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Microsoft and HTC collaborate to come up with an HTC One M8 Windows Phone

Updated on November 22, 2014

HTC One M8, which made a name for its elegant design and high definition audio, now runs the Windows Phone platform and is available for $649. The new One M8 version now has the Windows Live Tiles, with a touch of HTC’s award-winning design, voice controls and front-facing stereo speakers.

While Apple succeeds in the smartphone market with its own mobile OS tied to only one hardware - its own, Microsoft’s Windows Phone smartphone is left behind. WP only has the Nokia to rely on, and even coming to the point of acquiring the Nokia smartphone division.

The Android mobile OS by Google also achieves domination of the smartphone market by giving away the software to mobile device makers for free. Though Microsoft charged only $20 to $30 per device as license fee, such glues the manufacturers to the Android camp. It was quite late when Microsoft waived its OS license fee as its market share already went downhill from 4.1 percent on Q3 2013 to 3.3 percent on Q3 this year.

Collaborating with HTC and releasing the One M8 phone again with a WP software gives Microsoft a new opportunity for mobile business growth. It is much better than just convincing original equipment manufacturers to design a new device to run its WP OS. WP can simply run on Android devices instead, and the first device to have it is HTC One M8.

Debuted early this year, the HTC One M8 has been one of the favorite Android phones of many tech pundits, with its 1080p high definition display, Corning Gorilla Glass, innovative craftsmanship, fast performance of Qualcomm Snapdragon processor and serious battery life. However, the sales of One M8 is fading with the emergence of more competitors, like the Samsung Galaxy S5, Motorola Moto X and Google Nexus phones.

The Microsoft and HTC partnership is a good tactic in trying to boost sales and goose the market share of the Windows Phone platform. The move does not require any hardware alterations since the Snapdragon CPU is compatible with WP. Only the camera app is edited for some features such as BlinkFeed.

There are some challenges in the apps department though. A review of HTC One M8 for Windows by the the Verge points more than 30,000 apps only, just about 33 percent of what are found in iOS and Android, and some versions of WP mainstream apps have features behind those of Apple’s and Google’s platforms.

Other than that, Microsoft and HTC have come up with a smart concept, the product of which is HTC One M8 for Windows. With minimal hardware costs, the M8 is given a shot and comes out anew. When this undertaking becomes successful, some Android phone OEMs can follow as well.


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