ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

NOW TV Review: Cost-Effective On Demand TV

Updated on May 12, 2016

About NOW TV


NOW TV is a UK provider owned by Sky TV offering on demand TV programmes, movies, sport and box sets, and first launched in 2012.


NOW TV can be accessed from a number of devices: TV, smartphone, tablet, game console and computer. Content is streamed via a Roku TV box that connects via a HDMI plug. The NOW TV box requires a wifi connection.


Compared to subscription services, NOW TV is a pay-as-you-go box, which means that you can cancel and reconnect any time you like.


NOW TV was launched in response to the “growing appetite for greater flexibility in how people watch TV” at a time when 13 million UK households still weren't paying for subscription TV services, according to Sky.

A similar service is available in Germany and Italy with the Sky Online TV Box.

NOW TV started by offering a movies streaming service, adding sport and entertainment at a later stage.

NOW TV Navigation

Source

NOW TV Channels

You can currently view three categories with NOW TV:


  • entertainment

  • sport

  • movies

The basic service includes a selection of UK channels including BBC iPlayer, 4 OD (Channel 4), ITV on demand and Sky News. YouTube was added in 2014; from 2014 NOW TV can be accessed from Google Chromcast and from 2015 NOW TV is also available on Apple TV.

If you have a TV licence you can watch programmes live, otherwise the standard service offers a variety of programmes that had been aired previously.


NOW TV comes with the following on demand channels:


  • BBC iPlayer

  • ITV On Demand

  • 4 OD

  • Demand 5

  • Sky Store

  • Sky News

  • Sky Sports News HQ

  • BBC News

  • BBC Sport


The entertainment month pass includes the following channels:


  • Sky 1

  • Sky Arts

  • Sky Atlantic

  • Sky Living

  • Comedy Central

  • Discovery Channel

  • Disney Channel

  • Fox

  • Gold

  • ITV Encore

  • MTV

  • Nickelodeon

  • Nick Jr.

  • ABC Studios

UPDATE: in 2016 NOW TV added National Geographic Wild.

Popular Programmes on NOW TV

Source

NOW TV Packages


You can choose to buy the NOW TV box on its own and then decide to try one of the packages (entertainment, sport, movies) with one of NOW TV's free trials. After the free trial expires you will be charged for the service, so if you no longer require it you need to cancel the subscription.

On the NOW TV website you will also find different packages, for example you can get the TV box together with a 2 month movie pass, a 3 month entertainment pass or a 2 day sports pass at a reduced price.

NOW TV Popular Boxsets

Source

NOW TV Channel Store

When you click on the NOW TV button you can add more internet channels for free. The most popular channels available to download are:


  • YouTube
  • Vevo
  • Fox News
  • Spotify
  • Facebook
  • Cruncyroll
  • TuneIn
  • Cnet
  • NHL
  • WSJ Video
  • TBN Networks
  • CNBC
  • Happy Kids 2
  • TED
  • Vimeo
  • RedBull TV
  • TwiT
  • GoPro
  • FS TV
  • playto
  • Picasa
  • EU Live
  • Flixter
  • IGN
  • Flickr

My TV Watchlist



Not all channels will allow you to add programmes to watch later, however if you go to the NOW TV button and browse through the channels or through the programmes, you can click on an individual programme and select “Add to My TV” to create your watchlist.

To retrieve your watchlist, go to the NOW TV button and select My TV then watchlist. Be aware that some programmes might be taken offline after a while.

My Experience Using NOW TV

I bought a NOW TV box package with a 3 month entertainment pass. Connecting the NOW TV box to my TV was very straightforward. You simply plug the TV box into the HDMI socket, type your NOW TV username and password and insert your wifi password.

Not having owned a Sky subscription before I can't comment whether the choice of channels is too limited. There are enough channels to entertain you and, if you ever bore of watching box sets, you can always purchase a movie pass and stream films on your TV.

If you are a fan of TV series like Game of Thrones or Mad Men you are in for a treat; however, some series take a while to become available, or you can only watch one series (at the time of writing only series 1 of Game of Thrones was online; however, when season 6 came out, not only NOW TV customers got a preview of episode 1 before it aired on TV, but they could also access all the previous series), or others get taken offline (check the “Leaving soon” section to make sure your favourite series is not disappearing).

Personally, what I find really positive about NOW TV is that you are no longer a passive viewer, keeping the TV in the background while mindlessly doing something else. Because you are choosing what you view, you become more engaged with the content.

I would prefer to have more channels but I reckon more will be added in the future. As a former Freeview customer, I was used to watching Dave or 4 Music, for example, which are not currently available on NOW TV (then again, Dave has a lot of re-runs like Top Gear and QI which make the majority of their content).

Pros and Cons of NOW TV

Pros
Cons
The price and the convenience of a pay-as-you-go model are very attractive, compared to paying a monthly subscription and being tied to a contract.
With on demand services, the main downside is that some programmes are only available for a limited time.
The box is very small so you don't need extra space for it.
The selection of movies and boxsets available can be quite limited.
4 devices can access NOW TV in the same household.
Check that you don't go over your broadband download limits or you will be charged extra by your broadband provider.
The remote is very easy to use and navigation is fairly straightforward.
Some channels are better categorised than others, ie, they have better navigation while some have clumsy navigation.
If you want to watch TV and save money on the TV licence fee, now TV is cost-effective, particularly if you want to cancel the service when you go on holiday and reactivate it when you get back.
 

Verdict


NOW TV is a cost-effective way to watch TV without a contract but you must be aware of its limitations in terms of what content is available.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)