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Reasons to have mobile website for your business

Updated on January 1, 2017

Being mobile-friendly does not just mean that your website can be viewed on mobile devices. A mobile-friendly site should be designed specifically for smaller screens, allowing easy navigation via larger touch-screen buttons, and only display relevant information and content for the users’ needs. Keep in mind that simplicity is an absolute necessity for a mobile-friendly website. When choosing features and content for your website, do not hurry, think them over, think what your visitors will need and what they’ll look for. Don’t allow too much text input for users. It’s quite an issue in the world of tablets, let alone smart phones, where typing something that exceeds a tweet, a message or a comment, is painful.

For some reason, however, there are many businesses that have not yet picked up on this trend.

More than 20 percent of Google searches are now being performed on some sort of mobile device. 25.85 percent of all emails are opened on mobile phones, with another 10.16 percent being opened on tablets.

By 2014, it is projected that more users will access the internet from their phone than from a computer. Does this mean that all of those fancy flash-based, heavy content sites will become obsolete?

There is no doubt that the mobile-age of the Internet is upon us, with more and more people accessing the web on their mobiles, smart phones and touch pads. The amount of time and money people are spending on mobile devices is growing rapidly and yet many businesses don't have a website optimized for mobile. As more people are beginning to use mobile devices, like smart phones and tablets, for every task that used to be only capable on desktop, one thing has become clear: mobile is taking over Internet surfing.

Because mobile Internet usage is increasing steadily, it's extremely important that your website is mobile friendly.

You can have a website designed for desktop users and another site specifically developed for mobile users. The mobile website will be a standalone site and not integrated with the main site.

In my opinion, people on mobile are looking for the basic information about your site, business, services or contact. They do not want to see all the pages of your desktop site.

You can have simple mobile site which contain basic contact information and brief discussion about your services or business. I am not talking about big e-commerce sites that have many products for sale. This is for those people who are selling services like plumbers, barbers, lawyers, doctors, dentist, schools, painters, hotels, electricians, taxi services, bakery, cafe house, parlors, restaurants, photographer, artist, house cleaning and many other services that you think about.

Hire the best mobile website design company and increase your mobile appearance on Internet.

Don’t wait until your competitors have become mobile-savvy to implement a mobile strategy into your online marketing, lead the way.

Mobile App or Mobile Website?

There is a difference between website and APP for mobile.

In my opinion, Mobile website is useful than having app.

In order to see your app, customer will need to download the app. I don't think that people would like to down the app just to see your Business or service. I have never downloaded any app to see the mobile website. Why one will store your business app on their phone? Have you ever downloaded APP to see the web site?

App is stored on a website like Google store or Apple i-tunes. Then people will need to download it to use it.

Whereas mobile website is installed on your on server. People do not need to download anything. When a user comes to your website on a phone they will be automatically redirected to the mobile site. Mobile site is a smaller version of your desktop site from where people can find brief information about your business. So keep it simple and short.

I will always recommend you to get a mobile website and not app. App will be useful for big businesses and stores where they are changing their products everyday, offering discounts everyday, updating their sites everyday.


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    • msginger profile image


      4 years ago from AMSTERDAM

      I am reading this article on my mobile phone. ;) i agree with you about the app versus mobile site issue, unless I'm sure I will be using the app frequently I won't give up my valuable (and limited!) space.


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