ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What is Local SEO?

Updated on April 8, 2012

SEO Experts

If you are running a small business you have probably realized that Search Optimization is going to be one of the key aspects of your marketing strategy, however, there is a lot more to this form of advertising than just gaining top rankings for your website on the Google country domain from where you are located.

You may decide that you need to narrow your audience down to an even more specific region of people, this is where Local SEO comes into play.

Google Places & Google Maps

Most people have registered their business on Google Places but if you include keywords in your title and description it will appear alongside the organic search results with a little marker to tell the searcher that your business is local.

Also when you verify your Google Places listing by telephone, a map with images will appear next to your organic search result when typing your business name! Upon clicking on the map for more information there are also text-ad spots which you and your competitors can bid on in Adwords.

Location Extensions in Adwords

I learned about Location Extensions whilst running Adwords campaigns and brushed up a little on it while taking my certification exams. In Adwords you are able to link to your Google Places account, this means that your address will be displayed under each text Ad when a user searches for related services in your location.

You can also enter the address of the business directly into Adwords if you don't have access to the Google Places account, this can also be useful if you are a large brand and want to assign different stores to various ads rather than your main headquarters.

Google will also use the searchers I.P address as an indication of where they are searching from and this means more impressions for your ad from relevant people who might be within visiting distance of your store.

Location Opinion

My last suggestion for improving your local search optimization comes from personal experience and it also can result in great viral traffic for your site.

Customer reviews and comments play an important role when potential customers are deciding whether or not to trust your service, they will look at the other listings below your main site when typing your business name into Google.

An example of Good customer testimonials presented itself in the form of a review site displaying a few spots below my clients main site, I decided to backlink this page and it resulted in the listing moving directly to second place and Google also displays a yellow star rating which looks attractive to searchers.

If you do not see any of these review sites displaying on page one for your business, why not specifically design a testimonials site like I did here for a company named Seymour Direct.


Submit a Comment

No comments yet.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)