QR codes and Kylie Minogue
All The Lovers
Kylie Minogue's video for her new song "All the Lovers" (off the album Aphrodite) features a veritable orgy. Kylie stands/sprawls atop a growing hillock of underwear clad beautiful people as she sings calming words to assuage her new lover's worries about her past lovers (Well, at least in my artistic critique of the song). And if the throbbing human volcano underneath her is an indication of past lovers, then our Kylie has certainly been around the block... the bisexual block at that.
In the first few seconds of the video you should notice a sneaky little QR Code printed on the falling coffee cup. According to Wikipedia "a QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed.
QR Codes are common in Japan, where they are currently the most popular type of two dimensional codes. Most current Japanese mobile phones can read this code with their camera."
Now if you download an application like the Upcode app I use on my Nokia E72, you will see that the reconstructed image from the coffee cup reads "LOVE". Nifty! Yet I can't help but think that they have only dipped their toes in the water here.
QR Codes can be used to represent URLs, Text, SMS, email message, email address, contact details (VCard) or Google Maps location. This QR Code, no matter how subtly embedded in the vid, would be noticed and reconstructed (as it has been) and this could direct people to an exclusive "behind the scenes" video, or an interview with Kylie, or a music download site, or... anything really. This is definitely a missed opportunity, but I'm sure more and more people will start to take notice, so big ups to Kylie Minogue for being the first to experiment with QR codes in her video.
QR Codes come of age
QR Codes will start becoming very common. Basically your mobile phone is now your own personal handheld code scanner. It's the simplest thing to open the application and it immediately recognises the code and directs your phone's browser to wherever it needs to go. Just like that you have a multitude of information at your fingertips.
But let's look at some applications that you should be using now. Remember that you can be very creative. As mentioned previously, QR Codes can direct your phone to do any number of tasks: URLs, Text, SMS, email message, email address, contact details (VCard) or Google Maps location.
My business cards will soon have the QR Code to my website on them. You could link to anything. Your FB profile, Twitter account etc. Here's a pic of a QR code on a very cool business card.
Next time you hold an event or have a stand at an event... preferably with promo girls, why not give them temporary QR code tattoos? THIS »»
PLUS THIS »»
EQUALS a marketing match made in heaven.
One of the most creative uses I've yet found is what's called QRBall, like a QR Code Paintball.
Here's how it works:
- Install a QR reader on your mobile.
- Everyone playing the game wears a t-shirt with a QR code on it or clips a QR code on their clothing
- Everyone playing the game stays within a pre-arranged area - the 'warzone'
- Someone 'shoots' your barcode with their phone, and you will get sent a text message saying you've been shot, and you're out of the game
- Once shot, you proceed to a pre-arranged area out of the warzone and have a drink with your fellow casualties
As you can see, there are loads of cool applications for which you can use QR codes and I'm sure you'll be seeing a lot more of them in the next few years.
I'd love to hear your suggestions on applications of QR codes.