twitter. Use a few of them to start with and see if you like them. For example Hashtags.org will not only search for keywords and hashtags but will also give you graphical representations of the topics being discussed. On the other side of the spectrum What the Trend even gives you a description of why a particular topic is trending and also offers analytics and reporting.
TIP5: Learn To Say "Please..."
Anyone who has been on twitter for a few days would recognize that viewer engagement is visible only with ReTweets and Replies. Other than that what happened to your tweets, that's between you and the Almightly. So, in order to increase tweet to eyeball ratio as well as the perceived engagement of users, it makes sense to ask people to retweet.
Retweeting becomes more frequent with topical messages, but in general it has been observed that for any kind of tweet, if you ask your audience to retweet, they are much likely to do so. The best way is to include "Please ReTweet" or "Pls ReTweet" at the end of your message. You can also use "Please RT" or "Pls RT" but it has been seen that these last two ways of framing a Retweet request is less effective and less likely to prompt users to retweet your message.
Just one more thing...asking for a retweet can come across as begging and that is so NOT COOL. So, strategize your moves and get the most out of your tweets.
TIP6: Help Your Followers Retweet.
When crafting a tweet do not exhaust all the 140 characters. Keep the tweet Short And Simple (KISS). If possible, leave at least 20 characters space for your followers to be able to retweet and add some words of their own. If they are needed to edit the tweet for that, most people would rather just cancel the window and won't bother.
TIP7: Use Twitter Tools For Your Wordpress Blog
Almost any marketer, businessperson or hobbyist worst his name has a blog in today's times. A good number of these blogs are hosted on the Wordpress framework. Wordpress is extremely easy to install and some top class hosts like HostGator provide integrated cPanel to make the whole thing automatic. So, if you buy hosting from HostGator, your wordpress install will take you no more than 5 minutes and 5 clicks.
Such twitter tools help you connect multiple twitter accounts, archive your tweets, can create a blog post from each of your tweets and tweet out your blog links and offer several other functions and options. Apart from this free twitter toolset available at http://wordpress.org/plugins/twitter-tools/, there are also several paid options for this. These paid tools will have more support, better updates and will be more functional.
Three such wonderful tools are:
Another wonderful site at http://paper.li/ helps you start a newspaper right out of your tweets. It
"allows you to collect tweets and curate them manually or automatically in a newspaper-style format."
Utilize URL Shorteners
Sometimes the links in your tweets will be long and ugly and right then the url shortners will come in handy. Most people must already know about the usefulness of url shortners but for the sake of completeness. I will mention that the most used ones are bit.ly, goo.gl and
Though bit.ly is a great tool (and so is goo.gl) these two might not track the clicks to some "blacklisted" sites like Clickbank due to their self enforced and IMO unnecessary policing . In fact goo.gl may go so far as to not redirect the link properly hence rendering your whole campaign useless. There is no reason however for you to not use the great earning methods like Clickbank and despite some very shady products Clickbank and such affiliate sites have some great gems which have been bestsellers for years now. In such cases where you are unable to use bit.ly or goo.gl, just try other link shortening sites like tinyurl.com and bit.do.