SEO Glossary: SEO-related Terms Every Marketer Should Know (Part 1)
Today, there are at least 4 billion active internet users in the world. And a lot of them are using it every day for various purposes. It may be to find information or buy products and services.
Due to this reason, digital marketing has seen a boom in the past few years. More and more businesses and people are going online to explore opportunities in the internet world. There has never been a quadrupled increase in marketers and SEO experts in the world.
Are you also trying your hands in digital marketing? Or do you dream to become a renowned SEO and blogging expert like Neil Patel? Well, it’s good to dream about your life goals, but to achieve them; you must put your plan into action.
SEO Terminologies You Can Learn
There are hundreds of SEO and digital marketing-related terms. So, it is not feasible to include all of them in a single article. Therefore, I've divided it into three parts.
This article is Part 1 of the series. In the coming days, I will post the remaining two articles with more terminologies and vocabulary.
In this article, you will learn the following terms and their meanings:
White hat SEO
Black hat SEO
Google My Business (GMB)
If you’re passionate about online marketing or Search Engine Optimization (SEO), you should be aware of all terminologies and vocabulary related to these fields. Not only will it educate you on various elements but it will help you clear your doubts and give you a strong base.
In this article, I’m going to share several SEO-related terms and their meanings with you. So, are you ready to learn some of the most common and uncommon terms with me? If yes, then let’s get started:
Top 15 SEO-related Words and their Meanings You Should Know
#1. Crawling: Almost every search engine, like Google, consists of three main components responsible for rankings. These include a crawler, an index, and an algorithm.
Crawlers are robots, bots, or spiders that travel around the web through links, read the content and save it in the index. And this complete procedure is what called crawling.
#2. Indexing: Indexing is the process that comes after crawling. Crawlers scour the internet through links and then it stores and organize the web pages in search engines.
Indexing refers to the process in which search engines collect and store information about web pages, and return the best and relevant results when searched. The process of indexing depends on search engines, and there’s nothing much you can do to make your web pages or website indexed.
#3. SERPs: Search Engine Results Pages (SERPs) are the web pages that display search results as per the query of a user. It is displayed by search engines according to their algorithms and ranking factors.
#4. Algorithm: An algorithm in the SEO context refers to a set of techniques search engines use to determine the quality of a website, the topics it consists of, and how to show up the website in the organic search results or queries.
Search engines like Google improve their algorithms to show up the most relevant search results to a user.
#5. Website Navigation: Website navigation is the process of navigating from one web page to another on the World Wide Web in search of particular information. The information present on the internet consist of hypermedia or hypertext.
#6. Black hat SEO: Black hat SEO is the set of techniques that goes against the guidelines of search engines to get higher visibility in the search results.
These wrong tactics violate and manipulate the rules and regulations defined by the search engines for ranking. Some of these black hat SEO practices include keyword stuffing, cloaking, or doing spam backlinking.
#7. White hat SEO: White hat SEO is the set of practices that strictly follows and complies with the search engine guidelines and rules for higher rankings. These ethical ways may include publishing quality content with the intent of providing value to the readers or customers.
The better overall experience you will give users, the longer they will stay on your webpage or website. And this will rise up your page’s rankings.
#8. Featured Snippets: Featured snippets are the short description or summary, usually between 40 to 60 words, that appear at the top of Google’s search results page for some search queries.
Most of these queries include direct questions, asking what, when, how, or words like the top, best, etc. The results appear in a special box at the top of the results page. And this is why it is also called as position zero.
The main aim of featured snippets is to provide quick, relevant, and easy to read results to a searcher.
#9. Rich Snippets: Rich snippets are the search results Google shows to a user. Unlike normal snippets, rich snippets show more information to a user in the search results page.
Apart from showing the title in blue, URL in green, and a short description, rich snippets also show up additional information such as image, ratings, time duration, etc. Today, they are also called as rich results.
#10. Google My Business (GMB) listing: Google My Business (GMB) is the feature that allows you to place and list your business on Google. It is an online business directory that is great, especially for people who want their business to be found and grow locally.
Using GMB, you can create a detailed business profile, and add details, such as phone number, working hours, directions, website, etc. It is considered as a strong tool for local SEO.
#11. Webmaster: A webmaster in digital marketing is a person who controls and maintains one or more websites. They can be called as website administrators, website publishers, web architects, site authors, or site owners.
#12. Link building: As discussed above, the search engine crawlers travel through links to discover new web pages. They crawl through your pages as well as the links that point to other websites. The links that point to your website from another website are called backlinks.
And the process of creating backlinks through various SEO practices is called link building.
#13. Cloaking: Cloaking is a black hat SEO practice in which a piece of content displayed to the search engines is different from that of internet users. This process is against the search engine guidelines and is mostly used to gain higher site rankings.
#14. PageRank: PageRank is Google’s iterative system that calculates the relevance of a web page and assigns them numbers from 0-10 as per the content. The higher the number, the better chances it will have to appear in the search results. The patented system was formed in the year 1996 by Larry Page and his peers at Stanford University.
#15. Caffeine: Caffeine was Google’s new web indexing system which was launched in August 2009. The primary aim of this system was to crawl and store information on the internet more efficiently. It had no direct impact on the site rankings. According to Googler Matt Cutts, Caffeine was the primary “re-architecting” of the traditional indexing system.
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With this, we came to the end of the first part of this series. I'm sure that this article was able to give you some insights into the terms used in the SEO and digital marketing profession. Furthermore, I hope that it has helped you in understanding the meaning of difficult technical words in an easy way.
If you think that I've missed some terms related to the SEO or digital marketing field, please do let me know in the comments section below. I will surely include it in my next article.
Here is part 2 of this series.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2020 Nikhil Sharma