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Mobile App Marketing: The Key Ingredients For A Successful Launch

Updated on June 11, 2013

You may have invested so much time and effort in creating your mobile app; however, it never really ends there. Yes, you have plans on submitting it to online app stores, but that’s really just half of the work. Your app is not just a product anymore; it has become a business. Therefore, you cannot just sit back and watch the downloads roll up.

Just like any company, you have to have a strong marketing strategy. You want to make sure people actually know that your app exists – that your work of genius is, in fact, constantly getting attention and usage. Below is a list of key ingredients that will definitely help you cook up a successful launch.


1. A neat landing page.

A landing page is basically your app’s first home. Before putting it up on any online store, it is through this page that people are going to know what your app is all about. This is where curiosity among potential users will be triggered. This is where they ask questions like, “Is this interesting enough?” or “Is it worth my money and time?” To increase the chances of them, saying yes, keep your landing page clean yet informative and share-worthy. Get to the point, be extra clear when introducing your app, account for the problems it can solve and values it can provide the user, and make best use of the vast universe of social media.

2. A well-designed app icon.

Your icon is the user’s initial encounter with your app, so you might as well have a well-designed one. How would you know if it’s working? Simple. It conveys the app’s purpose, stands out among the competitors, and warrants undivided attention. If you’re not so much of a designer, fret not. You can always find experienced design ninjas on websites like Behance and Dribble. People judge an app by its icon just like how they judge a book by its cover – so see to it that yours looks awesome.

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3. A strong social media presence.

Hype your app via social media. Keep people excited about the release through progress reports in the form of status updates or tweets. Use your icon design across all your online accounts so other potential users may easily recognize it. The key here is to always give an interesting peek inside your app experience. If they like what they see, they will more than likely buy it.

4. An effective app description.

Decide what specific things you want people, in general, to know about your app. Briefly yet clearly put those into words, and make sure they’re gripping enough to attract potential users to delve into the page further. Make it an easy read. How? Instead of writing them in paragraphs, use bullet points. Attach screenshots, as well, to let potential users have a quick feel of the app.

Clearly, promoting your app ranks among the important elements for a successful launch. With enough creativity and persistence, your app might just become a massive hit.


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    • profile image

      Mickey Mixon 4 years ago

      Nice information!

    • redfive profile image

      Levy Tate 4 years ago from California, USA

      Thank you!

    • redfive profile image

      Levy Tate 4 years ago from California, USA

      Thanks for the link, sir! Will go check it out :)

    • profile image

      Comboapp 4 years ago

      I would like to add two things to the points expressed in the article:

      1. Since in iOS 6 an app screenshots are front and featured and an app description does come second when a person is swapping through the App Store app it's really crutial to put your energy and effort in creating a set of really compelling screenshots.

      2. Before you're going to create your channels on your Facebook, Twitter, Pinterest and YouTube make sure you have a plan what content are you going to publish there. What will be your message to the audience?

      We would love to provide more insight and share our experience, just visit

    • jabelufiroz profile image

      Firoz 4 years ago from India

      Very impressive marketing tips for mobile apps. Voted up.

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      Michael 4 years ago

      Some good pointers here. I highly recommend this resource here if anyone's looking for a custom mobile app marketing plan. We've used them with great success.