ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Magento - Brief Overview

Updated on May 29, 2015

We are in the age of Information Technology and e-commerce boom has taken place recently in India. Until the early 2000’s people in India were still buying stuff directly from stores, the primary reason being the unfamiliarity of online sellers. Now, with so many active online sellers in India, people are keen to spend their money into buying from online stores. There is proven transaction security and much ease in the overall process of purchasing. Apart from this, there are many other alluring reasons to shop online like there is wider choice, competitive prices, and delivery at your doorstep.

Most of all, online shopping is the ‘in’ thing these days. It’s considered modern and cool to shop from the convenience of your home.

Magento has played a big role in the e-commerce boom all over the world and India is no exception. Magento is an e-commerce web-application development platform, released in March 2008. Magento community version is free to use and customize. In just a few years, Magento has changed the scene of the e-commerce market very rapidly by bringing other ecommerce-platforms to its feet!

Figure1: Graph plotting Magento’s share in the e-commerce market today.
Figure1: Graph plotting Magento’s share in the e-commerce market today. | Source

Magento Features

Let us look at why Magento has grown so much in the market despite of other big names like OpenCart and osCommerce. We will look at the features Magento provides over other shopping carts and why it is so beneficial to build your e-commerce store with Magento.

Inbuilt Features:

  1. Catalog Management –
    1. Batch Import/Export of Products: Magento allows import and export of catalog from other stores. So if you had a store in, say for example, osCommerce and you want to switch to Magento for obvious reasons, you don’t need to worry about re-entering all the product information. You can directly port the products from osCommerce to Magento using the inbuilt CSV import.
    2. Digital Products Support – Apart from the regular tangible stuff, magento has provision for digital stuff like e-books and other downloadable items.
    3. Magento allows you to easily generate coupons/discounts/special prices without the knowledge of computer programming
    4. Catalog Browsing –
      1. Layered navigation for filtering of products in categories.
      2. Product Comparisons
      3. Product Reviews
      4. Checkout and Payment –
        1. One page checkout
        2. Guest checkout
        3. Multiple payment options supported with integrated Paypal and Paypal Express.
        4. Excellent Customer Service Features –
          1. Customer dashboard with features like previous orders, wishlist, reordering, order tracking etc.
          2. Guest order status
          3. International Support -
            1. Multiple languages are supported
            2. Multiple currencies are supported


Many a times the above features are unable to cater to the very unique and complex seller needs. That’s where Magento’s custom modules/extensions come into the play. Magento is fully customizable but it is not that easy to customize. It is always better to go to an expert with your customization needs to build a custom and complete e-commerce solution for you.

Community support

As Magento is growing in popularity, the number of people in community is also growing. There are a lot happening simultaneously in the Magento Community online. A lot of questions are being asked in the forums, new features being requested, bugs being reported and fixed and hence new releases of Magento Community are releasing one after another.

It is the truly the era of Magento e-commerce and both an online seller or someone aspiring to become one can take the benefit. Here are some of the businesses who have used and benefited from the Magento Platform:

Figure2: Some businesses who use Magento
Figure2: Some businesses who use Magento | Source


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)